E- COMMERCE AND THE INDIANMARKETPresented by:-RamawatarTawaniyaram.firstname.lastname@example.org
MEANING OF E-COMMERCE It is the art and science of selling products/services over the Internet It is the paperless exchange of businessinformation using electronic data interchange (EDI) Refers to shopping at online stores on the WWW. E-commerce can be business to business (B to B). Business to consumer (B to C). It is all about using the Internet to do businessbetter and faster.
Objective of e-commerce Generate maximum profit. Utilization of facilities and services. Better customer satisfaction. Product comparison. Providing sufficient facilities. Maintaining the brand name. Information towards next product which is about tolaunch.
Benefits of e-commerce Time saving process. Better range of products. Global Location Open 24 x 7, 365 days of the year Wide range of products can be compared It cuts down the cost of marketing, processing, etc. It not only reduce communication cost but alsoincrease flexibility in locating activities.
INDIAN CONSUMER Cheap and better product Product Satisfaction Fast service Cheaper communication Possible Demo use Home delivery C2C facilities
Disadvantages of e-commerce Returned items Electronic payment No guarantee of product quality Customer Relation Problems Privacy problem. Security issue Loss of a segment of customers who buys theproducts only after seeing
Now a days, e-commerce has a vital role in Indianmarket. Better consumer services and onlinepayment increases sales and decrease cost.To increase the Indian economy and maximumutilization of services E Commerce is needed.CONCLUSION