2. TOWN CAPTAIN
STRATEGY SESSION
TISEI FOR CONGRESS TOWN CAPTAINS
Saturday, January 21, 2012
3. 2
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TISEI FOR CONGRESS STRATEGY SESSION
Saturday, January 21, 2012
4. WINNING
2
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THE SIXTH CONGRESSIONAL DISTRICT
We estimate a 76% We need to turnout
turnout on November 160,432 votes for
6, 2012. Richard to win.
TISEI FOR CONGRESS STRATEGY SESSION
Saturday, January 21, 2012
5. 3
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%
INCREASE
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Saturday, January 21, 2012
6. 3
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GOTVGET OUT THE VOTE
%
Refers to the various Get
Out The Vote Programs to
ensure supporters of Richard
Tisei make to the polls on
November 6, 2011
INCREASE
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Saturday, January 21, 2012
7. 4
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TISEI FOR CONGRESS STRATEGY SESSION
Saturday, January 21, 2012
8. 4
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KEY COMPONENTS
GET OUT THE VOTE
Phone Banking Door Knocking
Direct Mail Online Voter Contact
TISEI FOR CONGRESS STRATEGY SESSION
Saturday, January 21, 2012
9. 5
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TISEI FOR CONGRESS STRATEGY SESSION
Saturday, January 21, 2012
10. 5
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STAND OUTS, SIGNS, & PARADES
That is how we win campaigns...right?
Comprehensive and effective volunteer interaction
Extensive list management and sophisticated data collection
Advanced technology application
Logistics and budgeting
Coalition Building
Absentee and early vote planning and execution
Intense and multi-level voter turnout operations
TISEI FOR CONGRESS STRATEGY SESSION
Saturday, January 21, 2012
11. 6
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Saturday, January 21, 2012
12. 6
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VOTER ID
VOTER ID = Voter DNA
Data points allow us to provide a targeted message to each
voter.
Vote Identification can be used to identify Unenrolled voters
and “soft” Democrats.
Voters that are identified as not supporting us will not be part
of our GOTV operations.
TISEI FOR CONGRESS STRATEGY SESSION
Saturday, January 21, 2012
13. 7
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PLANNING
A Successful GOTV turnout program starts now
•Build our Volunteer Army.
•Build our GOTV universe.
• Build our persuasion universe.
•Absentee Ballot Drive
TISEI FOR CONGRESS STRATEGY SESSION
Saturday, January 21, 2012
14. RECRUIT
8
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www.tiseiforcongress/yourtown
•RTC and Former Campaigns
•Your Friends
•Sportsman Group
•Anti-Override/Tax Group
•NMT Volunteer List
MULTIPLY
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Saturday, January 21, 2012
15. 9
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MAINTAIN
•Know their passion
•Use Richard for “Team Conference Call”
•Use Richard when he is in town
•EDUCATE them about GOTV and Data
•Empower Them With Ownership
•Offer photo/bio to campaign to promote
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Saturday, January 21, 2012
16. 10
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DELEGATE
•Distribute Goals
•Follow up on Goals
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Saturday, January 21, 2012
17. 11
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TARGETING & VOTER HISTORY
VOTER ID ON HISTORY
(Voting Propensity)
4/4
3/4
2/4
1/4
0/4
TISEI FOR CONGRESS STRATEGY SESSION
Saturday, January 21, 2012
18. GOTV
12
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Four Contacts
Eight Contacts
to whom? Zero Contacts
+2%
+13% 100
75
+15% 50
25
High Propensity
Mid-Propensity 0
Low Propensity
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Saturday, January 21, 2012
19. 13
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$72.50
• Your time spent knocking on doors is worth
$72.50 to the campaign
$42.68
• Your time spent phone banking is worth
$42.68 to the campaign
TISEI FOR CONGRESS STRATEGY SESSION
Saturday, January 21, 2012
20. 14
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STUDY ON GOTV METHODS
• Door Knocking is the most effective form of voter to
voter contact.
• Demonstrates importance of participation in
electoral process.
• Door Knocking increases turnout by One vote for
every 14 contacts.
*Green & Gerber Yale University Professors
Authors of “Get Out the Vote”
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Saturday, January 21, 2012
21. 15
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DOOR KNOCKING
•Collect Data
•(For Richard? Und? Against Richard?)
• Top Issue?
•If Supporting Richard - Volunteer? Absentee Application?
•NOTE Clues - NRA, Military, etc..
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Saturday, January 21, 2012
22. 16
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TWITTER
Mention @Richard_Tisei
USE:
#MA06 hash tag
#NRCC
#MAPOLI
“Another Great Day Campaigning for @Richard_Tisei #ma06 #mapoli”
TISEI FOR CONGRESS STRATEGY SESSION
Saturday, January 21, 2012
23. 17
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FACEBOOK
DRIVE TRAFFIC TO DATA FORMS
http://tiseiforcongress.com/volunteer/
http://tiseiforcongress.com/lynn/
TISEI FOR CONGRESS STRATEGY SESSION
Saturday, January 21, 2012
24. 18
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TEAMTISEI.COM
COMING SOON
•Share this presentation with your town volunteers
•Acquire additional training resources, videos, powerpoints
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Saturday, January 21, 2012
25. 19
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QUESTIONS
TISEI FOR CONGRESS STRATEGY SESSION
Saturday, January 21, 2012
