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The 10 Most Important Things I Know About Starting and Running a Successful Internet Business<br />By Bob Bly<br />present...
4/09/10<br />2<br />1. The 25-25-50 Rule of<br />Time Allocation<br />Do<br />Study<br />Study<br />Run<br />Successful In...
4/09/10<br />3<br />2.  The Tipping Point in Online Success<br />Successful Internet Business_System 2010<br />
4/09/10<br />4<br />E-list<br />E-mail<br />Landing Pages<br />PPC    SEO<br />Facebook    Twitter<br />LinkedIn    Co-reg...
4/09/10<br />5<br />3. The Tip-of-the Iceberg…Has a Lot of Power!<br />Successful Internet Business_System 2010<br />
4/09/10<br />6<br />4.  The Internet Marketing Profit Pyramid<br />A. People to sell to<br />C. A way to sell them<br />B....
Successful Internet Business_System 2010<br />4A. People To Sell To<br /><ul><li>Monthly
Free
55,000 primary subscribers
25,000 secondary subscribers</li></ul>4/09/10<br />7<br />
Successful Internet Business_System 2010<br />Writing a Text E-Zine<br /><ul><li>5 – 7 stories
1 – 3 paragraphs each
Maximum reading time  </li></ul>     < 1 minute per story<br />     < 5 minutes per issue<br /><ul><li>No click links to s...
The E-Zine Header<br />From familiar source<br />Subject line arouses curiosity or generates interest<br />Benefit<br />Na...
Solo E-mail Frequency as a Function of E-Zine publication Schedule<br />“Most people don’t e-mail to their lists enough.”<...
Blogging<br />Social Networking<br />Viral Marketing<br />Co-Regs<br />Search Engines<br />Contextual Advertising<br />Pay...
Needs Assessment Model<br />12<br />Successful Internet Business_System 2010<br />4/09/10<br />
Portal Model<br />13<br />Successful Internet Business_System 2010<br />4/09/10<br />
Successful Internet Business_System 2010<br />“Free-on-Free Squeeze Page”<br />www.bly.com/reports<br />4/09/10<br />14<br />
Successful Internet Business_System 2010<br />4b. Products To Sell Them<br /><ul><li>Books
e-Books
Tele-classes
Webinars
e-Classes
Membership sites
Product licensing
Audios (CDs)
Videos (DVDs)
Seminars
Boot Camps
Coaching
Consulting
Copywriting</li></ul>4/09/10<br />15<br />
Successful Internet Business_System 2010<br />Sources of Content<br />Tele-seminars and<br />Webinars<br />Radio and TV<br...
Successful Internet Business_System 2010<br />My First E-Book<br />www.freelancewritingprofits.com<br /><ul><li>Length 133...
Downloadable PDF file
Reprints of WD columns*
Cover price: $39
Cost percent: $0
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Transcript of "Successful internet business system 2010"

  1. 1. The 10 Most Important Things I Know About Starting and Running a Successful Internet Business<br />By Bob Bly<br />presented for<br />The System<br />4/9/10<br />
  2. 2. 4/09/10<br />2<br />1. The 25-25-50 Rule of<br />Time Allocation<br />Do<br />Study<br />Study<br />Run<br />Successful Internet Business_System 2010<br />Typical<br />Newbie<br />Successful <br />Newbie<br />
  3. 3. 4/09/10<br />3<br />2. The Tipping Point in Online Success<br />Successful Internet Business_System 2010<br />
  4. 4. 4/09/10<br />4<br />E-list<br />E-mail<br />Landing Pages<br />PPC SEO<br />Facebook Twitter<br />LinkedIn Co-registration PR<br />Article Marketing Auto responders<br />Up-sells Coupons Birthday bashes<br />Coaching Consulting Membership sites<br /> Software Big Launches Affiliate Promotion<br /> Viral marketing Boot camps <br /> Conferences Seminars Blogs<br />3. <br />Tip-of-the-Iceberg Marketing<br /> online video<br />Tele-seminars <br />Flash Rich media Webinars Podcasts<br />Successful Internet Business_System 2010<br />
  5. 5. 4/09/10<br />5<br />3. The Tip-of-the Iceberg…Has a Lot of Power!<br />Successful Internet Business_System 2010<br />
  6. 6. 4/09/10<br />6<br />4. The Internet Marketing Profit Pyramid<br />A. People to sell to<br />C. A way to sell them<br />B. Products to sell them<br />Successful Internet Business_System 2010<br />
