Social Media for a Medical Practice

Social Media why not? Randall V. Wong, M.D.

Social Media
d
Forum for disseminating information
Trusted sources (the old word of mouth)
Small or large audience
Real time

Wikipedia Definition
Social media supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.

Social Media
Empowers both Patients and Doctors
Improves knowledge
Level playing field, no more “ivory tower.”
Sy Syms “an educated consumer is our best customer.”
How to integrate into your practice?

Evolution of Social Media
Computer
Cell Phone
Email
Text Messaging
Social Media
Mobile Devices
We have been accustomed to sharing and obtaining information in real time

Internet
Largest provider of the information we share
People provide the content
Who monitors the content?

“ Owns” 70% of internet traffic
Largest URL in the world
Largest advertising agency
“ Relevance”
Our patients need credible sources of information
We need credible/relevant sources of information

www.RetinaEyeDoctor.com
Blog/Web site
Credible resource
Target audience
Patients with ARMD/DR
Doctors
Informational site regarding my practice of retinal disease

Goals for RetinaEyeDoctor.com
Share information
Build a “virtual” community based upon the needs of our patients and our own interests
Use social media to improve communication between doctors and patients, and between doctors based upon credible/relevant information
Enhance our “real” community

Social Media Can Build Your Practice
First in our area to bring the medical community up to speed
Follow me on Twitter “retinadoc”
Linked In “randall wong”
Facebook “randall wong”
Email : R Wong@ R etina E ye D octor.com
Cell : 301.580.3626

Already This Week
JF - retinal detachment, last Sunday
MR – concerns regarding ME and BRVO, would like to postpone treatment, worried.
M – responded to post on Vitamins that save sight.
These types of examples will only continue to increase as more and more people embrace the internet and social media.

What Can You Do?
Visit www.RetinaEyeDoctor.com
Read and subscribe
Tell your patients
Tell your colleagues
Tell me what you need

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Social Media for a Medical Practice

by Randall Wong, M.D. on Sep 21, 2009

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Social Media for a Medical Practice — Presentation Transcript