Grown Up Digital Chapter 1

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Transcript

  • 1. Growing Up Digital Chapter 1 part 2
  • 2. The BlackBerry “Prayer”
  • 3. How Did We Get Here?
  • 4.  
  • 5.  
  • 6. Generation - Lap
    • Today, this generation’s kids (Net Geners) have lapped their parents in understanding, utilizing, and living with technology.
  • 7. Car Rental Story
  • 8. Net Geners & Learning
    • Today’s generation has developed brains that are functionally different than those of their parents.
    • A trend that will continue as technology becomes faster and faster.
  • 9. Family Org Chart Dad Mom Child Dad Mom
  • 10. 8 Net Generation Norms
    • #1
    • They want freedom in everything they do.
    • They love to customize & personalize!
    #2
  • 11.
    • They look for corporate integrity and openess when deciding what to buy and where to work.
    #3
    • They are the new scrutinizers.
    #4
  • 12.
    • They are the collaboration and relationship generation.
    • The Net Gen wants entertainment and play in their work, education, and social life.
    #5 #6
  • 13.
    • The Net Gen feels the need…the need for speed!
    #7
    • They are the innovators.
    #8