As a marketer, you have products and services to sell … and an opt-in e-list of customers and prospects to sell them to. Sending e-mail marketing messages to your e-list is one of the most effective ways of increasing online sales and revenues. In this program, you will discover how to write compelling e-mail marketing messages that increase clicks, conversions, orders, and profits – without causing your prospects to complain or unsubscribe.
WHAT YOU WILL LEARN:
• What works best in e-mail marketing today – long copy or short copy?
• Lift your click-through rates (CTR) with “online freemiums” and “content sidebars.”
• Find the right balance between content and sales pitch in your online marketing campaigns.
• 3 types of subject lines that can increase click-through rates in your e-mail marketing campaigns.
• How to write e-mail leads that compel recipients to read and click.
• And more….