Dig4630 Presentation 1
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Dig4630 Presentation 1

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Dig4630 Presentation 1 Dig4630 Presentation 1 Presentation Transcript

  • The Spice Girls Group
    “We are here to spice up your life”
    Rachel, Regina, Kc, Marielle, Mat
  • Business Model Canvas
    -Apple
    -Android
    -Computer
    Software
    Companies
    -Schools
    -Product
    Development
    -Maintenance
    -Ad Space
    -Free trial
    -Priced Puzzle Updates
    -Automated
    -Mass Customized
    -Casual Users
    -Full time users (paying users)
    -Advertisers
    -App Store
    -Software Stores
    -Platforms
    -Software & Platform Development
    • Marketing Sales
    • Low Maintenance Cost
    -Ad Fees
    -Upgrades
  • Puzzle Gamefor
    Computers and iPhone/iPad
    Type of Business:
  • Business Model Pattern
    Free as a Business Model
    Freemium
    Offer Free Download
    Want more Puzzles/Levels?
    Must Upgrade!
    Have advertisements on Free Version
  • Customer Focus
    12 year-old boy named Fred
    • Hates school work & learning, rather be playing Xbox or sports.
    • Loves whatever their friends like or play with.
    • If something is cool they want it.
    • Biggest Fear/Pain: Not being cool & not getting good grades.
    • Biggest Gain: Having fun & parents acceptance.
  • Scenarios
    Different Customer Settings
    Used in an Interactive Learning Environment
    Kids 10-15, Young Adults, Puzzle Enthusiasts
    Main Objective: Have fun while learning
    Future Environments
    Used as an Educational Tool placed in schools around the Country
    Used as rehabilitation tool
  • Scenarios Cont.
    Design Space:
    Design Drivers- Customers want instant results and feedback (is this product really fun and does it help me learn?)
    Design Constraints- Will it be better than the other 1000+ iPod games and 1000+ of current Xbox games?
  • Criteria Quad Chart
  • SWOT Chart
  • Questions?