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Selling Your Home
Our Mission To help you attain the highest possible  price in the shortest amount of time while negotiating the details and representing your  best interests.  Real Living CO Properties
2002   Launched as the 7 th  largest real estate brokerage in America. 2006   Named the  Most Productive Agents In The Nation  – REALTOR ®  Magazine 2008   Named  The Most Promising New Brand  – the  Swanepoel TRENDS Report . 2009   Merged with GMAC Real Estate to create one of America’s leading residential  real estate firms with the right agents, marketing and technology to provide you  with outstanding service. My Company – Real Living Real Estate
The Real Living Network  More than  400 offices and nearly 10,000 agents  2006 - earned the Inman Innovator Award as the Most Innovative Real Estate Franchise  2008 - named the “Most Promising National Brand” by Swanepoel TRENDS Report 2009 - named one of the “Top Ten Newsmakers” by Swanepoel TRENDS Report 2010 - our President, Harley E. Rouda, Jr., was recognized as one of the Top 100 Most Influential Leaders in Real Estate by Inman
Premier Service ®  Delivers Satisfaction  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Our National Satisfaction Rating for 2010 All above, 2010 GMAC Real Estate survey results. The GMAC Real Estate brand was retired and rebranded to Real Living, January 1, 2011. Our buyer and seller clients awarded us with a 96% Customer Satisfaction Rating. Through the annual  National Association of Realtors Profile of Buyers and Sellers,  we can compare ourselves against a national average.  Our rating is far above the industry satisfaction rating  of 81%.
[object Object],[object Object],[object Object],[object Object],[object Object],The Premier Service ®  Survey
I will listen to your goals, always be responsive, share customer feedback promptly and use my professional  skills to assure your home sells quickly.  Roles and Responsibilities Trusted Advisor SM Comparative Home Analysis Pricing Listing Merchandising Recommendations Estimate of Proceeds Financing Options Seller Disclosure Documents Seller Updates Customer Feedback
I will help you evaluate offers and steadfastly represent your interests throughout the sale, always respecting your confidentiality.  Roles and Responsibilities Skilled Negotiator SM Review Offers Answer Objections Expedite Buyer’s Offer Negotiate Price and Terms Contract Contingencies Finalize Purchase Agreement Complete Negotiations
I will develop and implement a 360º Marketing plan, and work to ensure that the sale is finalized, smoothly and efficiently to your satisfaction.  Roles and Responsibilities Expert Facilitator SM Promote to Real Living Agents Promote to Local  Real Estate Agents Yard Sign Multiple Listing Service Marketing •  Internet •  Direct Mail •  Listing Ads •  In & Out-of-Town    Buyer Contacts Showings Open Houses Inspections Property Survey Closing Possession
Agents Across The Nation  If your needs are outside of our local market, I can connect you to another equally qualified and dedicated Real Living Professional with local expertise and a proven record of success and  customer satisfaction. Premier Service ® Real Living Real Estate Agents acting on your behalf as your Trusted Advisor SM ,  Skilled Negotiator SM  and Expert Facilitator SM . Consider me your connection to a rewarding real estate experience.
[object Object],[object Object],[object Object],[object Object],Real Steps – Getting Started
[object Object],[object Object],What is Your Home Worth? Comparative Home Analysis  Real Steps – Pricing Your Home
[object Object],[object Object],[object Object],[object Object],[object Object],Location Property Condition Price is Influenced by Several Factors ,[object Object],[object Object],[object Object],Market Condition Real Steps – Pricing Your Home
Real Steps – Maximizing Your Sale Interest is Highest  in First Few Weeks Finding the Right Buyers
Real Estate Consumers 90% 89% 61% 45% 40% 25% 9% 7% 4% 3% ,[object Object],[object Object],[object Object]
Who’s Buying Today?  Median Age of all buyers – 39 years  Median Household Income of all buyers – $72,200 Source: National Association of Realtors,  Profile of Home Buyers and Sellers 2010 I have access to the latest research and findings on home buying behavior.  First Time Homebuyers Repeat Homebuyers
[object Object],360° Marketing Integration System Digital • Mobile • Traditional Choosing from a large universe of channels, Real Living agents employ the right mix of communication methods for their market and your property.
