RESTAURANT MARKETING Less people are choosing to eat out in restaurants,seeing the practice as a luxury expense. This makes attracting regular business morechallenging for the business owners There are of course a multitude of factors causing thesuccess and failure of a restaurant A wide range of Food PR and marketing tactics areavailable to restaurants to help in promoting yourfood, restaurant and attracting new and regularcustomers. These tactics don’t need to be expensivejust effective, and it is often the simplest andcheapest ideas which can provide the biggest payoffs.
SOCIAL MEDIA Facebook, Twitter and other social networking sites provide acheap (often free) means to attracting prospects to yourrestaurant. Interact with them and convert them from curious browsers tocommitted fans. Facebook is full of tools and different means to decipher valuablemarketing information about people who are interested or notinterested in your restaurant Running promotions, giveaways and encouraging positive word ofmouth sharing can lead to a rapid increase in followers This leads to every future news story or promotion being seen byan ever wider collection of people. A strong presence in the online world will ensure you remain frontof mind for customers old and new.
GENERATE POSITIVE WORD OF MOUTH Visitors and tourists will likely not know about your restaurant Visitors will likely ask around for a good place to eat. Get to know all the nearby hotels, bed and breakfasts and otherestablishments and ensure that your restaurant is recommendedabove all else. Provide a regular stack of menus, gift vouchers and tokens tohand out to interested guests and always inform them of anyspecial events or menu changes. Keeping on side with local hotel and concierge staff will extendyour outreach massively and attract a whole new avenue ofbusiness. Encourage satisfied guests to share their experiences with friendsand family to generate further positive word of mouth business.
FESTIVALS AND EVENTS Establishing a strong presence for your restaurant within the localarea generates positive word of mouth feedback and helps you tobuild a good reputation in the eyes of the public. You need to be visible and memorable in your area in order to getpeople through the door Attend local events and food festivals. Hire a stall at a local eventand aim to spread the word amongst the community as far andwide as possible. Provide lots of takeaways for people to get back in touch andcollect contact information from any interested people. Hand out menus, business cards and vouchers to as manypeople as possible. Treat the event as a means to promote your restaurant andimprove your visibility, not simply profit making.
EMAIL AND DATABASE MARKETING Email and database marketing still holds a valuable place in thefood and restaurant industry. Loyalty card schemes are rife throughout supermarkets as ameans of collecting marketing data on shopping habits andcontact information of customers. Restaurants are no different in their desire to horde customerinformation. Developing and maintaining contact lists or a database ofcustomers can lead to a range of marketing and promotionstrategies. Sending out regular email messages containing currentpromotions or advertising new menu items is a virtually cost freemeans to promote your company to thousands of interestedpeople. Keeping on top of customer contact information can also help youto develop more personal relationships with regular customers.
SUMMARY More and more people are turning towards cheaper fast fooddining when it comes to eating out – if they even dine inrestaurants at all. This makes marketing and promoting a restaurant significantlychallenging, particularly for higher end establishments. People are still willing to pay for a product or service ofexceptional quality. Word of mouth remains the strongest means to promoting arestaurant, whether that is through traditional means or online. A little imagination and creativity can get people in through thedoor. From there, exceptional quality of service and food in a pleasantenvironment will lead to plenty happy and repeat customers.