Your SlideShare is downloading. ×
0
Successful internet business system 2010
Successful internet business system 2010
Successful internet business system 2010
Successful internet business system 2010
Successful internet business system 2010
Successful internet business system 2010
Successful internet business system 2010
Successful internet business system 2010
Successful internet business system 2010
Successful internet business system 2010
Successful internet business system 2010
Successful internet business system 2010
Successful internet business system 2010
Successful internet business system 2010
Successful internet business system 2010
Successful internet business system 2010
Successful internet business system 2010
Successful internet business system 2010
Successful internet business system 2010
Successful internet business system 2010
Successful internet business system 2010
Successful internet business system 2010
Successful internet business system 2010
Successful internet business system 2010
Successful internet business system 2010
Successful internet business system 2010
Successful internet business system 2010
Successful internet business system 2010
Successful internet business system 2010
Successful internet business system 2010
Successful internet business system 2010
Successful internet business system 2010
Successful internet business system 2010
Successful internet business system 2010
Successful internet business system 2010
Successful internet business system 2010
Successful internet business system 2010
Successful internet business system 2010
Successful internet business system 2010
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Successful internet business system 2010

472

Published on

Published in: Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
472
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
11
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. The 10 Most Important Things I Know About Starting and Running a Successful Internet Business
    By Bob Bly
    presented for
    The System
    4/9/10
  • 2. 4/09/10
    2
    1. The 25-25-50 Rule of
    Time Allocation
    Do
    Study
    Study
    Run
    Successful Internet Business_System 2010
    Typical
    Newbie
    Successful
    Newbie
  • 3. 4/09/10
    3
    2. The Tipping Point in Online Success
    Successful Internet Business_System 2010
  • 4. 4/09/10
    4
    E-list
    E-mail
    Landing Pages
    PPC SEO
    Facebook Twitter
    LinkedIn Co-registration PR
    Article Marketing Auto responders
    Up-sells Coupons Birthday bashes
    Coaching Consulting Membership sites
    Software Big Launches Affiliate Promotion
    Viral marketing Boot camps
    Conferences Seminars Blogs
    3.
    Tip-of-the-Iceberg Marketing
    online video
    Tele-seminars
    Flash Rich media Webinars Podcasts
    Successful Internet Business_System 2010
  • 5. 4/09/10
    5
    3. The Tip-of-the Iceberg…Has a Lot of Power!
    Successful Internet Business_System 2010
  • 6. 4/09/10
    6
    4. The Internet Marketing Profit Pyramid
    A. People to sell to
    C. A way to sell them
    B. Products to sell them
    Successful Internet Business_System 2010
  • 7. Successful Internet Business_System 2010
    4A. People To Sell To
    • Monthly
    • 8. Free
    • 9. 55,000 primary subscribers
    • 10. 25,000 secondary subscribers
    4/09/10
    7
  • 11. Successful Internet Business_System 2010
    Writing a Text E-Zine
    • 5 – 7 stories
    • 12. 1 – 3 paragraphs each
    • 13. Maximum reading time
    < 1 minute per story
    < 5 minutes per issue
    • No click links to stories
    Always Attribute Sources
    Give Contact Info
    4/09/10
    8
  • 14. The E-Zine Header
    From familiar source
    Subject line arouses curiosity or generates interest
    Benefit
    Name of publication
    Identifying tag line
    Issue date
    Opt out copy
    9
    Successful Internet Business_System 2010
    4/09/10
  • 15. Solo E-mail Frequency as a Function of E-Zine publication Schedule
    “Most people don’t e-mail to their lists enough.”
    -- Amy Africa
    10
    Successful Internet Business_System 2010
    4/09/10
  • 16. Blogging
    Social Networking
    Viral Marketing
    Co-Regs
    Search Engines
    Contextual Advertising
    Pay per Click
    Affiliate Deals
    Pop-unders
    Banner Ads
    Online Ads
    Postcards
    Free e-zine
    Editorial
    Mentions
    JV Giveaways
    Pop-ups
    E-mails
    Premiums for other Offers
    House e-list
    Solo Promotional E-mails
    Ads in Free E-zine
    Orders
    The Agora Model
    11
  • 17. Needs Assessment Model
    12
    Successful Internet Business_System 2010
    4/09/10
  • 18. Portal Model
    13
    Successful Internet Business_System 2010
    4/09/10
  • 19. Successful Internet Business_System 2010
    “Free-on-Free Squeeze Page”
    www.bly.com/reports
    4/09/10
    14
  • 20. Successful Internet Business_System 2010
    4b. Products To Sell Them
    4/09/10
    15
  • 34. Successful Internet Business_System 2010
    Sources of Content
    Tele-seminars and
    Webinars
    Radio and TV
    interviews
    Your Products
    You write it
    Hire writers
    Public
    domain
    Lectures
