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Making Your Move in the Digital Age
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Making Your Move in the Digital Age

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A humorous review of flirting and dating in a digital era and why marketers, even those that target an older demographic, should care. Michelle Fares, Associate, Spring 2010.

A humorous review of flirting and dating in a digital era and why marketers, even those that target an older demographic, should care. Michelle Fares, Associate, Spring 2010.

Published in: Entertainment & Humor

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  • 1. Making your Move in the Digital Age
    April 23, 2010
    Michelle Fares, Intern,
    Interactive Strategy
  • 2. Social Media Continuum
  • 3. How is technology changing the way we communicate?
    Sources: www.collegehumor.com
  • 4. Stats and Trends
    50
    10
    9
    300,000
    84
    Sources: http://blog.nielsen.com, www.huffingtonpost.com, www2.mcdowellnews.com
  • 5. Millennials
    • Youngest in teens, oldest just turning 30
    • 6. Use technology for self expression
    • 7. Constantly connected
    • 8. Over 80% sleep with a cell phone by their bed
    • 9. 75% have social network profiles
    Sources: http://www.msnbc.msn.com, http://today.msnb.msn.com, www.csulb.edu
  • 10. Flirting 2.0 - Early Stages
    • Millennials are good at communicating with words, but not so good at picking up nonverbal cues
    • 11. Use Twitter, Facebook, etc. to strike up a conversation, but have trouble noticing if they’ve said the wrong thing
    Sources: www.wsj.com, www.matthardwick.com
  • 12.
  • 13. Facebook Flirting
    Flirting begins with a friend request…
    Profile browsing
    Wall posts
    Status comments
    Facebook chat
    Private messaging
    Sources: http://content.techrepublic.com, www.techcoquette.com
  • 14. Facebook Flirting
    • Poking is an online application that lets you get someone’s attention
    • 15. Facebook stalking…
    Sources: http://www.techcoquette.com
  • 16.
  • 17. Foursquare Flirting
    Foursquare flirting has its benefits, but there are also pitfalls to be aware of…
    Sources: http://www.techcoquette.com
  • 18.
  • 19.
    • Twitter offers another opportunity to connect with a person of interest online
    • 20. However, it is a public medium
    • 21. @ vs. DM@
    • 22. If you’re not careful, you could end up on this site
    Sources: www.twitter.com/awkwardin140
  • 23.
    • Sites like Flirt140 help connect people on Twitter
    • 24. “Flitter” is a speed dating event created by a Canadian company
    • 25. Sample tweet: #129, you’re so fine, but #152, you’re hot too. Man oh man, what will #72 do?
    Sources: www.sfgate.com, http://flirt140.com, www.lemondrop.com, www.reuters.com
  • 26.
  • 27. Text Message Flirting
    • There are many benefits to text messaging
    • 28. Convenient
    • 29. Instant
    • 30. (Mostly) Private
    • 31. “Flirtexting” traps:
    Beware the booty text
    Know when to put down the phone
    “If you don’t want to date, abbreviate
    Avoid TUI
    Sources: www.cnn.com
  • 32.
    • “Flirtexting” is not perfect, and there are always dangers you can fall into.
    Sources: www.textsfromlastnight.com
  • 33. Post-Flirting: What Happens Next?
  • 34. The couple that tweets together…
    Sources: http://www.theglobeandmail.com/, http://twitter.com/@gremanda
  • 35. When it goes too far…
    Sources: http://www.theglobeandmail.com/, www.mashable.com
  • 36. When the Going Gets Tough, the Tough Get on Facebook
  • 37. Sources: www.lamebook.com, www.breakuptexts.com
  • 38. Online flirting done right!
    Sources: www.facebook.com, www.twitter.com, www.google.com
  • 39. Social media take aways
  • 40. Take-aways
    • Millennial generation is growing up with technology; they will become key customers
    • 41. Brands will need to communicate with Millenials differently than previous generations
    • 42. Millenials value their privacy, but express have different standards
    • 43. Millenials value in-person connections, but build and manage these connections differently
  • Washington, DC New York
    1055 Thomas Jefferson St., NW 285 Madison Avenue
    Suite 200 3rd Floor
    Washington, DC 20007 New York, NY 10017
    202 625 2111 212 210 3631

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