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    Successful internet business system 2010 Successful internet business system 2010 Presentation Transcript

    • The 10 Most Important Things I Know About Starting and Running a Successful Internet Business
      By Bob Bly
      presented for
      The System
      4/9/10
    • 4/09/10
      2
      1. The 25-25-50 Rule of
      Time Allocation
      Do
      Study
      Study
      Run
      Successful Internet Business_System 2010
      Typical
      Newbie
      Successful
      Newbie
    • 4/09/10
      3
      2. The Tipping Point in Online Success
      Successful Internet Business_System 2010
    • 4/09/10
      4
      E-list
      E-mail
      Landing Pages
      PPC SEO
      Facebook Twitter
      LinkedIn Co-registration PR
      Article Marketing Auto responders
      Up-sells Coupons Birthday bashes
      Coaching Consulting Membership sites
      Software Big Launches Affiliate Promotion
      Viral marketing Boot camps
      Conferences Seminars Blogs
      3.
      Tip-of-the-Iceberg Marketing
      online video
      Tele-seminars
      Flash Rich media Webinars Podcasts
      Successful Internet Business_System 2010
    • 4/09/10
      5
      3. The Tip-of-the Iceberg…Has a Lot of Power!
      Successful Internet Business_System 2010
    • 4/09/10
      6
      4. The Internet Marketing Profit Pyramid
      A. People to sell to
      C. A way to sell them
      B. Products to sell them
      Successful Internet Business_System 2010
    • Successful Internet Business_System 2010
      4A. People To Sell To
      • Monthly
      • Free
      • 55,000 primary subscribers
      • 25,000 secondary subscribers
      4/09/10
      7
    • Successful Internet Business_System 2010
      Writing a Text E-Zine
      • 5 – 7 stories
      • 1 – 3 paragraphs each
      • Maximum reading time
      < 1 minute per story
      < 5 minutes per issue
      • No click links to stories
      Always Attribute Sources
      Give Contact Info
      4/09/10
      8
    • The E-Zine Header
      From familiar source
      Subject line arouses curiosity or generates interest
      Benefit
      Name of publication
      Identifying tag line
      Issue date
      Opt out copy
      9
      Successful Internet Business_System 2010
      4/09/10
    • Solo E-mail Frequency as a Function of E-Zine publication Schedule
      “Most people don’t e-mail to their lists enough.”
      -- Amy Africa
      10
      Successful Internet Business_System 2010
      4/09/10
    • Blogging
      Social Networking
      Viral Marketing
      Co-Regs
      Search Engines
      Contextual Advertising
      Pay per Click
      Affiliate Deals
      Pop-unders
      Banner Ads
      Online Ads
      Postcards
      Free e-zine
      Editorial
      Mentions
      JV Giveaways
      Pop-ups
      E-mails
      Premiums for other Offers
      House e-list
      Solo Promotional E-mails
      Ads in Free E-zine
      Orders
      The Agora Model
      11
    • Needs Assessment Model
      12
      Successful Internet Business_System 2010
      4/09/10
    • Portal Model
      13
      Successful Internet Business_System 2010
      4/09/10
    • Successful Internet Business_System 2010
      “Free-on-Free Squeeze Page”
      www.bly.com/reports
      4/09/10
      14
    • Successful Internet Business_System 2010
      4b. Products To Sell Them
      • Books
      • e-Books
      • Tele-classes
      • Webinars
      • e-Classes
      • Membership sites
      • Product licensing
      • Audios (CDs)
      • Videos (DVDs)
      • Seminars
      • Boot Camps
      • Coaching
      • Consulting
      • Copywriting
      4/09/10
      15
    • Successful Internet Business_System 2010
      Sources of Content
      Tele-seminars and
      Webinars
      Radio and TV
      interviews
      Your Products
      You write it
      Hire writers
      Public
      domain
      Lectures
      Government publications
      Conferences
      Your out-of-print books: Reversion of rights”
      Your published articles: “First Rights Only”
      Remainders
      4/09/10
      16
    • Successful Internet Business_System 2010
      My First E-Book
      www.freelancewritingprofits.com
      • Length 133 pages
      • Downloadable PDF file
      • Reprints of WD columns*
      • Cover price: $39
      • Cost percent: $0
      • Profit margin: 100%
      • Profit per sale: $39
      • Total sales to date: 989 copies
      • Gross Revenues: $38,571
      • Product development cost: $175
      • ROI: 21,940% in 3 years
      Always include a bonus!
      *$7,500 in writing fees paid by magazine to me!
      4/09/10
      17
    • Successful Internet Business_System 2010
      #4C. A Way To Sell Them
      Date: 6/25/09
      Orders: 210
      Price: $49
      Revenues: $10,290
      4/09/10
      18
    • CR: 10.9%
      Clarity – “Just say what it is”
      Familiarity
      Credibility
      Successful Internet Business_System 2010
      4/09/10
      19
    • 4/09/10
      20
      5. The Most Important Decision You’ll Ever Make is Choosing Your Niche
      • What do I like?
