SXSW Panel Submission: Agencies Can't Innovate...Can They?


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What the hell is agency innovation anyway? If Mark Zuckerberg was working at an ad agency, would Facebook exist? True innovation has been notoriously difficult for agencies. Despite being surrounded by great idea people and the means to build stuff, almost all agencies struggle with how to incubate strong ideas and bring them to market. Moderated by Mark Silva from RYSE, this SoDA member panel will explore different models for agency incubation.

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SXSW Panel Submission: Agencies Can't Innovate...Can They?

  1. 1. agencies can’t innovate... can they?
  2. 2. agencies can’t innovate... can they? if this guy worked at an agency, would facebook exist?
  3. 3. this panel will explore how agencies can find, use and profit from innovation eureka!
  4. 4. What is agency innovation, anyway? the first banner
  5. 5. What is agency innovation, anyway? the first ...?
  6. 6. “Agencies and brands are looking for new ways to innovate and startups are looking for insights and bursts of creative and technology talent to get tooth in the marketplace. Each has something to gain from the other from best practices, subject matter expertise to fresh perspectives and new ways of combining perspectives, ideas, and market value. We are at a time where great ideas can take seed very quickly so aligning the right team and set of catalysts can be the game changer in such a dynamic and competitive market.” What we think going into this panel...
  7. 7. trueinnovation is very difficult for agencies. who pays for it? how do we build in failure? wheredowe findthetime?what do we do with it?
  8. 8. here? here? here? when and where does innovation matter?
  9. 9. partner hire steal different models
  10. 10. mmm shiny object we will explore different ways to find valuable stuff. and bring it back to clients.
  11. 11. panelists: Mark Silva (moderator) Mark Silva is a Silicon Valley veteran with over 20 years experience building digital media and marketing companies. Most recently Mark founded, built and led Real Branding and its emerging platforms practice. The agency represented big brands at Anheuser-Busch, Darden, Disney, Pepsi, Unilever and Warner Brothers. Silva recently founded Ryse, a platform for agencies and brands to engage with emerging companies. He advises top venture and event companies focused on consumer and advertising technology such as: Trident Capital, AdTech, iMedia Breakthrough and You can follow him @marksilva on Twitter, Facebook, Angel List and LinkedIn. Shane Ginsberg After starting his career at Organic in 1994, Shane returned 11 years later as SVP Corporate Development. He manages Organic's start up incubation program. Prior to his return to Organic, Shane was Managing Director of AKQA’s San Francisco office, directing operations and client delivery for brands such as Nike, Xbox, Visa and PalmOne. Shane was a co-founder of Razorfish in San Francisco and Silicon Valley, where he led client services and strategy.  Sherine Kazim Sherine Kazim (VP, User Experience) plays a key role in the leadership of the User Experience group at Huge. She excels at creating and developing new opportunities with product companies and start-ups. With more than 15 years' industry experience, Sherine comes to Huge from a senior UX role at AKQA and also draws on a decade of UX consulting and positions at EA, Friendster and Walmart. Her career client portfolio includes major global brands such as Verizon, Chase, Gap, Intuit, Philips, Xbox and Beats by Dre. She holds an AAS in Fashion Design from Parsons The New School and a BS in Communication from Boston University. Sherine currently divides her time between New York and San Francisco. David Hewitt With over eight years in mobile and thirteen years of tenure, David serves as the Global Mobile Practice Lead for SapientNitro.  He is a founder and co- lead of the agency’s Mobile Center of Excellence, a full service team dedicated to designing and developing mobile and digital merchandising experiences across mobile web, Apple’s iPad, iPhone, and Google’s Android mobile platform.  Under his leadership, the agency has designed and/or developed over a dozen mobile applications in the last two years — three of which have placed in the top 25 list in Apple’s App Store, including myTSA and AutoTrader UK.   His most recent areas of focus have been mobile and in-store retail experiences, digital wallets, second- screen, and global mobile strategy. He has been driving mobile strategy, applications, and mobile web and campaigns with top brands like AT&T, CitiBank, Chrysler, Coca-Cola, DirecTV, Home Depot, LG, Motorola, Nascar, Nike, Samsung, Sony, Sprint, Staples, and Verizon Wireless.