Authored by BRWilson, Edited & Presented by Ralph R. Zerbonia This version © 2008 Ralph R. Zerbonia and Universe Central Corporation. Microsoft owns all their stuff too. Don’t lie, cheat or steal, it’s bad for you.

Overview

The Power of Internet-Based Marketing Industry Search Engine Marketing (SEM) is one of the fastest growing industries and is projected to reach $12B by 2010. SEM cost per lead is $0.29 vs. $1.18 for yellow pages advertising and $9.94 for direct mail. 2 80% of consumers’ Web usage starts at a search engine. 3 MSN has 99 million visitors a month and 80% made online purchases in the past six months. 4 1 Tippet Inc. 2 “Why search engine advertising?,” Search Engine Marketing Professional Organization (SEMPO), http://www.sempo.org/learning_center/articles/why-sem 3 Simultaneous Media Usage Survey V (SIMM V) by BigResearch, http://www.mediacenter.org/mediamorphosis/bigresearch/ 4 Nielsen//NetRatings, October 2006, U.S. Home/Work Combined; Nielsen//NetRatings @Plan, December 2006

Search Engine Marketing (SEM) is one of the fastest growing industries and is projected to reach $12B by 2010.

SEM cost per lead is $0.29 vs. $1.18 for yellow pages advertising and $9.94 for direct mail. 2

80% of consumers’ Web usage starts at a search engine. 3

MSN has 99 million visitors a month and 80% made online purchases in the past six months. 4

What Is Internet Marketing? Internet Marketing is: The ability to manage, track and optimize keyword searches and related Internet campaigns. The capture of those clicks and impressions and the subsequent conversion to leads and revenue. Real-time and actionable insight into the success and effectiveness of those online campaigns.

Internet Marketing is:

The ability to manage, track and optimize keyword searches and related Internet campaigns.

The capture of those clicks and impressions and the subsequent conversion to leads and revenue.

Real-time and actionable insight into the success and effectiveness of those online campaigns.

Typical Challenges in Internet Marketing Disjointed processes/applications (not a closed loop) Lack of real-time insight Difficulty in demonstrating marketing ROI Poor data quality leads to “Garbage In - Garbage Out”

Disjointed processes/applications (not a closed loop)

Lack of real-time insight

Difficulty in demonstrating marketing ROI

Poor data quality leads to “Garbage In - Garbage Out”

Change the Game in Internet Marketing Achieve greater impact with fewer dollars Discover and exploit the “Missing Link” Attain real-time and actionable insight

Solution

Microsoft Dynamics CRM Online Microsoft Dynamics CRM Online is a full-featured, SaaS-based CRM offering that is hosted and maintained by Microsoft Internet Marketing is a new set of capabilities enabled in September 2008 Service Update of Microsoft Dynamics CRM Online It is available for both existing and new customers alike

Internet Marketing is a new set of capabilities enabled in September 2008 Service Update of Microsoft Dynamics CRM Online

It is available for both existing and new customers alike

A Successful Internet Marketing Tool Should… Work intuitively with core CRM/marketing solutions Offer seamless and automated lead management Be architected to support multiple search engines Include embedded data cleansing capabilities Optimize not only on clicks/impressions but on sales and revenue

Work intuitively with core CRM/marketing solutions

Offer seamless and automated lead management

Be architected to support multiple search engines

Include embedded data cleansing capabilities

Optimize not only on clicks/impressions but on sales and revenue

Internet Marketing Process Flow

Internet Marketing Functional Overview Planning & Budgeting Optimization Models and Analysis Keyword Research and Selection Landing Pages and Lead Capture Pricing and Placement Plan Research Bid Track Optimize

Plan Easy Search Engine Campaign Planning and Creation Key Points Effortless SEM campaign creation Time and location parameters for optimal relevancy Automated AdCenter account creation

Key Points

Effortless SEM campaign creation

Time and location parameters for optimal relevancy

Automated AdCenter account creation

Research Effortless Keyword Research and Selection Key Points Research by similar keywords or URLs Easy import and export of keywords Instant relevancy ratings enable fast, informed decisions

Key Points

Research by similar keywords or URLs

Easy import and export of keywords

Instant relevancy ratings enable fast, informed decisions

Bid Streamlined Bid Process Key Points Real-time cost & placement estimates Easy Search Ad design and publishing Maximum budget threshold prevents overruns

Key Points

Real-time cost & placement estimates

Easy Search Ad design and publishing

Maximum budget threshold prevents overruns

Track Automated Lead Capture and Tracking Key Points Intuitive Landing Page & Forms Designer Lead staging area for improved data accuracy Seamless response and lead tracking

Key Points

Intuitive Landing Page & Forms Designer

Lead staging area for improved data accuracy

Seamless response and lead tracking

Optimize Intuitive Optimization and Analysis Key Points Pre-built optimization models maximize your investment Optimize by clicks, impressions, leads or revenue Robust reports provide actionable insight

Key Points

Pre-built optimization models maximize your investment

Optimize by clicks, impressions, leads or revenue

Robust reports provide actionable insight

Benefits

What Does It Allow Me to Do? Effortlessly create and manage online/search engine campaigns Research & bid on keywords using search engine optimization Provide marketing ROI via click-through and conversion rates Seamlessly capture sales leads from the Web using pages hosted by Microsoft Unify search engine intelligence with CRM analytics to optimize campaign performance

Effortlessly create and manage online/search engine campaigns

Research & bid on keywords using search engine optimization

Provide marketing ROI via click-through and conversion rates

Seamlessly capture sales leads from the Web using pages hosted by Microsoft

Unify search engine intelligence with CRM analytics to optimize campaign performance

Market Feedback “ The average vice president of marketing is under more scrutiny today than ever before. I definitely think that Microsoft investing there makes sense." Rob Bois AMR, Lead CRM Analyst “ If your campaign is launched from the same CRM system that is tracking completed orders, you suddenly have a roundtrip view of your campaign’s success that’s about as accurate as you can get. And, over time, you have a accurate picture of how well that search engine is actually performing. Joshua Greenbaum, Leading CRM Journalist and Analyst “ I am very excited about this new set of capabilities. It will save me a lot of time and money and allow me to produce more effective Internet marketing campaigns.” Mike Rogers Customer Effective, CEO

Additional Information Please visit www.universecentral.com for more information about Microsoft Dynamics CRM Or Call:

email: [email_address] © 2008 Ralph R. Zerbonia and Universe Central Corporation. Microsoft owns all their stuff too. Don’t lie, cheat or steal, it’s bad for you. Company website: http://www.universecentral.com

Other Presentations by Ralph R. Zerbonia At http://www.slideshare.net/RZerbonia/slideshows Or go to UniverseCentral.com/KnowledgeLibrary.htm

MS Dynamics CRM Online Fact Sheet Page 1 top

MS Dynamics CRM Online Fact Sheet Page 1 bottom

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MS Dynamics CRM Online Fact Sheet Page 2 bottom Contact Ralph R. Zerbonia, Universe Central Corp. (330)720-4525 [email_address] www.UniverseCentral.com