[object Object],Digital Marketing
[object Object],Real Living Websites – RealLiving.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],RealLiving.com
Real Estate Websites Real Living syndicates to these and other top real estate web sites which have a cumulative total of  more than 3.5 million  unique viewers per day.
[object Object],[object Object],[object Object],[object Object],Listing Enhancements – Mapping
Listing Enhancements – Photos & Property Information  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cards/Flyers/Virtual Tours e-Communications  Enewsletters 95% of our marketing materials can be emailed or web-posted.  That means I can promote your property across the web at sites like Craig’s List and our community sites with highly engaging materials or send materials as visual emails to my professional network or potential buyers. I can feature your home in my eNewsletter.
[object Object],Traditional Marketing
Yard Signs, Open Houses, Home Staging, Network Feedback! Traditional Marketing – On Location
“ Just Listed” and  “Open House” postcards with photos, information and features. I have access to easy systems to target mailings by zip code, streets and demographic information. Traditional Marketing – Direct Mail Advertising
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Real Living Luxury Program
Selling Your House is a Complex Process We’re with you every step of the way.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Real Deal – Finalizing the Contract Professional service with you every step of the way.
Incentives for Home Sales  There are many local, regional and national programs which assist home buyers. I can work with potential buyers to help them use these programs to purchase your home. Allowing your home to sell faster and for the best price. Identifying Special Programs
Equal Housing Opportunity Everyone benefits from an open housing market.  Restrictions limit the pool of homes for sale and hinder those who are hoping to sell. Federal Law – Right of Every Buyer.
Partner Programs Atlas Van Lines Atlas Van Lines & Real Living bring you the finest moving services available.  Whether you need a full service option or self-service options from Smart Move, the containerized option from Atlas, Atlas makes it easy to move.  Real Living customers receive up to $75,000 Full Value Protection at no charge .  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Our Mission To help you attain the highest possible price in the shortest amount of time while negotiating the details and steadfastly representing your interests .  Let’s Get To Work!  Contact us today! 480 South Holly Street Denver CO 80246 303.377.8100 [email_address]

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Real Living CO Properties Seller Presentation

  • 2. Our Mission To help you attain the highest possible price in the shortest amount of time while negotiating the details and representing your best interests. Real Living CO Properties
  • 3. 2002 Launched as the 7 th largest real estate brokerage in America. 2006 Named the Most Productive Agents In The Nation – REALTOR ® Magazine 2008 Named The Most Promising New Brand – the Swanepoel TRENDS Report . 2009 Merged with GMAC Real Estate to create one of America’s leading residential real estate firms with the right agents, marketing and technology to provide you with outstanding service. My Company – Real Living Real Estate
  • 4. The Real Living Network More than 400 offices and nearly 10,000 agents 2006 - earned the Inman Innovator Award as the Most Innovative Real Estate Franchise 2008 - named the “Most Promising National Brand” by Swanepoel TRENDS Report 2009 - named one of the “Top Ten Newsmakers” by Swanepoel TRENDS Report 2010 - our President, Harley E. Rouda, Jr., was recognized as one of the Top 100 Most Influential Leaders in Real Estate by Inman
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  • 6. Our National Satisfaction Rating for 2010 All above, 2010 GMAC Real Estate survey results. The GMAC Real Estate brand was retired and rebranded to Real Living, January 1, 2011. Our buyer and seller clients awarded us with a 96% Customer Satisfaction Rating. Through the annual National Association of Realtors Profile of Buyers and Sellers, we can compare ourselves against a national average. Our rating is far above the industry satisfaction rating of 81%.
