Making Your Move in the Digital Age

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A humorous review of flirting and dating in a digital era and why marketers, even those that target an older demographic, should care. Michelle Fares, Associate, Spring 2010.

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Making Your Move in the Digital Age

  1. 1. Making your Move in the Digital Age<br />April 23, 2010 <br />Michelle Fares, Intern,<br />Interactive Strategy<br />
  2. 2. Social Media Continuum<br />
  3. 3. How is technology changing the way we communicate?<br />Sources: www.collegehumor.com<br />
  4. 4. Stats and Trends<br />50<br /> 10<br />9<br />300,000<br />84<br />Sources: http://blog.nielsen.com, www.huffingtonpost.com, www2.mcdowellnews.com<br />
  5. 5. Millennials<br /><ul><li> Youngest in teens, oldest just turning 30
  6. 6. Use technology for self expression
  7. 7. Constantly connected
  8. 8. Over 80% sleep with a cell phone by their bed
  9. 9. 75% have social network profiles </li></ul>Sources: http://www.msnbc.msn.com, http://today.msnb.msn.com, www.csulb.edu<br />
  10. 10. Flirting 2.0 - Early Stages<br /><ul><li> Millennials are good at communicating with words, but not so good at picking up nonverbal cues
  11. 11. Use Twitter, Facebook, etc. to strike up a conversation, but have trouble noticing if they’ve said the wrong thing</li></ul>Sources: www.wsj.com, www.matthardwick.com<br />
  12. 12.
  13. 13. Facebook Flirting<br />Flirting begins with a friend request…<br />Profile browsing<br />Wall posts<br />Status comments<br />Facebook chat<br />Private messaging<br />Sources: http://content.techrepublic.com, www.techcoquette.com<br />
  14. 14. Facebook Flirting<br /><ul><li> Poking is an online application that lets you get someone’s attention
  15. 15. Facebook stalking…</li></ul>Sources: http://www.techcoquette.com<br />
  16. 16.
  17. 17. Foursquare Flirting<br />Foursquare flirting has its benefits, but there are also pitfalls to be aware of…<br />Sources: http://www.techcoquette.com<br />
  18. 18.
  19. 19. <ul><li> Twitter offers another opportunity to connect with a person of interest online
  20. 20. However, it is a public medium
  21. 21. @ vs. DM@
  22. 22. If you’re not careful, you could end up on this site</li></ul>Sources: www.twitter.com/awkwardin140<br />
  23. 23. <ul><li> Sites like Flirt140 help connect people on Twitter
  24. 24. “Flitter” is a speed dating event created by a Canadian company
  25. 25. Sample tweet: #129, you’re so fine, but #152, you’re hot too. Man oh man, what will #72 do?</li></ul>Sources: www.sfgate.com, http://flirt140.com, www.lemondrop.com, www.reuters.com<br />
  26. 26.
  27. 27. Text Message Flirting<br /><ul><li> There are many benefits to text messaging
  28. 28. Convenient
  29. 29. Instant
  30. 30. (Mostly) Private
  31. 31. “Flirtexting” traps: </li></ul>Beware the booty text<br />Know when to put down the phone<br />“If you don’t want to date, abbreviate<br />Avoid TUI <br />Sources: www.cnn.com<br />
  32. 32. <ul><li> “Flirtexting” is not perfect, and there are always dangers you can fall into. </li></ul>Sources: www.textsfromlastnight.com<br />
  33. 33. Post-Flirting: What Happens Next?<br />
  34. 34. The couple that tweets together…<br />Sources: http://www.theglobeandmail.com/, http://twitter.com/@gremanda<br />
  35. 35. When it goes too far…<br />Sources: http://www.theglobeandmail.com/, www.mashable.com<br />
  36. 36. When the Going Gets Tough, the Tough Get on Facebook<br />
  37. 37. Sources: www.lamebook.com, www.breakuptexts.com<br />
  38. 38. Online flirting done right!<br />Sources: www.facebook.com, www.twitter.com, www.google.com<br />
  39. 39. Social media take aways<br />
  40. 40. Take-aways<br /><ul><li> Millennial generation is growing up with technology; they will become key customers
  41. 41. Brands will need to communicate with Millenials differently than previous generations
  42. 42. Millenials value their privacy, but express have different standards
  43. 43. Millenials value in-person connections, but build and manage these connections differently</li></li></ul><li> Washington, DC New York <br /> 1055 Thomas Jefferson St., NW 285 Madison Avenue <br /> Suite 200 3rd Floor <br /> Washington, DC 20007 New York, NY 10017 <br /> 202 625 2111 212 210 3631 <br />

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