What is a brand?
Zoom zoom
Who are you talking to?
?
?
?
?
?
?
Getting the message out

Where next?
Appearance•	 Getting a headshotsophiafieldphotography.com/headshot_guide.html•	 Visual brandinginspirationlab.files.wordpr...
Your brand is not a logoOpinion•	 Writing a blogsocialmediaexaminer.com/26-essentials-for-blogging-success-what-you-need-t...
Your brand is not a logoSkills•	 Mastering your pitchgraphicdesignblender.com/design-pitch-15-seconds• Write apersonal bio...
Your brand is not a logoPersonality•	 Using social mediasocialmediaexaminer.com/boost-personal-brand/•	 Evangelising yours...
Your brand is not a logoWho can help you•	 consultant in marketing/public relations/communications/branding•	 web/graphic ...
Your brand is not a logoWhat to consider #1•	 Are they a good fit formy business?•	 Do they have relevantexperience?•	 Do ...
Your brand is not a logoWhat to consider #2•	 Do they understand theneeds of your industryand market? Can theydo the work ...
http://is.gd/zyYJv9	 Rachel Bucknall	@RachelBucknall
Your brand is not a logo - Personal branding workshop
Your brand is not a logo - Personal branding workshop
Your brand is not a logo - Personal branding workshop
Your brand is not a logo - Personal branding workshop
Your brand is not a logo - Personal branding workshop
Your brand is not a logo - Personal branding workshop
Your brand is not a logo - Personal branding workshop
Your brand is not a logo - Personal branding workshop
Your brand is not a logo - Personal branding workshop
Your brand is not a logo - Personal branding workshop
Your brand is not a logo - Personal branding workshop
Your brand is not a logo - Personal branding workshop
Your brand is not a logo - Personal branding workshop
Your brand is not a logo - Personal branding workshop
Your brand is not a logo - Personal branding workshop
Your brand is not a logo - Personal branding workshop
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Your brand is not a logo - Personal branding workshop

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A personal brand is your public face. It's the way others recognise you, what you do, and how you can help them.

This workshop explains the basic concepts of what a personal brand is, define who you're talking to, and how to get the message out.

This workshop was made to Girl Geek Dinners Melbourne on Wednesday 1st May 2013.

Image credits: Charley Lhasa from Flickr; Rob Schill, Paul Tynes, James Fenton and Fission Strategy from the Noun Project; David Dopacio from recursos2d and Rachel Bucknall's own designs.

Published in: Career, Business, Technology
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Your brand is not a logo - Personal branding workshop

  1. 1. Your brand is not a logo
  2. 2. What is a brand?
  3. 3. Zoom zoom
  4. 4. Who are you talking to?
  5. 5. ?
  6. 6. ?
  7. 7. ?
  8. 8. ?
  9. 9. ?
  10. 10. ?
  11. 11. Getting the message out
  12. 12.
  13. 13. Where next?
  14. 14. Appearance• Getting a headshotsophiafieldphotography.com/headshot_guide.html• Visual brandinginspirationlab.files.wordpress.com/2010/04/infographiclarge_v2.pngBefore & After:Things EveryDesigner Should Knowlynda.com/blog.bufferapp.com/wp-content/uploads/2013/04/color-guide.png
  15. 15. Your brand is not a logoOpinion• Writing a blogsocialmediaexaminer.com/26-essentials-for-blogging-success-what-you-need-to-know/• Public speakingseizetheroom.com/
  16. 16. Your brand is not a logoSkills• Mastering your pitchgraphicdesignblender.com/design-pitch-15-seconds• Write apersonal biographywikihow.com/Write-a-Personal-Bio• Building apersonal platformyoutube.com/watch?v=qeHtvuTcy70
  17. 17. Your brand is not a logoPersonality• Using social mediasocialmediaexaminer.com/boost-personal-brand/• Evangelising yourselfslideshare.net/whitneyhess/evangelizing-yourself-1184852
  18. 18. Your brand is not a logoWho can help you• consultant in marketing/public relations/communications/branding• web/graphic designer• writer• stylist• photographer
  19. 19. Your brand is not a logoWhat to consider #1• Are they a good fit formy business?• Do they have relevantexperience?• Do they have thenecessary resources?• Do you have a rapport?
  20. 20. Your brand is not a logoWhat to consider #2• Do they understand theneeds of your industryand market? Can theydo the work creativelyand technically?• Do they havereferences? Have youspoken to otherswho have workedwith them?
  21. 21. http://is.gd/zyYJv9 Rachel Bucknall @RachelBucknall

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