Transcript of "RSW Agency New Business Survey 2009"
Agency New Business Report 2009
The results of 140 senior agency decision makers, surveyed in
RSW AgencyFinder is The New Business Intermediary. Our remit is twofold;
1) We help marketing agencies get their message in front of the clients they
want to work with through telephone, digital, physical and social
2) We help clients find the perfect-fit marketing agencies for their
requirements through intelligent and rigorous match-making.
In June 2009 we surveyed 140 agency new business heads. The results follow.
27% of agencies say the number of people they employ in an in-house new business function has dropped in the
73% of agencies have at some point used a new business agency.
81% of agency heads are either fairly or very confident that the next six months will be good for them.
60% of agency heads say that that clients are using the recession as an excuse to drive down prices and a
similar number (58%) are having to demonstrate ROI more than before the current downturn.
47% of agencies are seeing client use them more on a project by project basis over the last 12 months and 53%
are employing fewer people yet 20% of agencies are making more profit!
Most agencies bank on clients staying with them for 3 to 5 years and 75% of agencies reckon that a suitable
acquisition cost per new client in between 2 and 10% of the clients annual income to them.
Agencies not taking to web 2.0?
Just 41% of agencies have a blog and 37% of agencies use Twitter yet 58% still see cold-calling as an effective
means of gaining new business with just 27% classifying it as being not at all effective as a new business tool, as
opposed to 72% and 59% for Twitter and blogging respectively.
As usual and as one would have hoped, the most effective means of generating new business still appears t be
networking, with a massive 41% of agency heads stating it as being the most effective tool and 46% classifying it
as being “very effective”.
Intermediaries meanwhile, scored a very respectable 44% of agency heads classifying them as being either
“very” or “The most”effective, compared with 18% for cold calling and 42% for PR. PPC, SEO and email
marketing were no where near as effective according to our respondents.
We hope this has been useful to you. If you’re an agency seeking new
clientshope client seeking useful to you. If give us ancall.
We or a this has been a new agency, you’re a agency seeking new
clients or a client seeking a new agency, give us a call.
+44 (0) 20 7603 2290
+44 (0) 20 7603 2290
Ask to speak to Adam Whittaker if you’re an agency or Sam Reardon
Smith toyou’re a client. Whittaker if you’re an agency or Sam Reardon
Ask if speak to Adam
Smith if you’re a client.