The Spice Girls Group “We are here to spice up your life” Rachel, Regina, Kc, Marielle, Mat
Business Model Canvas -Apple -Android -Computer Software Companies -Schools -Product Development -Maintenance -Ad Space -Free trial -Priced Puzzle Updates -Automated -Mass Customized -Casual Users -Full time users (paying users) -Advertisers -App Store -Software Stores -Platforms -Software & Platform Development
Low Maintenance Cost
-Ad Fees -Upgrades
Puzzle Gamefor Computers and iPhone/iPad Type of Business:
Business Model Pattern Free as a Business Model Freemium Offer Free Download Want more Puzzles/Levels? Must Upgrade! Have advertisements on Free Version
Customer Focus 12 year-old boy named Fred
Hates school work & learning, rather be playing Xbox or sports.
Loves whatever their friends like or play with.
If something is cool they want it.
Biggest Fear/Pain: Not being cool & not getting good grades.
Biggest Gain: Having fun & parents acceptance.
Scenarios Different Customer Settings Used in an Interactive Learning Environment Kids 10-15, Young Adults, Puzzle Enthusiasts Main Objective: Have fun while learning Future Environments Used as an Educational Tool placed in schools around the Country Used as rehabilitation tool
Scenarios Cont. Design Space: Design Drivers- Customers want instant results and feedback (is this product really fun and does it help me learn?) Design Constraints- Will it be better than the other 1000+ iPod games and 1000+ of current Xbox games?