© 2008 Ralph R. Zerbonia and Universe Central Corporation. Microsoft owns all their stuff too. Don’t lie, cheat or steal, it’s bad for you.
Top Ten Reasons +
Why Your CRM
Should Be
Taken from the Microsoft brochure:
Top Ten Reasons why your CRM should be Microsoft Dynamics CRM

Top Ten Reasons Why Your CRM Should Be
1. Turns Microsoft Office Outlook into the
one place where you can manage both
customer data and communications.
Microsoft Outlook messaging and collaboration client is already
the world’s leading tool for customer communications.
Microsoft Dynamics CRM extends the reach of Microsoft Outlook
by turning it into a tool to manage customer information. It puts
lead information, marketing pitches, and sales call information
into one central location for your sales and marketing staff.
Ralph R. Zerbonia Universe Central Corporation www.universecentral.com

Top Ten Reasons Why Your CRM Should Be
2. Works tightly with Microsoft Office Excel
so businesses can make decisions on the fly.
Microsoft Excel spreadsheet software is a powerful tool for
turning data into information that can be analyzed and
shared. Microsoft Dynamics CRM features an always-on
connection to Excel that enables you to quickly turn customer
information into dynamic snapshots or PivotChart dynamic views.
These views can help you understand in seconds how a sales
increase or company expansion can benefit the business.
Ralph R. Zerbonia Universe Central Corporation www.universecentral.com

Top Ten Reasons Why Your CRM Should Be
3. Improves operational efficiency through the
standardization and streamlining of processes.
The Microsoft Dynamics CRM adaptive workflow engine enables a
business to automate business processes in ways that employees
can use each day.
Microsoft Dynamics CRM can relieve your staff of mundane but vital
work. It can automate time-consuming repetitive tasks, warn staff of
open customer issues, and automatically send important e-mail
messages to customers and partners.
So customer requests and orders don’t fall through the cracks.
Ralph R. Zerbonia Universe Central Corporation www.universecentral.com

Top Ten Reasons Why Your CRM Should Be
4. Works the way your business works with
point-and-click system customization.
Microsoft Dynamics CRM can be tailored to work the way your
business already works.
Microsoft Dynamics CRM forms, relationship links, and customer
views can be designed and modified without complicated
programming.
Ralph R. Zerbonia Universe Central Corporation www.universecentral.com

Top Ten Reasons Why Your CRM Should Be
5. Gives the right information to the right
people.
Certain employees need certain information.
With Microsoft Dynamics CRM, system administrators have the
tools to make sure the right information is delivered to the right
people — whether they are using Outlook or the Web.
Ralph R. Zerbonia Universe Central Corporation www.universecentral.com

Top Ten Reasons Why Your CRM Should Be
6. Targets your marketing campaigns so you’re
always in touch with the right customers.
Today, it’s more important than ever that customers know about
special offers and new services a business offers.
Microsoft Dynamics CRM offers a marketing automation module
that simplifies the following tasks: Building customer and lead lists,
developing marketing campaigns targeted at specific customers,
measuring the results of these campaigns, and developing follow-
up marketing efforts.
Ralph R. Zerbonia Universe Central Corporation www.universecentral.com

Top Ten Reasons Why Your CRM Should Be
7. Simplifies service scheduling to keep
customers satisfied.
One of the most challenging aspects of delivering great customer
service is ensuring you never let customers down by missing a
service call or appointment.
Microsoft Dynamics CRM provides a centralized, all-in-one view of
all customer service requests and service professional calendars.
Dispatchers can quickly and easily match the right service
personnel to a particular customer or type of service call.
Ralph R. Zerbonia Universe Central Corporation www.universecentral.com

Top Ten Reasons Why Your CRM Should Be
8. Integrates with your existing systems to
help break down information silos.
Microsoft Dynamics CRM harnesses the power of Web services
through the Microsoft .NET Framework.
This latest generation of Microsoft technology enables businesses
to connect isolated, legacy business systems and applications.
Ralph R. Zerbonia Universe Central Corporation www.universecentral.com

Top Ten Reasons Why Your CRM Should Be
9. Enhances offline communications so
everyone can be productive regardless of
location.
Microsoft Dynamics CRM is designed so your staff can be
productive both in the office and on the road—even if they aren’t
connected to a network.
Information can be filtered so that people receive only the
information they need such as meeting updates and sales figures.
Ralph R. Zerbonia Universe Central Corporation www.universecentral.com

Top Ten Reasons Why Your CRM Should Be
10. Builds on the power of SQL Server
Reporting Services to create insightful
business reports.
The SQL Server Reporting Services engine is a powerful
analytical tool for business.
The Microsoft Dynamics CRM embedded reporting engine
integrates smoothly with Microsoft SQL Server to generate
compelling data reports for business decision makers.
Ralph R. Zerbonia Universe Central Corporation www.universecentral.com

And as if that wasn’t enough!
Now You Can Get CRM That…
Fits Your People
The right user experience for every user role
Fits Your Business
Configures quickly to meet your specific needs
Fits Your Environment
Deploys quickly and integrates existing assets
Ralph R. Zerbonia Universe Central Corporation www.universecentral.com

Microsoft’s Vision for CRM
Works the way Deliver an easier
and more natural
you do user experience
Deliver highly
Works the way
configurable workflow
your business does and analytics
Deliver a flexible
Works the way
platform that
technology should simplifies integration
Ralph R. Zerbonia Universe Central Corporation www.universecentral.com

Microsoft Dynamics CRM Suite
Full CRM suite
capabilities and
application
flexibility
-Interactions
-Marketing
-Sales
-Service
-xRM
-Business Process
-SOA
-Flexible
Deployment
Ralph R. Zerbonia Universe Central Corporation www.universecentral.com

Microsoft Dynamics CRM Business Architecture
Ralph R. Zerbonia Universe Central Corporation www.universecentral.com

And Now
Now available Software as a Service!
© 2008 Ralph R. Zerbonia and Universe Central Corporation. Microsoft owns all their stuff too. Don’t lie, cheat or steal, it’s bad for you.
A New Top Ten Reasons
Why Microsoft Dynamics CRM Online
Is the way of Low Cost and High Quality!
Ralph R. Zerbonia Universe Central Corporation www.universecentral.com

What is Microsoft Dynamics CRM Online?
1. Full functionality of Microsoft Dynamics CRM - over the Internet
2. Technology managed by Microsoft on your behalf
3. Monthly fee model for reduced up-front technology investment
4. Secure, on-line access anywhere with web access
© 2008 Ralph R. Zerbonia and Universe Central Corporation. Microsoft owns all their stuff too. Don’t lie, cheat or steal, it’s bad for you.

When to consider Microsoft Dynamics CRM Online
5. Organizations wishing to deploy a solution rapidly on-line
6. Companies with limited or no IT availability
7. Rapid-start evaluation projects before larger deployment
8. Organizations with limited technology infrastructure in place
9. From 5 to 250 potential CRM users
10. Prefer a monthly fee model
© 2008 Ralph R. Zerbonia and Universe Central Corporation. Microsoft owns all their stuff too. Don’t lie, cheat or steal, it’s bad for you.

email: Ralph@UniverseCentral.com
Company web: http://www.universecentral.com
http://www.linkedin.com/in/ralphzerbonia
© 2008 Ralph R. Zerbonia and Universe Central Corporation. Microsoft owns all their stuff too. Don’t lie, cheat or steal, it’s bad for you.