GOTO Berlin: Beyond Agile - Turning Product Management Upside-down

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At GOTO Berlin I gave this talk about how we have turned traditional product management upside-down at Unruly and developers rather than product managers take the lead on identifying candidate user stories and features for our product set. We address the "mistake at the heart of agile" with cross-functional product development teams and encouraging developers to learn about our business and increase their awareness of market opportunities.

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GOTO Berlin: Beyond Agile - Turning Product Management Upside-down

  1. 1. TURNING PRODUCT MANAGEMENT UPSIDE DOWN @rachelcdavies
  2. 2. Founded in 2006, Unruly is the leading global platform for social video marketing.
  3. 3. Sit Together, Informative Workspace
  4. 4. INTERNAL USERS & STAKEHOLDERS SF NY LON PAR STK OSL HAM
  5. 5. RELEASE WHEN READY
  6. 6. 1 YEAR AGO
  7. 7. Sales   Media   Marke5ng   Ops   Product   Managers  
  8. 8. STORIES IN TARGET PROCESS IS THIS WASTE?
  9. 9. Product   Product   Development   “ProDev”   Development  
  10. 10. NOW
  11. 11. WHOLE TEAM x 3 UX Infra Coach Prod Mgr Sw Eng
  12. 12. EMBEDDED PRODUCT MANAGERS
  13. 13. EMBEDDED UX
  14. 14. Sales   Media   Marke5ng   Ops   Developer  
  15. 15. UNDER INVESTIGATION
  16. 16. STORY TIME
  17. 17. FEATURE VAULT
  18. 18. FEEDBACK ON PROTOTYPE
  19. 19. COMPLAINTS
  20. 20. Extruded CTO
  21. 21. MISTAKE AT THE HEART OF AGILE
  22. 22. Business TECHNICAL
  23. 23. DEEP ASSUMPTIONS ABoUT REQUIREMENTS
  24. 24. SHARED RESPONSIBILITY Value Needs Business Options Development
  25. 25. TOO MANY PRODUCT STRANDS
  26. 26. STOP-START-CONTINUE ADVICE?
  27. 27. NEW IDEAS
  28. 28. Gold Cards •  20% time for research •  Play with interesting technology •  Pitch ideas to business and visa versa •  Weekly catch ups over beer and snacks
  29. 29. CROSS-ORG SQUADS
  30. 30. BIG IDEAS
  31. 31. Thank you www.slideshare.net/RachelDavies @RachelCDavies

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