Your SlideShare is downloading. ×
  • Like
Buystand Branding Presentation
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Buystand Branding Presentation



Published in Design , Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads


Total Views
On SlideShare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. The NEW BuystandPresented by Rachel Diamond and Steve Bercovici Yay Creative Group
  • 2. What is EDGE Pricing?“Consumers’ have a willingness-to-buy foreverything they want. Retailers’ and Brands’have a willingness-to-sell for everything thatthey sell.EDGE Pricing matches the two.”
  • 3. What is a Walrasian Auction?“A Walrasian auction, introduced by LéonWalras, is a type of simultaneous auctionwhere each agent calculates its demand forthe good at every possible price andsubmits this to an auctioneer… A Walrasianauction perfectly matches the supply andthe demand.”
  • 4. Soundfamiliar?
  • 5. Picture this…(think Geico: Gecko)
  • 6. Introducing
  • 7. Also seen as
  • 8. Benefits•  Ownable brand•  Creates mystique•  Egghead reference•  Available domain•  Lends itself to unlimited creative•  Can be made into a verb “Oh I want that ski jacket! I’ll just walras it.”
  • 9. Campaign Concept #1 BRAND KILLER•  4-page folded brochure with graphs and info for retailers•  Custom playing cards villainizing flash sale sites
  • 10. Campaign Concept #2 FIND A TRAIL•  Ads tailored to local audiences featuring specific info and relevant gear•  Point to•  Landing page with interactive map program
  • 11. Campaign Concept #3 FRINGE SOCIETY•  Target nature lovers and psychedelic enthusiasts with ads that subtly refer to underground, “I am the walrus”•  Point to•  Landing page with social network set-up and relevant content for “fringe society”•  Integrate with traffic generated by video satire
  • 12. Sample AdCampaign lendsitself well tomoving web ads aswell as impactfulprint pieces
  • 13. Campaign Concept #4GLAMPING•  Attract female audience and upscale niche markets less interested in rugged activewear•  Point to•  Landing page with blog featuring Instagram campaign, interactive•  “I’d rather be glamping.” bumper stickers
  • 14. Sample AdCampaign reachesunder-servicedaudience withhighest spendingpotential, offersbrand relevance
  • 15. What do you think?