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creative-design-road-map

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A breakdown of the guidelines used by ROSTAMI™ when creating a design for their clients.

A breakdown of the guidelines used by ROSTAMI™ when creating a design for their clients.

Published in: Design, Technology, Business
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Transcript

  • 1. creative road map
  • 2. Challenge “ Need an effective design ” Solution “ We’ve got the solution ” creative road map
  • 3. Creative Process Creativity is an exciting process which requires a road map to keep us on track. We like to think of this map in these terms. Challenge Need an effective design? In order to create an effective design we must first look at your company & do some research into its current position. This is the challenge recognition stage which some businesses take on lightly! Identifying your challenges is the first step in producing a solution & some of the things we look at are: Key Facts Target Audience - attributes - features - benefits - primary - secondary Objectives Competition - instant - permanent - local - national Solution We’ve got the solution, once the challenge has been identified the creative solution (our expertise) begins. These are some of the steps involved: Focal Point Tactics Creative Strategy - instant - permanent - position - image - statement Target Audience Big Bang - medium - message Execution
  • 4. contact us +61 73102 9591 info@rostami.com.au or visit our website www.rostami.com.au - first printed June 2009 re-printed October 2010 © ROSTAMI 2010

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