Bootstrapping "Organic" Growth Hacking

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Slides for my presentation at D.A.R.E. BizStart 2013: Bootstrapping "Organic" Growth Hacking, hpG - From vision to No. 1 in the world in only 18 months.

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Bootstrapping "Organic" Growth Hacking

  1. 1. Bootstrapping "Organic" Growth Hacking hpG - From vision to No. 1 in the world in only 18 months
  2. 2. Pre-conception
  3. 3. "I want to build and sell an even bigger company, but with less investment in time and money!" Passion for Success!
  4. 4. ‣Why? •www.geocities.com/neighborhood/street/username/ ‣Why not? •www.username.hpg.com.br
  5. 5. Bull's-eye!
  6. 6. September - 2000
  7. 7. November - 2000
  8. 8. January - 2001
  9. 9. March - 2001
  10. 10. May - 2001
  11. 11. 3rd largest Portal - June - 2001
  12. 12. Success (3x bigger and 1/5 of the time)!!
  13. 13. Apple One of the world's most successful and admired companies ‣Did NOT invent the MP3 player ‣Did NOT invent the smartphone ‣Did NOT invent the tablet
  14. 14. #EnrichingUserExperience
  15. 15. #WordofMouth
  16. 16. RMgo.to/Facebook - RMgo.to/LinkedIn - RMgo.to/Twitter Rodrigo Martinez Successful Serial Entrepreneur, Internet Visionary, Investor and Mentor with a Passion for Success Co-Founder, CTO & Co-CEO Co-Founder & Investor Investor Investor

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