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  • 8. I will listen to your goals, always be responsive, share customer feedback promptly and use my professional skills to assure your home sells quickly. Roles and Responsibilities Trusted Advisor SM Comparative Home Analysis Pricing Listing Merchandising Recommendations Estimate of Proceeds Financing Options Seller Disclosure Documents Seller Updates Customer Feedback
  • 9. I will help you evaluate offers and steadfastly represent your interests throughout the sale, always respecting your confidentiality. Roles and Responsibilities Skilled Negotiator SM Review Offers Answer Objections Expedite Buyer’s Offer Negotiate Price and Terms Contract Contingencies Finalize Purchase Agreement Complete Negotiations
  • 10. I will develop and implement a 360º Marketing plan, and work to ensure that the sale is finalized, smoothly and efficiently to your satisfaction. Roles and Responsibilities Expert Facilitator SM Promote to Real Living Agents Promote to Local Real Estate Agents Yard Sign Multiple Listing Service Marketing • Internet • Direct Mail • Listing Ads • In & Out-of-Town Buyer Contacts Showings Open Houses Inspections Property Survey Closing Possession
  • 11. Agents Across The Nation If your needs are outside of our local market, I can connect you to another equally qualified and dedicated Real Living Professional with local expertise and a proven record of success and customer satisfaction. Premier Service ® Real Living Real Estate Agents acting on your behalf as your Trusted Advisor SM , Skilled Negotiator SM and Expert Facilitator SM . Consider me your connection to a rewarding real estate experience.
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  • 15. Real Steps – Maximizing Your Sale Interest is Highest in First Few Weeks Finding the Right Buyers
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  • 17. Who’s Buying Today? Median Age of all buyers – 39 years Median Household Income of all buyers – $72,200 Source: National Association of Realtors, Profile of Home Buyers and Sellers 2010 I have access to the latest research and findings on home buying behavior. First Time Homebuyers Repeat Homebuyers
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  • 22. Real Estate Websites Real Living syndicates to these and other top real estate web sites which have a cumulative total of more than 3.5 million unique viewers per day.
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  • 25. Cards/Flyers/Virtual Tours e-Communications Enewsletters 95% of our marketing materials can be emailed or web-posted. That means I can promote your property across the web at sites like Craig’s List and our community sites with highly engaging materials or send materials as visual emails to my professional network or potential buyers. I can feature your home in my eNewsletter.
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  • 27. Yard Signs, Open Houses, Home Staging, Network Feedback! Traditional Marketing – On Location
  • 28. “ Just Listed” and “Open House” postcards with photos, information and features. I have access to easy systems to target mailings by zip code, streets and demographic information. Traditional Marketing – Direct Mail Advertising
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  • 30. Selling Your House is a Complex Process We’re with you every step of the way.
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  • 32. Incentives for Home Sales There are many local, regional and national programs which assist home buyers. I can work with potential buyers to help them use these programs to purchase your home. Allowing your home to sell faster and for the best price. Identifying Special Programs
  • 33. Equal Housing Opportunity Everyone benefits from an open housing market. Restrictions limit the pool of homes for sale and hinder those who are hoping to sell. Federal Law – Right of Every Buyer.
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  • 35. Our Mission To help you attain the highest possible price in the shortest amount of time while negotiating the details and steadfastly representing your interests . Let’s Get To Work! Contact us today! 480 South Holly Street Denver CO 80246 303.377.8100 [email_address]

Editor's Notes

  1. Remember that customers want to know “What’s In it For Me?” when talking about your accomplishments, designations and additional education. It’s about reminding them that agents “are not all alike”.
  2. This is the Real Living Real Estate difference – Premier Service Explain the process of Premier Service – step by step.
  3. Explain how you need their input to continue consistent delivery of Premier Service.
  4. Don’t forget to ask for the referral! It’s not just for the next home – it could be for a second home or investment property. Family members or friends may need assistance moving as well.