What is Propaganda?• Propaganda is designed to persuade• Its purpose is to influence & manipulate youropinions, emotions, attitudes, or behavior.• It seeks to “guide your choice” byexaggerating the truth & using hiddenmessages
• The lyrics of thejingle should beoriginal.However, youmay use existingmusic for thetune.• One member willsing the jingleand record it, orwill sing it infront of the classon the day of thepresentation.JINGLE
Come up with a 2-3 minute TV commercialadvertisement.TV COMMERCIAL
Why do I have to learnPersuasive Techniques?• Save you lots of money.• Assist you in making better decisions.• Help you distinguish between fact andopinion.• Aid you in persuading others.
TESTIMONIALA public figure orcelebrity endorses anidea, product, policy, ora candidate.If someone famoususes this product,believes this idea, orsupports this candidate,so should we.
GLITTERINGGENERALITYA commonly admired virtue isused; emotionally appealingwords that don’t make anargument for the product; theopposite of name calling, i.e.,links a person, or idea, to apositive symbol.Examples: democracy,patriotism, family, love, beauty
TRANSFERWell-respected ornegative symbols,quotes, or images areused to convey amessage.The message may notnecessarily beassociated with them.
PLAIN FOLKSAPPEALThis idea, product, orperson is associatedwith normal, everydaypeople and activities
BandwagonEverybody is doing this.If you want to fit in, youneed to “jump on thebandwagon” and do it too.The implication is that youmust JOIN in to FIT in.
NAMECALLINGIt links a person, oridea, to a negativesymbol.Examples: pig, bum,fascist, yuppie, terrorist
CARDSTACKINGMaking the best casepossible for one side andthe worst for the opposingviewpoint.Attempting to lead theaudience into accepting thefacts as a conclusion by“stacking the cards againstthe truth”
Everything should be based onthe persuasive text.