Health 2.0: Mobile Sites, Apps &
Social Media
Wyoming Symposium for Health Information
Professionals
August 16, 2012
Rache...
Mobile is everywhere
Mobile Phone Adoption Worldwide
 Subscription base > 5 billion
 China: 57 % of population
 India: 48 % of population
 ...
 26% of U.S. adults have used their mobile
phones for health information or tools in the
past 12 months. 1
 Increased Wi...
Mobile Choices
• iPhone
• Blackberry
• Android
• HP TouchPad
• iPad
• Kindle Fire
What do you have?
Mobile Activities
 Send or receive email
(76%)
 Text messaging
(73%)
 Photo taking (73%)
 Access the Internet
(44%)
Pe...
 Mobile Sites
– Formatted for a
mobile screen
– Graphics removed
– Loads in a browser
– Free
 Mobile Apps
– Different fo...
Web Site vs. Mobile App
Desktop Web Site
Desktop PubMed
Mobile Web Site
PubMed Mobile – Mobile Web Site
Mobile App
Mobile App
http://www.nlm.nih.gov/
http://www.nlm.nih.gov/mobile/index.html
Guide to NLM Mobile
Apps All Around
Many More Apps
 Android – GooglePlay
 https://play.google.com/
 Apple – iTunes – App Store
 http://www.apple.com/itune...
New FDA Rule for mHealth Apps
 “Medical Device Data Systems” (MDDS)
rule
 Exempts a portion of smartphone apps
 Applies...
Social Media – Mobile Use & Apps
Libraries and Social Media
 Promote events, collections, & services
 Build relationships / partnerships with
clients & u...
Getting Started With Social Media: Follow other
Library/Health Sites
Mayo Clinic Center for Social
Media
Hospital Libraries on Facebook
Hospital Libraries on Facebook (Cont)
NN/LM MCR
Questions
Contact
Rachel Vukas, MLS
Kansas Outreach & Technology Coordinator
National Network of Libraries of Medicine
MidContinenta...
Health 2.0: Mobile sites, Apps, and Social Media
Health 2.0: Mobile sites, Apps, and Social Media
Health 2.0: Mobile sites, Apps, and Social Media
Health 2.0: Mobile sites, Apps, and Social Media
Health 2.0: Mobile sites, Apps, and Social Media
Health 2.0: Mobile sites, Apps, and Social Media
Health 2.0: Mobile sites, Apps, and Social Media
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Health 2.0: Mobile sites, Apps, and Social Media

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  • Save template here:C:\Documents and Settings\userX\Application Data\Microsoft\Templates
  • New data from the country's 2011 census shows 59% of Indian households have a mobile phone. Only 47% have a toilet on the premises (and that includes pit latrines that don't use running water).
  • “Five billion phones means thereare more than three times asmany phones as personalcomputers”
  • Searching for health news remains most popular. Also data shows increase in using mobile devices to mange their health care – refill Rx etc. More access to Wifi is increasing the ability to connect via mobile devices. Hot spots, city wifi, public spaces, libraries and general private access increasing. Mobile adoption picking up among women and older consumers – good sign and sign of further growth bc early adopters tends to be male adults followed by other groups. 1. Pew Internet and American Life Project. Half of adult cell phone owners have apps on their phones. http://bit.ly/rxC5YhHalf of U.S. adult cell phone owners (50%) now have apps on their phones.1
  • Average user sends about 10 text messages per day.Internet access – browser – for searching
  • Put simply, the new MDDS rule applies to medical devices or software that only collects, stores or transfers patient data.  An example being an app that collects weight or other vital signs from plug-in peripherals and forwards that data to physicians.Before, devices and software that fell into this category were classified as “Class III,” meaning they were subject to the FDA’s lengthy approval process before being sold.  The new rule now categorizes these units as “Class I,” with no such pre-approval requirements.http://www.mobilestorm.com/resources/digital-marketing-blog/new-fda-rule-for-mhealth-apps-help-streamline-the-approval-process
