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content strategy
Why does content
                   need a strategy?



What is content?
Lorem ipsum sit amet dolor…   that’s why.
content needs

           intent

                                    audience

                    goals
purpose



     ...
content has
                relationship
                                    tone

  form


                              ...
content is
 enjoyed
                                          revisited

  created
                      played
          ...
content flows
               components



beginning         middle    end




               connectors
content comes from
                                  anyone
you
               everywhere

                               ...
content must be
  transformed     organized         refreshed
                            designed           mashed up
   ...
and that’s what content strategy does.




                 join the #contentstrategy community!
                 created ...
Why Content Strategy?
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Why Content Strategy?

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Contains animations: Please download! This is a basic conception of content strategy for those who may not have a clue.

This work is licensed under a Creative Commons Attribution 3.0 Unported License.

Published in: Technology, News & Politics

Transcript of "Why Content Strategy?"

  1. 1. content strategy
  2. 2. Why does content need a strategy? What is content?
  3. 3. Lorem ipsum sit amet dolor… that’s why.
  4. 4. content needs intent audience goals purpose direction targets
  5. 5. content has relationship tone form SUBSTANCE meaning Voice! size
  6. 6. content is enjoyed revisited created played read seen repurposed changed shared experienced heard
  7. 7. content flows components beginning middle end connectors
  8. 8. content comes from anyone you everywhere there here me anywhere everyone
  9. 9. content must be transformed organized refreshed designed mashed up distributed reused published presented delivered sold deployed developed authored edited migrated repurposed styled tracked measured versioned governed tested gathered created formatted streamed tagged built retired stored modeled managed targeted evaluated archived analyzed planned consolidated marketed produced optimized reviewed assembled structured templated supported protected
  10. 10. and that’s what content strategy does. join the #contentstrategy community! created by : rsgracey@gmail.com
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