RSA Chelmsford

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RSA Chelmsford

  1. 1. Digital Engagement Programme Chelmsford 29 March 2010
  2. 2. Digital engagement and Social Media
  3. 3. Clouds of conversation
  4. 4. What is social media? • is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. • uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many).
  5. 5. Aims Development Bridging Participation People Momentum Cultures Engagement Inclusion Support Involvement Accessibility Skills Sustainable Content Expertise Practical intent & delivery; community activity; improve understanding
  6. 6. FRSA email? • 87% Fellows have email • 14.7% no email • 98.3 NEW Fellows have email • 1.7% NEW Fellows no email * * Last 5 years
  7. 7. Digital Engagement Support Demonstrate the practical action tools and remove and outcomes barriers Build the skills; partner the expert with the novice • Create local partnerships between skilled and novice • Collaborate with other Social Media organisations • Establish core messages and questions • Share success stories and outputs
  8. 8. Methodology • Fellows with skills share knowledge • Create participant partnerships • Provide tools and opportunities • Co-produce surgery format with Fellows • Work locally • Remain Flexible
  9. 9. Evaluation • Feedback and Analysis • Interview Participants • Monitor long-term outcomes • Measure effectiveness • Next steps for the programme • Creating models and toolkits for flexible adoption
  10. 10. The Social Media Resource Provide Examples and Tools & Tips Case Studies Share positive Connect all stories Participants Social Media Identify Experts Toolkit
  11. 11. Social Media Events 7 surgeries across the UK 3 Models for Content and Format Social Media: RSA Projects: Birmingham & NewCrossGate Sheffield (London), Bristol, Peterborough FRSA Projects: Chelmsford & Salisbury
  12. 12. Timeline • Birmingham & Peterborough (Autumn 09) • Sheffield VLF (Feb) • Chelmsford CR (Mar) • Hemel Hempstead CR (April/May) • London (New Cross Gate) CR/ST (May) • Bristol (CL) June/July
  13. 13. Outcomes & Benefits • Generate community online spaces for Fellows created by Fellows • Develop practical solutions • Determine priorities for communities • Engage Fellows with each other through practical action • Recruit and retain • Provide support and sustainable models
  14. 14. How Should You Communicate? • Communication Style Audience Platform Intimate Spouse Offline Conversation Partner Family More Private Close Friends IM, Email Private Messages INTIMACY Friendly, Playful Friends Professional Colleagues None, General Strangers 28 3/29/2010
  15. 15. Remember Gapingvoid.com
  16. 16. Format • 4:00pm welcome and networking • 4:25pm overview of social media • 4:30pm presentation by speaker • 4:45pm break into groups by theme • 5:30pm comfort break, refreshments, change groups if desired • 6:15pm groups report back • 6.20pm thank you, next steps
  17. 17. Groups • Overview of Social Media • Nings (community sites), Facebook & Forums • Twitter • Blogs • Websites • Linked-in • Anything else?
  18. 18. Introductions • Name • Location • Why are you here? • Online experience to date? • What would you like to learn?

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