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E commerce and the indian consumer

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  • 1. E- COMMERCE AND THE INDIANMARKETPresented by:-RamawatarTawaniyaram.tawaniya@gmail.com
  • 2. MEANING OF E-COMMERCE It is the art and science of selling products/services over the Internet It is the paperless exchange of businessinformation using electronic data interchange (EDI) Refers to shopping at online stores on the WWW. E-commerce can be business to business (B to B). Business to consumer (B to C). It is all about using the Internet to do businessbetter and faster.
  • 3. Objective of e-commerce Generate maximum profit. Utilization of facilities and services. Better customer satisfaction. Product comparison. Providing sufficient facilities. Maintaining the brand name. Information towards next product which is about tolaunch.
  • 4. Benefits of e-commerce Time saving process. Better range of products. Global Location Open 24 x 7, 365 days of the year Wide range of products can be compared It cuts down the cost of marketing, processing, etc. It not only reduce communication cost but alsoincrease flexibility in locating activities.
  • 5. INDIAN CONSUMER Cheap and better product Product Satisfaction Fast service Cheaper communication Possible Demo use Home delivery C2C facilities
  • 6. Disadvantages of e-commerce Returned items Electronic payment No guarantee of product quality Customer Relation Problems Privacy problem. Security issue Loss of a segment of customers who buys theproducts only after seeing
  • 7. Now a days, e-commerce has a vital role in Indianmarket. Better consumer services and onlinepayment increases sales and decrease cost.To increase the Indian economy and maximumutilization of services E Commerce is needed.CONCLUSION
  • 8. ……………………………………………………………………….