Double DigitGrowth for YourMedical Practice   in 2013    Medical Marketing Enterprises, LLC          Randall V. Wong, M.D....
AGENDA     ❶   Trust Based Marketing     ❷ What Do Patients Want?     ❸ Your Social Media Strategy                        ...
SUCCESS?         Break     Humanize     Traditional   Medicine       Barriers                              3
Trust BasedMarketing❶    Helpful Information                            ❷     Insight to their problems                   ...
What are Patients   Researching?                                21% 20%                                       Research Pew...
WHERE ARE YOU HEADING?
3 Keys to Succes  (The Basics)      SOCIAL                  LOCAL/GOOGLE+            MOBILE     Know the                  ...
TIMELINE                                    Success                     Conversation Context   Content                    ...
PROCESS                                         Relevant                                Topic                             ...
Pros  Advertising on Demand   Only Expense is Time                          Cons                            Privacy and HI...
ContentStrategy     Your 2013 Strategy      Be device           Tablet    indifferent….                  Mobil Mobile, Tab...
90 Day Plan              Month 1: Develop your              strategy              Month 2: Write and              optimize...
Month 1          Go to analyzer.pearanalytics.com          ***Fix any errors found on site***           Print Medical Mark...
Example  Web Site                         People   Time  Create Plan/Strategy  Check Website/Correct Errors  www.pearanaly...
Month 2          Pick one topic and four related          subtopics.          Research topic and subtopics          Write ...
Keywords           16
Month 3          Continue to post one article a          week.          Engage with your community          by responding ...
POINTERS                         .                             It Takes Time to Gain                             Visibilit...
YES YOU CAN          or……          We can help!                         19
CONTACT                                                 @retinadocfacebook.com/Randall.V.WongMD                           ...
QUESTIONS            ?                21
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Double digit growth in 2013

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Webinar published January 2013. Randall Wong, M.D. discusses content marketing strategies to elevate website rankings for health care providers. Optimizing great content written in the correct context and providing value will tern your readers into patients making your website a great marketing tool.

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  • When you make yourself available you break traditional barriers of medicine.
  • Double digit growth in 2013

    1. 1. Double DigitGrowth for YourMedical Practice in 2013 Medical Marketing Enterprises, LLC Randall V. Wong, M.D. / January 2013
    2. 2. AGENDA ❶ Trust Based Marketing ❷ What Do Patients Want? ❸ Your Social Media Strategy 2
    3. 3. SUCCESS? Break Humanize Traditional Medicine Barriers 3
    4. 4. Trust BasedMarketing❶ Helpful Information ❷ Insight to their problems Conversations❸ Forms/ Useful Information ❹ Credibility 4
    5. 5. What are Patients Researching? 21% 20% Research Pew Research Research Medical Facilities Doctors July 12, 2012 38% Research 88% Drugs or of caregivers Treatment look online 5
    6. 6. WHERE ARE YOU HEADING?
    7. 7. 3 Keys to Succes (The Basics) SOCIAL LOCAL/GOOGLE+ MOBILE Know the Make sure your Mobile Friendly conversations that are medical practice is taking place on Google+ Places 7
    8. 8. TIMELINE Success Conversation Context Content *Consistency 8
    9. 9. PROCESS Relevant Topic KeywordsCreate Content that Matters Publish Optimize Comments Content 9
    10. 10. Pros Advertising on Demand Only Expense is Time Cons Privacy and HIPAA Compliance Continuity- Time Management 10
    11. 11. ContentStrategy Your 2013 Strategy Be device Tablet indifferent…. Mobil Mobile, Tablet, Lapto e p 11
    12. 12. 90 Day Plan Month 1: Develop your strategy Month 2: Write and optimize content Month 3: Comment/ Engage 12
    13. 13. Month 1 Go to analyzer.pearanalytics.com ***Fix any errors found on site*** Print Medical Marketing Plan 2013 from MME and Complete Assign personnel and tasks 13
    14. 14. Example Web Site People Time Create Plan/Strategy Check Website/Correct Errors www.pearanalytics.com Research Keywords for Article https://adwords.google.com/o/K eywordTool Optimize Article Publish/Comment 14
    15. 15. Month 2 Pick one topic and four related subtopics. Research topic and subtopics Write and post four articles. Each article should be 300- 600 words. 15
    16. 16. Keywords 16
    17. 17. Month 3 Continue to post one article a week. Engage with your community by responding to comments Monitor your reputation and respond accordingly 17
    18. 18. POINTERS . It Takes Time to Gain Visibility and a FollowingDon’t Wait for Everything Be Patient to be Perfect. Ask for Action…. Be Yourself - comments or recommendations, etc… 18
    19. 19. YES YOU CAN or…… We can help! 19
    20. 20. CONTACT @retinadocfacebook.com/Randall.V.WongMD 240-230-7353 rvwong@medicalmarketingenterprises.com 20
    21. 21. QUESTIONS ? 21

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