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The Psychology Of Color
 

The Psychology Of Color

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    The Psychology Of Color The Psychology Of Color Presentation Transcript

    • Color Theory The Psychology of Color
    • A new look at color…
      • Why is your favorite shirt, or outfit, your favorite?
      • Why do advertisers use certain colors to advertise their products?
      • How do colors influence our lives every day?
    • Archetypal Colors
      • Green
        • Envy
        • Natural
        • Wisdom
        • Life
        • Cools and calms
        • Lowers blood pressure and appetite
      • Red
        • Passion
        • Love
        • Anger
        • Creativity
        • Increases heart rate and blood pressure
        • Increases appetite
      Archetypal Colors
      • Blue
        • Water
        • Cool
        • Clean
        • Rebirth
        • Lowers blood pressure
        • Decreases appetite
        • Blue also symbolizes loyalty and that is why one should wear blue to a job interview.
        • People are also more productive in blue rooms and increase work efficiency.
      Archetypal Colors
      • Purple
        • Royal, mysterious color, associated with both nobility and spirituality
        • Purple has a special, almost sacred place in nature: lavender, orchid, lilac, and violet flowers are often delicate and considered precious
        • Purple robes were worn by royalty and people of authority or high rank.
        • The Purple Heart is a U.S. Military decoration given to soldiers wounded in battle.
        • Taco Bell uses purple change the perception of their cheap food.
        • Purple is also a feminine color that stimulates the mind of the opposite sex. That is why women should wear purple on their first date to help create more attraction.
      Archetypal Colors
    • Archetypal Colors
      • Orange
        • vibrant
        • combination of red and yellow
        • denotes energy, warmth, and the sun
        • less intensity or aggression than red
        • calmed by the cheerfulness of yellow
    • Archetypal Colors
      • Yellow
        • gets attention faster than any other color
        • all restaurants use some yellow in their logos. McDonalds, Taco Del Mar, Denny’s, Taco Bell, Burger King, Wendy’s…
        • yellow objects noticed first
        • best as a companion to other colors
        • Use bright yellow to create excitement when red or orange may be too strong or too dark.
        • perky
        • Good yellow
          • Yellow ribbon - hope, support, remembrance
          • Mellow yellow - laid back, relaxation
        • Bad yellow
          • Yellow or Yellow streak or Yellow-bellied - cowardice or coward
          • Yellow journalism - irresponsible reporting
    • Archetypal Colors
      • Black
        • conservative
        • goes well with almost any color except the very dark
        • serious and conventional
        • mysterious
        • Sexy
        • Sophisticated
        • black is the color of mourning in the west
        • Among young people, black is often seen as a color of rebellion.
    • Archetypal Colors
      • Brown
        • wholesomeness and earthiness
        • represents steadfastness, simplicity, friendliness, dependability, and health
        • warm neutral color that can stimulate the appetite
    • Archetypal Colors
      • White
        • Purity
        • Cleanliness
        • Innocence
        • Like black, white goes well with almost any color.
        • White is often associated with hospitals, especially doctors, nurses, and dentists.
        • Angels are typically depicted as wearing white
    • Archetypal Colors
      • Pink
        • softer, less violent red
        • Pink is the sweet side of red.
        • cotton candy and bubble gum and babies, especially little girls
        • large amounts can create physical weakness in people
        • romantic and charming
    • Warm Colors
      • Warm colors are based in red. Unlike hot colors, warm colors are softened with the addition of yellow, which creates a heady array of red-orange, orange and yellow-orange. These direct, emotionally touching colors seem to reach out to us-an inviting, comforting aspect of warm colors that makes them natural for home interiors.
    • Cool Colors
      • Cool colors are anchored in blue; unlike cold colors, however, they are blended with yellow and red, which creates a gorgeous range of colors from green through blue through violet. These colors are perceived as soothing, calming, meditative and peaceful, like a slowly moving stream.
    • The Psychology of Color Check for Understanding
      • 1. Why is it important for a designer to know the psychological effects of color?
      • 2. Why do food advertisers use lots of warm colors in their advertising and packaging?
      • 3. Why do advertisers of “healthy” snacks use green?
      • 4. How does color affect the way we buy things?
    • Archetypal Colors
      • Choose a superhero/villain from the list below. Based on what you’ve learned about color, why do you think your hero wears the costume he/she wears? Does the costume fit into the archetype for that color?
      • Superman Batman
      • Wonderwoman Spiderman
      • Lex Luthor The Joker
      • Yoda Darth Vader
      • Luke Skywalker Princess Leia