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Grown Up Digital Chapter 2

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  • The Net Generation has arrived. Are you ready for it? Chapter 2 presentation
  • Transcript

    • 1. Grown Up Digital How the net generation is changing your world By Don Tapscott
    • 2. A Generation Bathed In Bits
      • The Birth of Facebook
      • Mark Zuckerberg
      • January 2004
      • How would you feel without access to communications technology?
    • 3. A Generation Bathed In Bits
      • Quickwrite : Write down the sources of technology that you used when you were a teenager.
      • Today -Constant connection to multiple sources of technology: examples-iPod, Blogs, Blackberry, etc..
    • 4. TV-The new background muzak
      • “ Why watch cable when I can download my favorite shows-in HD and without commercials-whenever I want?” - Jesse Morgan, 27
      • Question: Would you rather live without TV or the Internet?
      • NetGeners in U.S. say:
      • 77% live without TV
      • 23% live without the Internet
    • 5. They are changing the technology-It’s not your daddy’s internet
      • QuickWrite: Write types of technology you use in a Typical “Day in Your Life”.
      • Read A Day in the life of Rahaf, 24. She left her job at a leading-edge market research company this year to become an independent new-media strategist.
      • Circle the types of technology used by Rahaf (NetGenner).
      • Score your tech usage: Count number of tech examples used by you.
    • 6. New Content Creators
      • Nearly 80% of Net Geners under age 28 regularly visit blogs, the most popular way to create and share content.
      • 40% of teens and young adults have their own blogs.
      • “ There’s something exhilarating about it, everyone wants to feel like they are part of something.” - Melissa Bowlby, Kitchener, Ontario
      • Kids as Teachers Flip video clip.
    • 7. Wisdom of the Crowds
      • RottenTomatoes.com
      • Anyone can be a critic!
      • Filmmakers won’t be taking out large ads.
      • The film bible for teens/young adults .
      • Self-Organization Hits the Streets (courtesy of FaceBook):
      • On Feb. 4, 2008 simultaneous protests in 27 cities in Columbia and 104 major cities worldwide:
      • “ No More deaths! No more kidnappings! No more FARC!
    • 8. The Dark Side
      • Is Privacy Over?
      • The Net Generation still doesn’t get it…they may be sorry.
      • “ The Boys Are Back” Videoclip.
      • Facebook Privacy.
      • Cell Phone GPS.
    • 9. Conclusion
      • We must understand the long term consequences of sharing information.
      • The NetGeners are just starting to use the tremendous power of this digital tool, they have the power to realize the dream that many Baby Boomers had….
      • TO GIVE POWER TO THE PEOPLE!