  7. 7. Successful Internet Business_System 2010<br />4A. People To Sell To<br /><ul><li>Monthly
  8. 8. Free
  9. 9. 55,000 primary subscribers
  10. 10. 25,000 secondary subscribers</li></ul>4/09/10<br />7<br />
  11. 11. Successful Internet Business_System 2010<br />Writing a Text E-Zine<br /><ul><li>5 – 7 stories
  12. 12. 1 – 3 paragraphs each
  13. 13. Maximum reading time </li></ul> < 1 minute per story<br /> < 5 minutes per issue<br /><ul><li>No click links to stories</li></ul>Always Attribute Sources<br />Give Contact Info<br />4/09/10<br />8<br />
  14. 14. The E-Zine Header<br />From familiar source<br />Subject line arouses curiosity or generates interest<br />Benefit<br />Name of publication<br />Identifying tag line<br />Issue date<br />Opt out copy<br />9<br />Successful Internet Business_System 2010<br />4/09/10<br />
  15. 15. Solo E-mail Frequency as a Function of E-Zine publication Schedule<br />“Most people don’t e-mail to their lists enough.”<br />-- Amy Africa<br />10<br />Successful Internet Business_System 2010<br />4/09/10<br />
  16. 16. Blogging<br />Social Networking<br />Viral Marketing<br />Co-Regs<br />Search Engines<br />Contextual Advertising<br />Pay per Click<br />Affiliate Deals<br />Pop-unders<br />Banner Ads<br />Online Ads<br />Postcards<br />Free e-zine<br />Editorial<br />Mentions<br />JV Giveaways<br />Pop-ups<br />E-mails<br />Premiums for other Offers<br />House e-list<br />Solo Promotional E-mails<br />Ads in Free E-zine<br />Orders<br />The Agora Model<br />11<br />
  17. 17. Needs Assessment Model<br />12<br />Successful Internet Business_System 2010<br />4/09/10<br />
  18. 18. Portal Model<br />13<br />Successful Internet Business_System 2010<br />4/09/10<br />
  19. 19. Successful Internet Business_System 2010<br />“Free-on-Free Squeeze Page”<br />www.bly.com/reports<br />4/09/10<br />14<br />
  20. 20. Successful Internet Business_System 2010<br />4b. Products To Sell Them<br /><ul><li>Books
  21. 21. e-Books
  22. 22. Tele-classes
  23. 23. Webinars
  24. 24. e-Classes
  25. 25. Membership sites
  26. 26. Product licensing
  27. 27. Audios (CDs)
  28. 28. Videos (DVDs)
  29. 29. Seminars
  30. 30. Boot Camps
  31. 31. Coaching
  32. 32. Consulting
  33. 33. Copywriting</li></ul>4/09/10<br />15<br />
  34. 34. Successful Internet Business_System 2010<br />Sources of Content<br />Tele-seminars and<br />Webinars<br />Radio and TV<br />interviews<br />Your Products<br />You write it<br />Hire writers<br />Public<br />domain<br />Lectures<br />Government publications<br />Conferences<br />Your out-of-print books: Reversion of rights”<br />Your published articles: “First Rights Only”<br />Remainders<br />4/09/10<br />16<br />
  35. 35. Successful Internet Business_System 2010<br />My First E-Book<br />www.freelancewritingprofits.com<br /><ul><li>Length 133 pages
  36. 36. Downloadable PDF file
  37. 37. Reprints of WD columns*
  38. 38. Cover price: $39
  39. 39. Cost percent: $0
  40. 40. Profit margin: 100%
  41. 41. Profit per sale: $39
  42. 42. Total sales to date: 989 copies
  43. 43. Gross Revenues: $38,571
  44. 44. Product development cost: $175
  45. 45. ROI: 21,940% in 3 years</li></ul>Always include a bonus!<br />*$7,500 in writing fees paid by magazine to me!<br />4/09/10<br />17<br />
  46. 46. Successful Internet Business_System 2010<br />#4C. A Way To Sell Them<br />Date: 6/25/09<br />Orders: 210<br />Price: $49<br />Revenues: $10,290<br />4/09/10<br />18<br />
  47. 47. CR: 10.9%<br />Clarity – “Just say what it is”<br />Familiarity<br />Credibility<br />Successful Internet Business_System 2010<br />4/09/10<br />19<br />
  48. 48. 4/09/10<br />20<br />5. The Most Important Decision You’ll Ever Make is Choosing Your Niche<br /><ul><li>What do I like?
  49. 49. What am I interested in?
  50. 50. What am I good at?
  51. 51. What do I have an aptitude for?
  52. 52. What is my education?
  53. 53. What do I know?
  54. 54. What is my experience?
  55. 55. What have I accomplished?
  56. 56. Which of the above areas has the least competition?
