How to create ebooks and other info products tg

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  • Edu-Marketing Revolution
  • Edu-Marketing Revolution
  • Edu-Marketing Revolution
  • Edu-Marketing Revolution
  • Edu-Marketing Revolution
  • Edu-Marketing Revolution

Transcript

  • 1. How to Create E-Books and Other Information Products Presented by Robert W. Bly www.bly.com/reports
  • 2. Creating E-books and Other Info Products Customer Service
    • Your:
    • Experience
    • Interests
    • Education
    • Passion
    • Skill
    • Knowledge
    Banking Public’s Interest Customer service in the banking industry Viable niche Wally Bock Aristotle 06/17/10 Find Your Niche
  • 3. Overture Keyword Research “ Sweet Spot”: 10,000 – 50,000 searches http://inventory.overture.com Replaced by: www.wordtracker.com www.spacky.com 06/17/10 Creating E-books and Other Info Products
  • 4. The Only 3 Things You Need for Internet Marketing Success Creating E-books and Other Info Products
    • Something to sell (products)
    • Someone to sell it to (e-list, traffic)
    • A way to sell it to them (e-mail, landing pages)
    06/17/10
  • 5. Sources of Content You write it Hire writers Public domain Your out-of-print books: Reversion of rights” Your published articles: “First Rights Only” Remainders Lectures Your Products Conferences Government publications Radio and TV interviews Tele-seminars and Webinars 06/17/10 Creating E-books and Other Info Products
  • 6. Dan Kennedy’s Rule of Info Product Creation Creating E-books and Other Info Products 06/17/10 Fast vs. Perfect
  • 7. Creating E-books and Other Info Products 06/17/10
  • 8. Creating E-books and Other Info Products 06/17/10
  • 9. Improvement in Anything = e x Creating E-books and Other Info Products 06/17/10 Most people No ROI Sweet spot A B C 100% Degree of Perfection 0 Time and Effort “ The margin”
  • 10. Information Products
    • Books
    • e-Books
    • Tele-classes
    • Webinars
    • e-Classes
    • Membership sites
    • Product licensing
    • Software
    • Affiliate products
    • Audios (CDs)
    • Videos (DVDs)
    • Seminars
    • Boot Camps
    • Coaching
    • Consulting
    • Copywriting
    What product is easiest to create? to sell? 06/17/10 Creating E-books and Other Info Products
  • 11. Electronic Formats (Audio-Visual) 06/17/10 Creating E-books and Other Info Products
  • 12. “ 10 Questions About ___ and One Good Answer to Each” 06/17/10 Creating E-books and Other Info Products Q: A: Q: A: Q: A: Q: A: Q: A: Q: A: Q: A: Q: A: Q: A: Q: A:
  • 13. Audio CDs
    • AUDIO CONFERENCES
    •  
    • AccuConference
    • Phone: 800-977-4607
    • www.accuconference.com
    •  
    • Free Conference Corp.
    • Phone: 877-482-5838
    • www.FreeConferenceCall.com
    •  
    • KRM Information Services, INC.
    • Phone: (800)816-2640
    • www.krm.com
    • AUDIO TAPING
    • Boulevard Productions
    • Phone: (201) 262-5202
    •  
    • Ian Rich
    • 323-459-9159
    • www.SpeakersOneStop.com
    •  
    • AUDIO AND VIDEO DUPLICATING
    •  
    • Cine Magnetics
    • Phone: (800) 431-1102 or (914) 273-7500
    • www.accuconference.com
    •  
    • Dove Enterprises
    • Phone: (330) 928-9160
    •  
    • National Media Services
    • Phone: (540) 635-4181
    Creating E-books and Other Info Products Step one: Step two: 06/17/10
  • 14. Developing Your E-Book or E-Course Content
    • __________________________________________
    • __________________________________________
    • __________________________________________
    • __________________________________________
    • __________________________________________
    • __________________________________________
    • ___________________________________________
    • ___________________________________________
    • ____________________________________________
    • _____________________________________________
    “ 10 Tips for ________________________.” 06/17/10 Creating E-books and Other Info Products
  • 15. My First E-Book: Recycled Content
    • Length 133 pages
    • Downloadable PDF file
    • Reprints of WD columns
    • Cover price: $39
    • Cost percent: $0
    • Profit margin: 100%
    • Profit per sale: $39
    • Total sales to date: $28,172
    • Product development cost: $175
    • Profit: $27,997
    • ROI: 15,998% in 3 years*
    Always include a bonus! www.freelancewritingprofits.com *Plus $7,500 in writing fees paid by magazine to me! 06/17/10 Creating E-books and Other Info Products
