Case Study: B-Bar Restaurant Gets its Mobile App (powered by SnapLion)
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Case Study: B-Bar Restaurant Gets its Mobile App (powered by SnapLion)

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SnapLion helps B-Bar go Mobile! The mouth-watering B-Bar app is now available for download on the Google Play store (http://bit.ly/13HFfgv) and iTunes store (http://bit.ly/1bk56g9).

SnapLion helps B-Bar go Mobile! The mouth-watering B-Bar app is now available for download on the Google Play store (http://bit.ly/13HFfgv) and iTunes store (http://bit.ly/1bk56g9).

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  • Awesome slidecast! Glad to see how an iconic restaurant like B-Bar leveraged mobile app technology to deepen its customer engagement and loyalty. Hope more and more restaurants go mobile. Great job SnapLion!!!
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Case Study: B-Bar Restaurant Gets its Mobile App (powered by SnapLion) Presentation Transcript

  • 1. HOW A RESTAURANT LEVERAGES MOBILE APPS. TO INCREASE ITS REVENUE A CASE STUDY :- Buddha Bar (B-Bar) A CASE STUDY Buddha Bar (B-Bar) RESTAURANT MOBILE APP
  • 2. Buddha Bar (B-Bar) Saket, New Delhi
  • 3. Case Study – Buddha Bar Category: Restaurant/Bar App Announce Date: June 2, 2013 Available on About B-Bar Introduced by George V Eatertainment, the evangelists of luxury dining in association with Anika International, B-Bar is a über-luxe restaurant-bar- lounge in New Delhi. Spread over 12,000 sqft. at Select City Walk, Saket, New Delhi, B-Bar can seat 330 guests and has four private dining rooms. B-Bar started its operations in June, 2012 at New Delhi. Akin to the peaceful resting Samurai, seated majestically in the restaurant, B-bar has added an international flavor to Delhi’s night life. The gripping experience of world and lounge music at B-Bar permeates the delicately and ingeniously curated menu that offers a fusion of Asian cuisines.
  • 4. While Brand, PR, a great location, and advertising facilitated successful launch in a competitive market, the management needed a way to:  Brand their restaurant on iPhones/Android smartphones of customers  Stay on top of customer’s minds  Create a loyal base of repeat customers that drives profitability for the years to come. The Problem
  • 5. B-Bar decided to create a custom iPhone and Android app with three primary goals:  To support its premium branding  To provide a quick and easy way for customers to reserve tables, get directions  To provide an effective two-way communication channel between the restaurant and its customers The Solution: Mobile App
  • 6. WHY SNAPLION?
  • 7. • Leading brands -Midival Punditz, Anoushka Shankar, Sunburn, Submerge Entertainment, and Punjab Kings XI – trust SnapLion. • Highly rated apps (powered by SnapLion) available on iTunes/Google Play store. • SAAS based monthly billing model ($99/month) – no risks involved! • App building – quick , easy and inexpensive A Decision that Worked Very Well for B-Bar! Why SnapLion?
  • 8. Buddha Bar (B-Bar) Goes Mobile!!
  • 9. • Push Notifications: Push messages about B-Bar’s deals, offers, celebrations, happy hours or new menus. • Fan Wall: Customers engage with each other and B-Bar through comments and pictures on a platform controlled by B-Bar. • Gallery: B-Bar showcases its photos of pan-Asian design, posh interiors, décor, mood lighting, large space and the resting Samurai. • Music: Customers can swoon to these extremely popular music tracks composed by resident DJs of B-Bar, while using the app. Features
  • 10. • Proximity Alerts: The customers are notified about B-Bar’s offers, events, discounts if they’re somewhere near the restaurant with location services “ON” on their smartphones. • One-touch Reservations: Smarter reservation for customers with just a tap. • Digital Menu: B-Bar’s Digital Menu with scrumptious images of dishes to help customers make instant choice. • Loyalty Points: B-Bar’s token of appreciation to acknowledge the repeat visits of its loyal customers. • And many more! Features
  • 11. App Download & Engagement Drive ad & App Download & Engagement Drive
  • 12. Online  B-Bar pushed updates about its App Launch on all its digital properties including its highly liked Facebook page.  App graphics are displayed on its corporate website to make the website visitors aware about the app  A pop-up message flashes about B-Bar app and the discount offer that one gets on downloading their app, when a customer searches for B-Bar on their mobile device. App Download & Engagement Drive
  • 13. Offline  B-Bar adds a custom menu and bill insert when a customer sits down to devour its delectable menu, and once when the bill hits his/her table as a reminder to download the app and grab a 20% off on their next reservations made from within the app. Discounts  20% OFF on all reservations made from within the app. App Download & Engagement Drive
  • 14. The Result 73 100 144 220 301 0 50 100 150 200 250 300 350 June 2, 2013 June 9,2013 June 16,2013 June 23,2013 July 1,2013 # of B-Bar App Downloads 200+ downloads in 30 days 5 in-app reservations
  • 15. SnapLion – We Build Beautiful Mobile Apps Contact Email: marketing@snaplion.com Mob: (+91) 9958678124 Blog: www.snaplion.com/blog http://on.fb.me/122eb59 http://bit.ly/15P8Pxu http://linkd.in/12Rw9ru http://bit.ly/12AReaU