Online Policy Primer
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Online Policy Primer



Online Policy Primer developed for the purposes of studying online 'Terms of Use'

Online Policy Primer developed for the purposes of studying online 'Terms of Use'



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Online Policy Primer Presentation Transcript

  • 1. Blogger
    Terms of Service:
    Privacy, Content and Ownership
    Net 23 The Internet: Policy, Regulation and Governance
  • 2. Terms of Service
    Many online services require the user to consent to ‘Terms of Service’ prior to use. However ‘Terms of Service’ often go unread by busy people who consent to abide by the terms without reading the agreement (NPR, 2007).
  • 3. Google’s Blogger is one application that requires the user to check a box signalling acceptance of the ‘Terms of Service’ prior to using the service.By checking the box you agree to abide by
    Blogger’s Terms of Service
    Blogger’s Content Policy
    Blogger’s Privacy Notice
    Google’s Terms of Service
    Google’s Privacy policy
    as well as any future changes that occur within these agreements, if the service is used after the agreements have been changed (Google,2009).
  • 4. Within these agreements there are issues related to Privacy, Freedom of Expression and ownership.
  • 5. Blogger and Privacy
    By accepting the ‘Terms of Service’ you agree that all the information you provide to Google is correct – this includes your email address (Google, 2009).
    Once you supply your email address Google is able to associate it with other information it has collected about your activities (NPR,2007).
    Further information collected by Google when you use Blogger includes
    how and when you use Blogger (Google, 2009)
    your internet protocol address, browser, or mobile number if using blogger mobile (Google, 2009 & 2007)
  • 6. Additional Privacy issues
    • Google will keep copies of content you post to Blogger (even if you delete it from the service)(Google, 2007).
    • 7. If you choose to access another application via Blogger, Google is not responsible for the security of the information that your provide when using the application. (Google, 2009)
    • 8. Your information may also be dealt with by Google anywhere in the world where Google is equipped to process the information. Google, “may transmit or distribute your Content over various public networks and in various media.” (Google, 2008)
  • Google may not be as protective of your information as you would be (Privacy Rights, 2009).
    It is also possible for your information to be intercepted by third parties when being sent by Google to be processed.
    People worry that Google may intentionally or unintentionally allow other people to access their information. However asMcCullagh states (NPR 2007), “ to Google’s credit, they have not yet suffered the kind of data breach that were talking about.”
  • 9. Blogger and Permissible Content
    The content of Blogger is not monitored, however the BloggerContent Policy (Google,2009) asks that you do not use the platform to
    assist with illegal activities
    take advantage of children
    gain a profit from adult content
    threaten people
    publish other people’s personal information
    post ‘crude content’’ to offend others
    inflict ‘malicious code’ on users
    distribute spam
    ‘mislead readers’
  • 10. Penalties for Unauthorized Content
    Posting of material that contradicts the BloggerContent Policy (Google,2009)may result in
    deletion of your blog (Google, 2009)
    you being denied access to your Blogger account and or Google account (Google, 2009)
    other users being denied access to the blog (Google, 2009)
    your blog being marked with a warning that it contains “mature content” (Google, 2009)
    law enforcement being informed where content is illegal (Google, 2009)
    Google also, “reserves the right (but shall have no obligation) to pre-screen, review, flag, filter, modify, refuse or remove any or all content from any service”(Google, 2009)
  • 11. Although the Blogger Content Policy may seem stringent, it offers protection to Blogger readers and the wider community by limiting the risks of readers coming into contact with material that is of an unsavoury nature.
    For example: Cyberbullying as discussed inPatchin & Hinduja (2006)
    Caution is needed when posting content to Bloggerensure you comply with the Blogger Content Policy to prevent loss of your information if your blog is deleted.
    Remember Google keeps copies of what is posted to your blog including what is deleted.
  • 12. Any content posted by you to Blogger, is owned by the author of the material and you are liable for any legal action that may result from the content.
    Blogger and Ownership
    You give your consent for Google to “reproduce, distribute and change content”(Google 2008).
  • 13. You are providing Google with free content that they may use to assist with profit generation.(Zwick, Bonsu & Darmody, 2008)
    Google may alter your content or place it with other material resulting in your material conveying a different message or idea than was originally your intension.
  • 14. Copyright
    If Google becomes aware of a copyright infringement within your blog, Google may choose to delete your blog or refuse access to it. There are previsions to appeal this decision, however any subsequent legal action that may arise is your responsibility (Google, 2009).
    “So far there seem to be relatively few legal cases directly aimed at the creation of non-commercial derivative works by individuals.” (Wunsch-Vincent, 2007)
  • 15. Reference List
    Conan, N. (host), McCullagh, D.(Speaker), Pasquale, F.(Speaker), & Wong, N.(Speaker). (2007). Privacy Advocates Wary of Google Tactics: NPR. [Transcript] para 21 73 & 94. Retrieved 17th October 2009 from http//
    Google (2009) Blogger Content Policy: Blogger. Retrieved 19 October, 2009 from
    Google (2007) Blogger Privacy Notice. Blogger. Retrieved 19 October, 2009 from
    Google (2009) Blogger Terms of Service. Blogger. Retrieved 19 October, 2009, from
    Google (2009) Privacy Policy: Google Privacy Centre. Retrieved 10 October,2009 from
    Google (2008) Terms of Service: Google. Retrieved 20 October, 2009, from
  • 16. Patchin, J., & Hinduja, S. (2006) Bullies Move Beyond the Schoolyard: A Preliminary Look at Cyberbullying. Youth Violence and Juvenile Justice. 4(148). Retrieved 22 October, 2009, from
    Privacy Rights (2009) Privacy and the Internet: Traveling in Cyberspace Safely. Retrieved 21 October, 2009, from
    Wunsch-Vincent, S.(2007) Participative web and user-created content: web 2.0, wikis and social networking. OECD. Retrieved 22 October, 2009 from
    Zwick, D., Bonsu, S., Darmody, A. (2008) Putting Consumers to Work: ‘Co-creation’ and new marketing govern-mentality. Journal of Consumer Culture.8(163), page 183. Retrieved 22 October, 2009, from