  • 16. Title is Key Creating E-books and Other Info Products 06/17/10
  • 17. Conversion rate: 33% 06/17/10 Creating E-books and Other Info Products
  • 18. Contributed Content Products are Easy to Do! 06/17/10 Creating E-books and Other Info Products
  • 19. One Picture is Worth… 06/17/10 Creating E-books and Other Info Products
  • 20. Creating E-books and Other Info Products 06/17/10 E-Book Title Page A B
  • 21. Up-front Summary Creating E-books and Other Info Products 06/17/10
  • 22. Links to Other Products Creating E-books and Other Info Products 06/17/10
  • 23. Tone and Style
    • Be warm
    • Use the active voice
    • Use personal pronouns
    • Use contractions
    • Write in a natural, conversational style
    • Write in the first person and second person
    • Vary sentence length
    Creating E-books and Other Info Products 06/17/10
    • Let your personality shine through
    • Use small words
    • Keep paragraphs short
    • Break up the writing into sections
    • Teach
    • Motivate
    • Make it actionable
  • 24. E-book Writing Sin #1: Superficiality Creating E-books and Other Info Products 06/17/10
  • 25. E-book Writing Sin #2: Contradiction Creating E-books and Other Info Products 06/17/10
  • 26. E-book Writing Sin #3: Lack of Actionable Advice Creating E-books and Other Info Products 06/17/10
  • 27. E-book Writing Sin #4: Not Realizing Words Have Meaning “ Despite frequent calls and e-mails, my client has not paid me the money he owes me.” What do I do now?” Your client owes you money. He/she has not responded to your calls or e-mails. You must assume at this point that something is wrong. Here’s what I suggest. Find out why they are nor responding to your calls or e-mails? You need to collect on the money that they owe. Your client did sign off on your work, agreeing to pay you. And the company still owes you money. Importantly, this client may have done work for you in the past, and you want to perform more work with them in the future. Don’t lose your client by being too aggressive, nasty or rude. You must some how reach them in a manner that will make everyone happy. How do you find out what is wrong? If you cannot reach them directly, first send a courteous e-mail, or leave a message for your client to contact you. Your tone of voice should always be in a helping or consulting manner. You have to be considerate & persistent. Importantly, you want to get the money that you are owed in a timely fashion. A good copywriter also strives to maintain a good relationship with his/her client. One should always be considerate and meaningful when contacting your client. Your first letter by mail, should assume that your client intends to pay, and forgot to do so. At this point, you are unsure if the issue is problems with your copy, or a problem with them getting approval for the final payment. Send them a letter with a friendly e-mail reminder that the invoice is now due. This first letter can also state this: “I will call you at 10 am Monday morning to rectify this problem.” You may now be able to contact your client then your attempts at collection are much more probable. You may want to discuss any relevant problems that they are having. You should rectify any problems they have first. And then start offering advice on handling the past due bill. You should have all invoice paper-work handy. Ensure that you are prepared to accept a credit card payment, Pay Pal, wire transfer information or other forms of payment. Creating E-books and Other Info Products 06/17/10
  • 28. E-book Writing Sin #5: Inconsistent Headline Hierarchy 06/17/10 Creating E-books and Other Info Products
  • 29. E-Book Writing Sin #6: Empty Words as a Substitute for Clear Expression of an Idea 06/17/10 Creating E-books and Other Info Products
  • 30. E-book Writing Sin #7: Sloppy Writing 06/17/10 Creating E-books and Other Info Products As a valued reader of mine, I have an irresistible F-R-E-E GIFTS offer worth hundreds of dollars including: * “Invincible Marketing: The 7 Principles of Success in Business” By Dr. Joe Vitale. * “Recession-Proof Business Strategies: 15 Winning Methods to Sell Any Product or Service in a Down Economy” * “How to Get the Eight Things In Life You Want Webinar” By Zig Ziglar
