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3 simple (and inexpensive) tools that you will need to start our first website for your medical practice....

3 simple (and inexpensive) tools that you will need to start our first website for your medical practice.

Choosing the URL, hosting and selecting the correct blogging software is all it takes.

In a few clicks you could be on your way to starting your first site....entirely for free, or, for a few dollars per month.

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Starting Your First Web Site Presentation Transcript

  • 1. Web Site 101:Starting Your First Site Randall V. Wong, M.D. Amy Wong, Esq.Medical Marketing Enterprises, LLC
  • 2. Randall V. Wong, M.D.Financial Disclosure Co-Founder Medical Marketing Enterprises, LLC (O) www.MedicalMarketingEnterprises.com
  • 3. Amy R. Wong, Esq.Financial Disclosure Co-Founder Medical Marketing Enterprises, LLC www.MedicalMarketingEnterprises.com
  • 4. GoalsAfter this course, you should be able to; Choose a domain name Choose a hosting service (GoDaddy, Bluehost) Choose Software!
  • 5. 3 Steps to Starting a Web Site Domain (www.mymedicalpractice.com) Hosting CMS (best is Wordpress)
  • 6. The Domain Choosing a Domain  Best to maximize the SEO of the domain, but not absolute  Use a combination of popular keywords used in search “www.BethesdaRacketStringing.com” Vs. “www.WongWongandWong.com”
  • 7. Keyword Search Use Keyword Search tools to determine if a particular word is commonly used E.g. “Eye Doctor” is searched more often than “Ophthalmologist” “Keyword Tool”
  • 8. Buy the Domain Usually purchased for $10-$15 Cost per year Best to buy for 5 years, signifies you are “trusted”
  • 9. Bluehost.com Bluehost.com
  • 10. GoDaddy.comGoDaddy.com
  • 11. Domain Ownership You may or may not want to pay for anonymity We recommend using a company credit card and listing yourself as the owner and at your office address
  • 12. Hosting Your website must be hosted somewhere 3rd party hosting companies “Shared Hosting” is more than adequate Provide “one stop shopping” Purchase URL and hosting as a package
  • 13. Free Hosting Blogger Wordpress.com
  • 14. Self Hosting Bluehost Go Daddy Host Gator
  • 15. Software/CMS Blogging Software  Server Based  Best SEO  Social Media Traditional website software is obsolete  E.g.FrontPage, Dreamweaver
  • 16. Wordpress.org
  • 17. Web Design is Obsolete Does not improve your rankings Expensive to change Themes/Design for blogs is now very cheap and turn-key
  • 18. Starting a Web Site URL Hosting Blog Software
  • 19. What to do next Analytics Webmaster Tools Akismet Social Media
  • 20. Conclusions Owning your own website is cheap, not economical, but cheap $10/month (Best ROI) Best and Only Marketing Strategy (Billboards) Your First Step to Social Media!
  • 21. Congratulate Yourself Relax Take your time Baby Steps
  • 22. Thank YouandTo Your Success!Randall V. Wong, M.D.Amy Wong, Esq.Medical Marketing Enterprises, LLC7726 Bradley Blvd.Bethesda MD 20817Voice: 240.230.7353RWong@MedicalMarketingEnterprises.com Amy@MedicalMarketingEnterprises.com