    Government publications
    Conferences
    Your out-of-print books: Reversion of rights”
    Your published articles: “First Rights Only”
    Remainders
    4/09/10
    16
  • 35. Successful Internet Business_System 2010
    My First E-Book
    www.freelancewritingprofits.com
    • Length 133 pages
    • 36. Downloadable PDF file
    • 37. Reprints of WD columns*
    • 38. Cover price: $39
    • 39. Cost percent: $0
    • 40. Profit margin: 100%
    • 41. Profit per sale: $39
    • 42. Total sales to date: 989 copies
    • 43. Gross Revenues: $38,571
    • 44. Product development cost: $175
    • 45. ROI: 21,940% in 3 years
    Always include a bonus!
    *$7,500 in writing fees paid by magazine to me!
    4/09/10
    17
  • 46. Successful Internet Business_System 2010
    #4C. A Way To Sell Them
    Date: 6/25/09
    Orders: 210
    Price: $49
    Revenues: $10,290
    4/09/10
    18
  • 47. CR: 10.9%
    Clarity – “Just say what it is”
    Familiarity
    Credibility
    Successful Internet Business_System 2010
    4/09/10
    19
  • 48. 4/09/10
    20
    5. The Most Important Decision You’ll Ever Make is Choosing Your Niche
    • What do I like?
    • 49. What am I interested in?
    • 50. What am I good at?
    • 51. What do I have an aptitude for?
    • 52. What is my education?
    • 53. What do I know?
    • 54. What is my experience?
    • 55. What have I accomplished?
    • 56. Which of the above areas has the least competition?
    • 57. Which of the above areas pays high rates?
    Successful Internet Business_System 2010
  • 58. 21
    Keyword Due Diligence
    http://inventory.overture.com
    “Sweet Spot”:
    10,000 –
    50,000 searches
    Replaced by:
    www.wordtracker.com
    and
    www.spacky.com
    4/09/10
    Successful Internet Business_System 2010
  • 59. 4/09/10
    22
    6. Five Hours a Week to Internet Marketing Success
    Successful Internet Business_System 2010
  • 60. 4/09/10
    23
    7. Long-Copy Sales Letters Work
    CR: 10.9%
    Clarity – “Just say what it is”
    Familiarity
    Credibility
    Successful Internet Business_System 2010
  • 61. 4/09/10
    24
    High
    Involvement
    Low
    High
    Low
    Emotion
    The Copy Length Grid
    Audience: ___________________
    Product: _____________________
    Successful Internet Business_System 2010
  • 62. 4/09/10
    25
    Abundant Proof
    Successful Internet Business_System 2010
  • 63. 4/09/10
    26
    Proof
    Successful Internet Business_System 2010
  • 83. C = 4m + 3v + 2(i-f) – 2a
    C = Conversion rate
    M = Prospect motivation
    V = Value proposition
    I = Incentive to take action
    F = Friction
    A = Anxiety
    27
    Source: Marketing Experiments
    4/09/10
    Successful Internet Business_System 2010
  • 84. 4/09/10
    28
    Question/Formula
    8. Formulas Work
    CR: 9.2%
    Successful Internet Business_System 2010
  • 85. 4/09/10
    29
    9. Does Hype Sell?
    Successful Internet Business_System 2010
  • 86. 4/09/10
    30
    Copy Intensity Grid(Degree of Hyperbole vs. Clarity)
    Motivation
    Limited
    Plentiful
    Availability
    Successful Internet Business_System 2010
  • 87. 31
    10. Test
    E-Book Guarantee
    4/09/10
    Successful Internet Business_System 2010
  • 88. Which Picture Pulled Best?
    4/09/10
    32
    Successful Internet Business_System 2010
  • 89. Which Headline Pulled Best?
    4/09/10
    33
    Successful Internet Business_System 2010
  • 90. 4/09/10
    34
    Which Order Button Pulled Best?
    Test A - (white text on red)
    Test B - (white text on green)
    Test C - (black text on yellow)
    Test D - (deep blue text on ochre)
    Successful Internet Business_System 2010
  • 91. 4/09/10
    35
    The Power of One Big Idea
    Date: 5/6/08
    Units Sold: 392
    Price: $19
    Revenues: $7,448
    Successful Internet Business_System 2010
  • 92. 4/09/10
    Successful Internet Business_System 2010
    36
    P = S - E
    Lower your cost by:
    • Low-cost hosting
    • 93. Low-cost Web design
    • 94. Write your own copy
    • 95. Create your own products
  • A Few Helpful Resources
    Internet Marketing
    www.theinternetmarketingretirementplan.com
    List Building
    www.buildyourlistfast.net
    Hosting
    www.hostgator.com
    Key Word Research and Discovery
    www.thekeywordmoneymachine.com
    Writing and Publishing e-Books
    www.myveryfirstebook.com
    Shopping Cart
    www.bobsbestcart.com
    Choosing Your Niche
    www.chooseyourniche.com
    4/09/10
    37
    Successful Internet Business_System 2010
    Web Site Design
    www.filipinowebmasters.com
    Domain Names
    www.bobsbestdomains.com
  • 96. The 10 Most Important Things I know About Succeeding in Internet Marketing
    4/09/10
    38
    1 – 25/25/50 rule.
    2 – The tipping point.
    3 – The tip of the iceberg.
    4 – The profit pyramid.
    5 – Choose the right niche.
    6 – Five hours a week DOING, not reading.
    7 – Long copy sales letters sell info products.
    8 – Formulas work; don’t reinvent the wheel.
    9 – You can sell with less hype.
    10 – Test.
    Successful Internet Business_System 2010
  • 97. Thank you.
    Subscribe to “Bob Bly’s Direct Response Letter”
    at www.bly.com

×