Social Media why not? Randall V. Wong, M.D.

Social Media d Forum for disseminating information Trusted sources (the old word of mouth) Small or large audience Real time

d

Forum for disseminating information

Trusted sources (the old word of mouth)

Small or large audience

Real time

Wikipedia Definition Social media supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.

Social media supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.

Social Media Empowers both Patients and Doctors Improves knowledge Level playing field, no more “ivory tower.” Sy Syms “an educated consumer is our best customer.” How to integrate into your practice?

Empowers both Patients and Doctors

Improves knowledge

Level playing field, no more “ivory tower.”

Sy Syms “an educated consumer is our best customer.”

How to integrate into your practice?

Evolution of Social Media Computer Cell Phone Email Text Messaging Social Media Mobile Devices We have been accustomed to sharing and obtaining information in real time

Computer

Cell Phone

Email

Text Messaging

Social Media

Mobile Devices

We have been accustomed to sharing and obtaining information in real time

Internet Largest provider of the information we share People provide the content Who monitors the content?

Largest provider of the information we share

People provide the content

Who monitors the content?

“ Owns” 70% of internet traffic Largest URL in the world Largest advertising agency “ Relevance” Our patients need credible sources of information We need credible/relevant sources of information

“ Owns” 70% of internet traffic

Largest URL in the world

Largest advertising agency

“ Relevance”

Our patients need credible sources of information

We need credible/relevant sources of information

www.RetinaEyeDoctor.com Blog/Web site Credible resource Target audience Patients with ARMD/DR Doctors Informational site regarding my practice of retinal disease

Blog/Web site

Credible resource

Target audience

Patients with ARMD/DR

Doctors

Informational site regarding my practice of retinal disease

Goals for RetinaEyeDoctor.com Share information Build a “virtual” community based upon the needs of our patients and our own interests Use social media to improve communication between doctors and patients, and between doctors based upon credible/relevant information Enhance our “real” community

Share information

Build a “virtual” community based upon the needs of our patients and our own interests

Use social media to improve communication between doctors and patients, and between doctors based upon credible/relevant information

Enhance our “real” community

Social Media Can Build Your Practice First in our area to bring the medical community up to speed Follow me on Twitter “retinadoc” Linked In “randall wong” Facebook “randall wong” Email : R Wong@ R etina E ye D octor.com Cell : 301.580.3626

First in our area to bring the medical community up to speed

Follow me on Twitter “retinadoc”

Linked In “randall wong”

Facebook “randall wong”

Email : R Wong@ R etina E ye D octor.com

Cell : 301.580.3626

Already This Week JF - retinal detachment, last Sunday MR – concerns regarding ME and BRVO, would like to postpone treatment, worried. M – responded to post on Vitamins that save sight. These types of examples will only continue to increase as more and more people embrace the internet and social media.

JF - retinal detachment, last Sunday

MR – concerns regarding ME and BRVO, would like to postpone treatment, worried.

M – responded to post on Vitamins that save sight.

These types of examples will only continue to increase as more and more people embrace the internet and social media.

What Can You Do? Visit www.RetinaEyeDoctor.com Read and subscribe Tell your patients Tell your colleagues Tell me what you need

Visit www.RetinaEyeDoctor.com

Read and subscribe

Tell your patients

Tell your colleagues

Tell me what you need