  • 31. 3 Levels of Instructional Writing Creating E-books and Other Info Products 06/17/10 Level Where Found What to do Magazine articles How to do it Books, e-books, courses Do it for them E-books, online tools, templates, folios
  • 32. Creating E-books and Other Info Products 06/17/10
  • 33. Books 06/17/10 Creating E-books and Other Info Products
  • 34. What Do Today’s Top Gurus All Have in Common? 06/17/10 Creating E-books and Other Info Products
  • 35. The File Folder Method 06/17/10 Creating E-books and Other Info Products Book Proposal.doc CH1 CH3 CH2 CH4 etc. etc. etc. Print
    • ___________________________________
    • ____________________
    • ____________________
    • ____________________
    • ____________________
    Chpt. 1
    • ________________
    • ________________
    • _________________
    Manillas into Pendaflex
  • 36. Unlock the “Hidden Gold” in Your Writing 200-page book in print ($10) 80 ¢ 15% agent fee 200-page book out-of-print OCR Scanner $29 50-page ebook #1 $29 ebook #2 $29 ebook #3 x $29 each = 06/17/10 Creating E-books and Other Info Products Before 8% royalty 72¢ Profit After $87 Profit
  • 37. Books Draw People into Your Funnel System 06/17/10 Creating E-books and Other Info Products
  • 38. Recurring Revenue: Membership Sites Creating E-books and Other Info Products www.amember.com www.membergate.com www.infoproductcentral.com 06/17/10
  • 39. A “Big Idea” Product
    • Dear Direct Response Letter Subscriber:
    • There’s no product easier to create or sell online…
    • … than a simple, straightforward instructional or how-to e-book:
    • www.myveryfirstebook.com
    • Why are e-books the perfect information production to sell on the Internet?
    • >> 100% profit margin.
    • >> No printing costs.
    • >> No inventory to store.
    • >> Quick and easy to update.
    • >> No shipping or cost delays.
    • >> Higher perceived value than regular books.
    • >> Quick, simple, and inexpensive to produce.
    • My very first e-book has generated $20,727 (so far).
    • My total investment in producing it: just $175
    • Now I want to show you how to make huge profits creating and selling simple e-books – in my
    Date: 5/6/08 Orders: 392 Gross: $7,448 CTR: 2.7% Conversation Rate: 32% 06/17/10 Creating E-books and Other Info Products
  • 40. 06/17/10 Creating E-books and Other Info Products A “ Little Idea” Product
  • 41. 06/17/10 Creating E-books and Other Info Products Another “ Get Paid” Title
  • 42. Outsourcing The Writing 06/17/10 Creating E-books and Other Info Products Outline Topic
  • 43. High-End Products 06/17/10 Creating E-books and Other Info Products
    • Multi media
    • Coaching
  • 44. Pricing Info Products Creating E-books and Other Info Products 06/17/10 Info Product Price Range 50 – 100 page e-book $19 - $79 Audio CDs (each) $29 - $49 Audio MP3 downloads 25 – 50% less than audio CDs DVDs (each) $39 - $79 Streaming video 25 – 50% less than DVDs Membership site, per month $29 - $79 Tele-seminars and Webinars (60 – 90 minutes) FREE - $79 Paper-back book on specialized topic $20 - $29 Same book content in 3-ring binder $49 - $129 Above binder + 2 – 3 CDs/DVDs $129 - $179+
  • 45. A Few Helpful Resources Internet Marketing www.theinternetmarketingretirementplan.com List Building www.buildyourlistfast.net Choosing Your Niche www.chooseyourniche.com Key Word Research and Discovery www.thekeywordmoneymachine.com Writing and Publishing e-Books www.myveryfirstebook.com Elance www.elance.com 06/17/10 Creating E-books and Other Info Products
  • 46. Your Writing “Attitude”
    • “ On writing – a matter of exercise. If you work out with weights for 15 minutes a day over the course of ten years, you’re gonna get muscles. If you write for an hour and a half a day for ten years you’re gonna turn into a good writer.”
      • - Stephen King , Time magazine, October 6, 1986
    • *****************************************************
    • “ No one writes as well as he ought. He is fortunate if he has written as well as he could.”
      • - Bliss Perry , Bedside Book of Famous British Stories , 1940
    • *****************************************************
    • You can write better if:
      • 1. You want to.
      • 2. You put the reader first.
      • 3. You think writing is important.
      • 4. You can think clearly.
      • 5. You do “one more draft.”
    Creating E-books and Other Info Products 06/17/10
  • 47. Thank you. Subscribe to “Bob Bly’s Direct Response Letter” at www.bly.com/reports