RSA Chelmsford

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  • 1. Digital Engagement Programme Chelmsford 29 March 2010
  • 2. Digital engagement and Social Media
  • 3. Clouds of conversation
  • 4. What is social media? • is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. • uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many).
  • 5. Aims Development Bridging Participation People Momentum Cultures Engagement Inclusion Support Involvement Accessibility Skills Sustainable Content Expertise Practical intent & delivery; community activity; improve understanding
  • 6. FRSA email? • 87% Fellows have email • 14.7% no email • 98.3 NEW Fellows have email • 1.7% NEW Fellows no email * * Last 5 years
  • 7. Digital Engagement Support Demonstrate the practical action tools and remove and outcomes barriers Build the skills; partner the expert with the novice • Create local partnerships between skilled and novice • Collaborate with other Social Media organisations • Establish core messages and questions • Share success stories and outputs
  • 8. Methodology • Fellows with skills share knowledge • Create participant partnerships • Provide tools and opportunities • Co-produce surgery format with Fellows • Work locally • Remain Flexible
  • 9. Evaluation • Feedback and Analysis • Interview Participants • Monitor long-term outcomes • Measure effectiveness • Next steps for the programme • Creating models and toolkits for flexible adoption
  • 10. The Social Media Resource Provide Examples and Tools & Tips Case Studies Share positive Connect all stories Participants Social Media Identify Experts Toolkit
  • 11. Social Media Events 7 surgeries across the UK 3 Models for Content and Format Social Media: RSA Projects: Birmingham & NewCrossGate Sheffield (London), Bristol, Peterborough FRSA Projects: Chelmsford & Salisbury
  • 12. Timeline • Birmingham & Peterborough (Autumn 09) • Sheffield VLF (Feb) • Chelmsford CR (Mar) • Hemel Hempstead CR (April/May) • London (New Cross Gate) CR/ST (May) • Bristol (CL) June/July
  • 13. Outcomes & Benefits • Generate community online spaces for Fellows created by Fellows • Develop practical solutions • Determine priorities for communities • Engage Fellows with each other through practical action • Recruit and retain • Provide support and sustainable models
  • 14. How Should You Communicate? • Communication Style Audience Platform Intimate Spouse Offline Conversation Partner Family More Private Close Friends IM, Email Private Messages INTIMACY Friendly, Playful Friends Professional Colleagues None, General Strangers 28 3/29/2010
  • 15. Remember Gapingvoid.com
  • 16. Format • 4:00pm welcome and networking • 4:25pm overview of social media • 4:30pm presentation by speaker • 4:45pm break into groups by theme • 5:30pm comfort break, refreshments, change groups if desired • 6:15pm groups report back • 6.20pm thank you, next steps
  • 17. Groups • Overview of Social Media • Nings (community sites), Facebook & Forums • Twitter • Blogs • Websites • Linked-in • Anything else?
  • 18. Introductions • Name • Location • Why are you here? • Online experience to date? • What would you like to learn?