Your SlideShare is downloading. ×
Findability: Going Beyond SEO
Findability: Going Beyond SEO
Findability: Going Beyond SEO
Findability: Going Beyond SEO
Findability: Going Beyond SEO
Findability: Going Beyond SEO
Findability: Going Beyond SEO
Findability: Going Beyond SEO
Findability: Going Beyond SEO
Findability: Going Beyond SEO
Findability: Going Beyond SEO
Findability: Going Beyond SEO
Findability: Going Beyond SEO
Findability: Going Beyond SEO
Findability: Going Beyond SEO
Findability: Going Beyond SEO
Findability: Going Beyond SEO
Findability: Going Beyond SEO
Findability: Going Beyond SEO
Findability: Going Beyond SEO
Findability: Going Beyond SEO
Findability: Going Beyond SEO
Findability: Going Beyond SEO
Findability: Going Beyond SEO
Findability: Going Beyond SEO
Findability: Going Beyond SEO
Findability: Going Beyond SEO
Findability: Going Beyond SEO
Findability: Going Beyond SEO
Findability: Going Beyond SEO
Findability: Going Beyond SEO
Findability: Going Beyond SEO
Findability: Going Beyond SEO
Findability: Going Beyond SEO
Findability: Going Beyond SEO
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Findability: Going Beyond SEO

4,578

Published on

Search engine optimisation is usually the first subject that comes to mind when thinking about ways to improve the visibility of your organisation online. But it's only a piece of the puzzle. In order …

Search engine optimisation is usually the first subject that comes to mind when thinking about ways to improve the visibility of your organisation online. But it's only a piece of the puzzle. In order to help the intended audience find, use and reuse your information, we need to look beyond SEO. Findability could help complete the puzzle. It's a much broader concept, touching on almost every aspect of the web design and development process, where specialist fields intersect and overlap. We need to try and identify these elements of findability and "plug" them into the user-centred design workflow. It's a big challenge... Can we connect the dots and bridge the gaps?"

Published in: Technology, Design
0 Comments
21 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
4,578
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
209
Comments
0
Likes
21
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Going Beyond SEO 
  • 2. acknowledgements  What we find changes   who we become.  Ambient Findabilty, Peter Morville  Web Standards + compelling content   = improved findability  Building Findable Websites, Aarron Walter 
  • 3. overview  •  defini@ons  •  some stats for context  •  SEO ≠ findability  •  elements of findability  •  tools  resources 

×