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Social Media and Public Involvement
 

Social Media and Public Involvement

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Presentation given May 2010 at the APA Virginia State Conference in Norfolk, VA.

Presentation given May 2010 at the APA Virginia State Conference in Norfolk, VA.

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  • We want to enter the online conversation
  • Snapshot of Large Companies Using Social Media
  • Definition:the act of taking tasks traditionally performed by an employee or contractor, and outsourcing them to a group of people or community, through an "open call" to a large group of people (a crowd) asking for contributions.Example: DIGG
  • This website is part of a research project called “Crowdsourcing Public Participation in Transit Planning.” Traditionally, government agencies ask for public input on planning projects by holding open meetings and workshops. The purpose of this project is to get this public input in a different way: online.This project is a collaboration between the Department of City & Metropolitan Planning and Department of Communication at the University of Utah and the Utah Transit Authority. The project is supported by U.S. Federal Transit Administration grant 2008-DOT-FTA-PTPP: Innovative Small Research Projects to Advance Public Participation Related to Public Transportation Planning.About Our First Design ChallengeIn the summer of 2009, more than 3,000 people joined forces to design a better bus stop for a specific location. In just a few months, 260 bus stop designs were submitted to the site, and more than 11,000 votes determined the top winning designs. This time around, we’re asking you to give your input on a new set of bus stops, and you’re not just limited to designing bus shelters. We’ve archived the website for the first design so you can see all the submissions.
  • This website is part of a research project called “Crowdsourcing Public Participation in Transit Planning.” Traditionally, government agencies ask for public input on planning projects by holding open meetings and workshops. The purpose of this project is to get this public input in a different way: online.This project is a collaboration between the Department of City & Metropolitan Planning and Department of Communication at the University of Utah and the Utah Transit Authority. The project is supported by U.S. Federal Transit Administration grant 2008-DOT-FTA-PTPP: Innovative Small Research Projects to Advance Public Participation Related to Public Transportation Planning.About Our First Design ChallengeIn the summer of 2009, more than 3,000 people joined forces to design a better bus stop for a specific location. In just a few months, 260 bus stop designs were submitted to the site, and more than 11,000 votes determined the top winning designs. This time around, we’re asking you to give your input on a new set of bus stops, and you’re not just limited to designing bus shelters. We’ve archived the website for the first design so you can see all the submissions.
  • This website is part of a research project called “Crowdsourcing Public Participation in Transit Planning.” Traditionally, government agencies ask for public input on planning projects by holding open meetings and workshops. The purpose of this project is to get this public input in a different way: online.This project is a collaboration between the Department of City & Metropolitan Planning and Department of Communication at the University of Utah and the Utah Transit Authority. The project is supported by U.S. Federal Transit Administration grant 2008-DOT-FTA-PTPP: Innovative Small Research Projects to Advance Public Participation Related to Public Transportation Planning.About Our First Design ChallengeIn the summer of 2009, more than 3,000 people joined forces to design a better bus stop for a specific location. In just a few months, 260 bus stop designs were submitted to the site, and more than 11,000 votes determined the top winning designs. This time around, we’re asking you to give your input on a new set of bus stops, and you’re not just limited to designing bus shelters. We’ve archived the website for the first design so you can see all the submissions.
  • Tie-in to crowdsourcing. Overview of potential uses
  • This slide is for display to the audience to show them how they will vote on your polls in your presentation. You can remove this slide if you like or if the audience is already comfortable with texting and/or voting with Poll Everywhere.Sample Oral Instructions:Ladies and gentlemen, throughout today’s meeting we’re going to engage in some audience polling to find out what you’re thinking, what you’re up to and what you know. Now I’m going to ask for your opinion. We’re going to use your phones to do some audience voting just like on American Idol.So please take out your cell phones, but remember to leave them on silent. You can participate by sending a text message.This is a just standard rate text message, so it may be free for you, or up to twenty cents on some carriers if you do not have a text messaging plan. The service we are using is serious about privacy. I cannot see your phone numbers, and you’ll never receive follow-up text messages outside this presentation. There’s only one thing worse than email spam – and that’s text message spam because you have to pay to receive it!

Social Media and Public Involvement Social Media and Public Involvement Presentation Transcript

  • Social Media and Public Involvement
    APA Virginia
    May 2010
    Ryan Link
    Project Manager – Planning / Public Involvement
  • The face of communication is changing…
  • We need to keep up with the digital revolution
  • Social Media is an emerging tool for public involvement in transportation
  • … is a shift in how people discover, read and share news, information and content; it supports the human need for social interaction with technology, transforming broadcast media monologues (one to many) into social media dialogues (many to many).
    Social Media …
  • Social Media tools are the fastest growing mediums of communication on the Web
  • 60%
    of Fortune 1000 Companies will use online communities by 2010
    • Blogs
    • Variety of Platforms
    • Second Life
    • Blog
    • Blog
    • Variety of Platforms
    • Variety of Platforms
    • Flickr
    • Blogs
  • 68%
    of State DOTs use either Facebook or Twitter
  • As applications expand, they become more relevant for public involvement.
    The Conversation Prism
  • There are many public involvement uses for social media
  • Social Media Plan
  • More For 1604 Blog
    www.morefor1604.com/wordpress
  • More For 1604
    Facebook Page
    www.facebook.com/MoreFor1604
  • More For 1604
    Twitter (@MoreFor1604)
    http://twitter.com/MoreFor1604
  • More For 1604
    FlickrPhotostream
    www.flickr.com/groups/morefor1604
  • More For 1604
    Training Guides
    www.morefor1604.com/training.html
  • More For 1604 “How-To” Handouts -
    www.morefor1604.com/training.html
  • More For 1604 Social Media Classroom
    Held During Public Scoping Meetings
    October 2009
  • Driving 95 Social Media
    www.driving95.com
  • Crowdsourcing
  • Mobile Polling
  • Vote via Text, Twitter or Mobile
  • Lessons Learned