The impact of fuel prices on shopping behaviour

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The impact of fuel prices on shopping behaviour

  1. 1. What do Shoppers Say?<br />The Impact of Fuel Prices on <br />Shopper Behaviour<br />March 2011<br />The Pyramid<br />31 Queen Elizabeth Street<br />London SE1 2LP<br />info@roiteam.co.uk<br />www.roiteam.co.uk<br />
  2. 2. Cost of Fuel : Impact on shopping behaviour<br />4 out of 10 shoppers intend to limit use of their cars for shopping as a result of the high cost of fuel. Of these shoppers almost one half intend to reduce the number of shopping trips that they make. <br />2<br />2<br />Q2. How does the cost of fuel affect your shopping habits?<br />Base: 406<br />
  3. 3. Means of Transport : Impact of fuel prices<br />Of shoppers who prefer to use their car for shopping (more than half of our sample) almost one quarter intend to reduce the number of shopping trips they make. <br />3<br />3<br />Q1. How does the cost of fuel affect your shopping habits?<br />Base: 406<br />
  4. 4. Means of Transport : Impact of fuel prices<br />In this study shoppers in the North were far more likely to use their car for shopping trips (3/4 of trips) than southern shoppers (1/2 of trips). Worryingly one third of Northern shoppers are intending to limit their car use for shopping. <br />4<br />4<br />Q2. How did you travel here today?<br />Base: 406<br />
  5. 5. Age : Impact of fuel prices<br />Shoppers over 45 are almost a third more likely than younger shoppers to reduce their number of shopping trips because of high fuel prices. <br />Amongst younger (under 45) shoppers, one in 10 is planning to go to out-of-town centres less<br />5<br />5<br />Q1. How does the cost of fuel affect your shopping habits?<br />Base: 406<br />
  6. 6. ACORN Category<br />Our Interview sample of Mall shoppers is light on ‘Wealthy Achievers’ but over-represents the more challenged ‘Moderate Means’ categories <br />6<br />6<br />Base: 302<br />
  7. 7. ACORN Category<br />High-spending young career professionals are most likely to plan to cut back on their shopping trips as a result of high fuel prices, with more than one third of them planning to do this; one in 5 of the wealthiest shoppers (‘Wealthy Achievers’) are also planning to cut back<br />7<br />7<br />Base: 302<br />
  8. 8. 8<br />What do Shoppers Say? is an ROI Team initiative published monthly in co-operation with Shopping Centre Magazine. Each month market research specialists ROI Team will be questioning shoppers in different locations up and down the country about issues of the day.<br />http://www.shopping-centre.co.uk/<br />

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