  • Social Media sites are well suited to mobile devices and apps. There are specific apps for most social media sites
  • Its an opportunity to Promote the stuff you do!Start and join in on conversations going on in your communityAnd Build partnerships with the individuals and business in your community
  • Health 2.0: Mobile sites, Apps, and Social Media

    1. 1. Health 2.0: Mobile Sites, Apps & Social Media Wyoming Symposium for Health Information Professionals August 16, 2012 Rachel Vukas, MLS Kansas Outreach & Technology Coordinator National Network of Libraries of Medicine MidContinental Region
    2. 2. Mobile is everywhere
    3. 3. Mobile Phone Adoption Worldwide  Subscription base > 5 billion  China: 57 % of population  India: 48 % of population  United States: 88 % of population  One billion smartphones by 2016 Ben Wood Analyst, CCS Insight
    4. 4.  26% of U.S. adults have used their mobile phones for health information or tools in the past 12 months. 1  Increased WiFi availability and mobile broadband adoption in the U.S. are helping drive connectivity. 2  Mobile connected device adoption picked up among women and older consumers in the second quarter of 2011. 3 Mobile Technology – Facts 1. manhattanRESEARCH. More Than One-quarter Of U.S. Adults Use Their Mobile Phones For Health Information And Tools. http://bit.ly/tPJY4g 2. comScore, Inc. Smartphones and Tablets Drive Nearly 7 Percent of Total U.S. Digital Traffic. http://bit.ly/svTt9z 3. Nielsen. Tablet and eReader adoption accelerated among older users, women in Q2. http://bit.ly/toLQcX
    5. 5. Mobile Choices • iPhone • Blackberry • Android • HP TouchPad • iPad • Kindle Fire What do you have?
    6. 6. Mobile Activities  Send or receive email (76%)  Text messaging (73%)  Photo taking (73%)  Access the Internet (44%) Pew Internet and American Life Project. Americans and Mobile Computing: Key Trends in Consumer Research. http://bit.ly/uZqj21
    7. 7.  Mobile Sites – Formatted for a mobile screen – Graphics removed – Loads in a browser – Free  Mobile Apps – Different format – Pre-installed or downloaded – Like a software application on a computer – Free or $ Mobile Sites vs. Mobile Apps
    8. 8. Web Site vs. Mobile App
    9. 9. Desktop Web Site
    10. 10. Desktop PubMed
    11. 11. Mobile Web Site
    12. 12. PubMed Mobile – Mobile Web Site
    13. 13. Mobile App
    14. 14. Mobile App
    15. 15. http://www.nlm.nih.gov/
    16. 16. http://www.nlm.nih.gov/mobile/index.html
    17. 17. Guide to NLM Mobile
    18. 18. Apps All Around
    19. 19. Many More Apps  Android – GooglePlay  https://play.google.com/  Apple – iTunes – App Store  http://www.apple.com/itunes/  iMedicalApps  http://www.imedicalapps.com/
    20. 20. New FDA Rule for mHealth Apps  “Medical Device Data Systems” (MDDS) rule  Exempts a portion of smartphone apps  Applies only to medical devices or software that collects, stores or transfers patient data
    21. 21. Social Media – Mobile Use & Apps
    22. 22. Libraries and Social Media  Promote events, collections, & services  Build relationships / partnerships with clients & users – Start conversations – Participate in ongoing conversations – Actively listen & respond
    23. 23. Getting Started With Social Media: Follow other Library/Health Sites
    24. 24. Mayo Clinic Center for Social Media
    25. 25. Hospital Libraries on Facebook
    26. 26. Hospital Libraries on Facebook (Cont)
    27. 27. NN/LM MCR
    28. 28. Questions
    29. 29. Contact Rachel Vukas, MLS Kansas Outreach & Technology Coordinator National Network of Libraries of Medicine MidContinental Region rvukas@kumc.edu
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