Findability: Going Beyond SEO

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Going Beyond SEO
acknowledgements What we ﬁnd changes who we become. Ambient Findabilty, Peter Morville Web Standards + compelling content = improved ﬁndability Building Findable Websites, Aarron Walter
overview •  defini@ons •  some stats for context •  SEO ≠ findability •  elements of findability •  tools & resources
SERP SI PPA SE PR PPC IBL TR SEM OBL SEO CPC ORM

+ Radica Raeves, 10 months ago