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This was presented at the IAB Automotive Conference on 20th July, 2011. ...
This was presented at the IAB Automotive Conference on 20th July, 2011.
This presentation looks at the great expectations people have from engaging in social media with automotive organisations.
It identifies some key themes that these organisations should be addressing and highlights some sector activity to date.
Finally, by looking at some non-automotive social media activities, it shares some thoughts on what social media activities automotive organisations should consider undertaking in social media, in the future.