      • What am I interested in?
      • What am I good at?
      • What do I have an aptitude for?
      • What is my education?
      • What do I know?
      • What is my experience?
      • What have I accomplished?
      • Which of the above areas has the least competition?
      • Which of the above areas pays high rates?
      Successful Internet Business_System 2010
    • 21
      Keyword Due Diligence
      http://inventory.overture.com
      “Sweet Spot”:
      10,000 –
      50,000 searches
      Replaced by:
      www.wordtracker.com
      and
      www.spacky.com
      4/09/10
      Successful Internet Business_System 2010
    • 4/09/10
      22
      6. Five Hours a Week to Internet Marketing Success
      Successful Internet Business_System 2010
    • 4/09/10
      23
      7. Long-Copy Sales Letters Work
      CR: 10.9%
      Clarity – “Just say what it is”
      Familiarity
      Credibility
      Successful Internet Business_System 2010
    • 4/09/10
      24
      High
      Involvement
      Low
      High
      Low
      Emotion
      The Copy Length Grid
      Audience: ___________________
      Product: _____________________
      Successful Internet Business_System 2010
    • 4/09/10
      25
      Abundant Proof
      Successful Internet Business_System 2010
    • 4/09/10
      26
      Proof
      • Testimonials
      • Case Studies
      • Years in Business
      • Number of Customers
      • Customer List
      • Customer Names
      • FAQs
      • Demos/Free Trials
      • Transubstantiation
      • Bio’s
      • Number of Units Sold
      • Benchmark Test Performance
      • Method of Operation
      • Features
      • Publicity
      • Reviews
      • Documentation
      • Facsimiles
      • Awards
      • Advisory Boards
      Successful Internet Business_System 2010
    • C = 4m + 3v + 2(i-f) – 2a
      C = Conversion rate
      M = Prospect motivation
      V = Value proposition
      I = Incentive to take action
      F = Friction
      A = Anxiety
      27
      Source: Marketing Experiments
      4/09/10
      Successful Internet Business_System 2010
    • 4/09/10
      28
      Question/Formula
      8. Formulas Work
      CR: 9.2%
      Successful Internet Business_System 2010
    • 4/09/10
      29
      9. Does Hype Sell?
      Successful Internet Business_System 2010
    • 4/09/10
      30
      Copy Intensity Grid(Degree of Hyperbole vs. Clarity)
      Motivation
      Limited
      Plentiful
      Availability
      Successful Internet Business_System 2010
    • 31
      10. Test
      E-Book Guarantee
      4/09/10
      Successful Internet Business_System 2010
    • Which Picture Pulled Best?
      4/09/10
      32
      Successful Internet Business_System 2010
    • Which Headline Pulled Best?
      4/09/10
      33
      Successful Internet Business_System 2010
    • 4/09/10
      34
      Which Order Button Pulled Best?
      Test A - (white text on red)
      Test B - (white text on green)
      Test C - (black text on yellow)
      Test D - (deep blue text on ochre)
      Successful Internet Business_System 2010
    • 4/09/10
      35
      The Power of One Big Idea
      Date: 5/6/08
      Units Sold: 392
      Price: $19
      Revenues: $7,448
      Successful Internet Business_System 2010
    • 4/09/10
      Successful Internet Business_System 2010
      36
      P = S - E
      Lower your cost by:
      • Low-cost hosting
      • Low-cost Web design
      • Write your own copy
      • Create your own products
    • A Few Helpful Resources
      Internet Marketing
      www.theinternetmarketingretirementplan.com
      List Building
      www.buildyourlistfast.net
      Hosting
      www.hostgator.com
      Key Word Research and Discovery
      www.thekeywordmoneymachine.com
      Writing and Publishing e-Books
      www.myveryfirstebook.com
      Shopping Cart
      www.bobsbestcart.com
      Choosing Your Niche
      www.chooseyourniche.com
      4/09/10
      37
      Successful Internet Business_System 2010
      Web Site Design
      www.filipinowebmasters.com
      Domain Names
      www.bobsbestdomains.com
    • The 10 Most Important Things I know About Succeeding in Internet Marketing
      4/09/10
      38
      1 – 25/25/50 rule.
      2 – The tipping point.
      3 – The tip of the iceberg.
      4 – The profit pyramid.
      5 – Choose the right niche.
      6 – Five hours a week DOING, not reading.
      7 – Long copy sales letters sell info products.
      8 – Formulas work; don’t reinvent the wheel.
      9 – You can sell with less hype.
      10 – Test.
      Successful Internet Business_System 2010
    • Thank you.
      Subscribe to “Bob Bly’s Direct Response Letter”
      at www.bly.com