  57. 57. Which of the above areas pays high rates?</li></ul>Successful Internet Business_System 2010<br />
  58. 58. 21<br />Keyword Due Diligence<br />http://inventory.overture.com<br />“Sweet Spot”:<br />10,000 –<br />50,000 searches<br />Replaced by:<br />www.wordtracker.com<br /> and<br />www.spacky.com<br />4/09/10<br />Successful Internet Business_System 2010<br />
  59. 59. 4/09/10<br />22<br />6. Five Hours a Week to Internet Marketing Success<br />Successful Internet Business_System 2010<br />
  60. 60. 4/09/10<br />23<br />7. Long-Copy Sales Letters Work<br />CR: 10.9%<br />Clarity – “Just say what it is”<br />Familiarity<br />Credibility<br />Successful Internet Business_System 2010<br />
  61. 61. 4/09/10<br />24<br />High<br />Involvement<br />Low<br />High<br />Low<br />Emotion<br />The Copy Length Grid<br />Audience: ___________________<br />Product: _____________________<br />Successful Internet Business_System 2010<br />
  62. 62. 4/09/10<br />25<br />Abundant Proof <br />Successful Internet Business_System 2010<br />
  63. 63. 4/09/10<br />26<br />Proof<br /><ul><li>Testimonials
  64. 64. Case Studies
  65. 65. Years in Business
  66. 66. Number of Customers
  67. 67. Customer List
  68. 68. Customer Names
  69. 69. FAQs
  70. 70. Demos/Free Trials
  71. 71. Transubstantiation
  72. 72. Bio’s
  73. 73. Number of Units Sold
  74. 74. Benchmark Test Performance
  75. 75. Method of Operation
  76. 76. Features
  77. 77. Publicity
  78. 78. Reviews
  79. 79. Documentation
  80. 80. Facsimiles
  81. 81. Awards
  82. 82. Advisory Boards</li></ul>Successful Internet Business_System 2010<br />
  83. 83. C = 4m + 3v + 2(i-f) – 2a<br />C = Conversion rate<br />M = Prospect motivation<br />V = Value proposition<br />I = Incentive to take action<br />F = Friction<br />A = Anxiety<br />27<br />Source: Marketing Experiments<br />4/09/10<br />Successful Internet Business_System 2010<br />
  84. 84. 4/09/10<br />28<br />Question/Formula<br />8. Formulas Work<br />CR: 9.2%<br />Successful Internet Business_System 2010<br />
  85. 85. 4/09/10<br />29<br />9. Does Hype Sell?<br />Successful Internet Business_System 2010<br />
  86. 86. 4/09/10<br />30<br />Copy Intensity Grid(Degree of Hyperbole vs. Clarity)<br />Motivation<br />Limited<br />Plentiful<br />Availability<br />Successful Internet Business_System 2010<br />
  87. 87. 31<br />10. Test<br />E-Book Guarantee<br />4/09/10<br />Successful Internet Business_System 2010<br />
  88. 88. Which Picture Pulled Best?<br />4/09/10<br />32<br />Successful Internet Business_System 2010<br />
  89. 89. Which Headline Pulled Best?<br />4/09/10<br />33<br />Successful Internet Business_System 2010<br />
  90. 90. 4/09/10<br />34<br />Which Order Button Pulled Best?<br />Test A - (white text on red)<br />Test B - (white text on green)<br />Test C - (black text on yellow)<br />Test D - (deep blue text on ochre)<br />Successful Internet Business_System 2010<br />
  91. 91. 4/09/10<br />35<br />The Power of One Big Idea<br />Date: 5/6/08<br />Units Sold: 392<br />Price: $19<br />Revenues: $7,448<br />Successful Internet Business_System 2010<br />
  92. 92. 4/09/10<br />Successful Internet Business_System 2010<br />36<br />P = S - E<br />Lower your cost by:<br /><ul><li>Low-cost hosting
  93. 93. Low-cost Web design
  94. 94. Write your own copy
  95. 95. Create your own products</li></li></ul><li>A Few Helpful Resources<br />Internet Marketing<br />www.theinternetmarketingretirementplan.com<br />List Building<br />www.buildyourlistfast.net<br />Hosting<br />www.hostgator.com<br />Key Word Research and Discovery<br />www.thekeywordmoneymachine.com<br />Writing and Publishing e-Books<br />www.myveryfirstebook.com<br />Shopping Cart<br />www.bobsbestcart.com<br />Choosing Your Niche<br />www.chooseyourniche.com<br />4/09/10<br />37<br />Successful Internet Business_System 2010<br />Web Site Design<br />www.filipinowebmasters.com<br />Domain Names<br />www.bobsbestdomains.com<br />
  96. 96. The 10 Most Important Things I know About Succeeding in Internet Marketing<br />4/09/10<br />38<br />1 – 25/25/50 rule.<br />2 – The tipping point.<br />3 – The tip of the iceberg.<br />4 – The profit pyramid.<br />5 – Choose the right niche.<br />6 – Five hours a week DOING, not reading.<br />7 – Long copy sales letters sell info products.<br />8 – Formulas work; don’t reinvent the wheel.<br />9 – You can sell with less hype.<br />10 – Test.<br />Successful Internet Business_System 2010<br />
  97. 97. Thank you.<br />Subscribe to “Bob Bly’s Direct Response Letter” <br />at www.bly.com<br />
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