Getting Your Message Heard (10 Tips) S0705 Bonaire 5/6 Cynthia Overton, Ph.D. NationalTechCenter.Org ATIA 1/31/09
Be Driven by a Goal or Action What would you like to have happen? What will it take? Where does communication fit?
Know Your Audience Who do you want to take action? What do you want them to do? What do they care about? Connect your caus...
Lead Them to Your Door Raise awareness. Create incentives.
Tell Your Story Make it relevant. Make it stick.
Make Your Web Site Worth the Visit Deliver something of value. Think features. Look for win-win scenarios. <ul><li>Most Vi...
Draw  Them  Deeper Stay in contact. Offer more value. Encourage interaction.
Create A Path To Action Build awareness, interaction, and habit.
Make Your Web Site Accessible Know your audience Accommodate Universal design
Exude  Credibility Look professional. Be credible. Create case studies. Use testimonials.
Measure For  Success Tie success to goals. Identify measures and indicators. Look for the data.
Visit us at: NationalTechCenter.Org
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Getting Your Message Heard - 10 Tips

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You would think that getting your word out in an information age would be as easy as reaching for the phone. But with the power of industrial strength communication tools spewing loads of content in all directions, sometimes it seems like everyone is shouting at once. To help your organization communicate effectively, NCTI suggests 10 Tips to raise your voice above the deafening din.

This presentation was delivered on 1/31/09 at the assistive technology industry association conference.

Published in: Education, Technology, Design
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  • Getting Your Message Heard - 10 Tips

    1. 1. Getting Your Message Heard (10 Tips) S0705 Bonaire 5/6 Cynthia Overton, Ph.D. NationalTechCenter.Org ATIA 1/31/09
    2. 2. Be Driven by a Goal or Action What would you like to have happen? What will it take? Where does communication fit?
    3. 3. Know Your Audience Who do you want to take action? What do you want them to do? What do they care about? Connect your cause. Know Your Audience
    4. 4. Lead Them to Your Door Raise awareness. Create incentives.
    5. 5. Tell Your Story Make it relevant. Make it stick.
    6. 6. Make Your Web Site Worth the Visit Deliver something of value. Think features. Look for win-win scenarios. <ul><li>Most Visited </li></ul><ul><li>Websites </li></ul><ul><li>Yahoo.com </li></ul><ul><li>Google.com </li></ul><ul><li>Youtube.com </li></ul><ul><li>Live.com </li></ul><ul><li>Msn.com </li></ul><ul><li>Myspace.com </li></ul><ul><li>Wikipedia.org </li></ul><ul><li>Facebook.com </li></ul><ul><li>Blogger.com </li></ul><ul><li>Yahoo.co.jp </li></ul><ul><li>Source: Alexa.com </li></ul>
    7. 7. Draw Them Deeper Stay in contact. Offer more value. Encourage interaction.
    8. 8. Create A Path To Action Build awareness, interaction, and habit.
    9. 9. Make Your Web Site Accessible Know your audience Accommodate Universal design
    10. 10. Exude Credibility Look professional. Be credible. Create case studies. Use testimonials.
    11. 11. Measure For Success Tie success to goals. Identify measures and indicators. Look for the data.
    12. 12. Visit us at: NationalTechCenter.Org

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