Real Living CO Properties Seller Presentation


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Real Living CO Properties Listing Presentation

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  • Remember that customers want to know “What’s In it For Me?” when talking about your accomplishments, designations and additional education. It’s about reminding them that agents “are not all alike”.
  • This is the Real Living Real Estate difference – Premier Service Explain the process of Premier Service – step by step.
  • Explain how you need their input to continue consistent delivery of Premier Service.
  • Don’t forget to ask for the referral! It’s not just for the next home – it could be for a second home or investment property. Family members or friends may need assistance moving as well.
  • Real Living CO Properties Seller Presentation

    1. 1. Selling Your Home
    2. 2. Our Mission To help you attain the highest possible price in the shortest amount of time while negotiating the details and representing your best interests. Real Living CO Properties
    3. 3. 2002 Launched as the 7 th largest real estate brokerage in America. 2006 Named the Most Productive Agents In The Nation – REALTOR ® Magazine 2008 Named The Most Promising New Brand – the Swanepoel TRENDS Report . 2009 Merged with GMAC Real Estate to create one of America’s leading residential real estate firms with the right agents, marketing and technology to provide you with outstanding service. My Company – Real Living Real Estate
    4. 4. The Real Living Network More than 400 offices and nearly 10,000 agents 2006 - earned the Inman Innovator Award as the Most Innovative Real Estate Franchise 2008 - named the “Most Promising National Brand” by Swanepoel TRENDS Report 2009 - named one of the “Top Ten Newsmakers” by Swanepoel TRENDS Report 2010 - our President, Harley E. Rouda, Jr., was recognized as one of the Top 100 Most Influential Leaders in Real Estate by Inman
    5. 5. Premier Service ® Delivers Satisfaction <ul><li>Premier Service Promise </li></ul><ul><li>Listen to your needs. I will deliver a service experience based on your needs and desires. </li></ul><ul><li>Establish clear expectations. I will explain the roles I play and how we will work together. </li></ul><ul><li>Commit to a plan. I will design a plan to deliver on those expectations. </li></ul><ul><li>Perform the service. I will deliver on my commitment. </li></ul><ul><li>Solicit your feedback. You will be asked to complete a survey, which will be used to measure and evaluate my performance. </li></ul>
    6. 6. Our National Satisfaction Rating for 2010 All above, 2010 GMAC Real Estate survey results. The GMAC Real Estate brand was retired and rebranded to Real Living, January 1, 2011. Our buyer and seller clients awarded us with a 96% Customer Satisfaction Rating. Through the annual National Association of Realtors Profile of Buyers and Sellers, we can compare ourselves against a national average. Our rating is far above the industry satisfaction rating of 81%.
    7. 7. <ul><li>Your Opinion is Important! </li></ul><ul><li>At the end of your transaction, you will be asked to complete a survey from an independent research company. </li></ul><ul><li>Survey Purpose </li></ul><ul><li>Enables me to document and track my performance </li></ul><ul><li>Ensures a continued record of superior service that no other company can match. </li></ul>The Premier Service ® Survey
    8. 8. I will listen to your goals, always be responsive, share customer feedback promptly and use my professional skills to assure your home sells quickly. Roles and Responsibilities Trusted Advisor SM Comparative Home Analysis Pricing Listing Merchandising Recommendations Estimate of Proceeds Financing Options Seller Disclosure Documents Seller Updates Customer Feedback
    9. 9. I will help you evaluate offers and steadfastly represent your interests throughout the sale, always respecting your confidentiality. Roles and Responsibilities Skilled Negotiator SM Review Offers Answer Objections Expedite Buyer’s Offer Negotiate Price and Terms Contract Contingencies Finalize Purchase Agreement Complete Negotiations
    10. 10. I will develop and implement a 360º Marketing plan, and work to ensure that the sale is finalized, smoothly and efficiently to your satisfaction. Roles and Responsibilities Expert Facilitator SM Promote to Real Living Agents Promote to Local Real Estate Agents Yard Sign Multiple Listing Service Marketing • Internet • Direct Mail • Listing Ads • In & Out-of-Town Buyer Contacts Showings Open Houses Inspections Property Survey Closing Possession
    11. 11. Agents Across The Nation If your needs are outside of our local market, I can connect you to another equally qualified and dedicated Real Living Professional with local expertise and a proven record of success and customer satisfaction. Premier Service ® Real Living Real Estate Agents acting on your behalf as your Trusted Advisor SM , Skilled Negotiator SM and Expert Facilitator SM . Consider me your connection to a rewarding real estate experience.
    12. 12. <ul><li>What is your timeline? </li></ul><ul><li>Are there contingencies associated with the transaction? </li></ul><ul><li>Would you like assistance in staging your home? </li></ul><ul><li>Are you in need of pre-foreclosure or short sale assistance? </li></ul>Real Steps – Getting Started
    13. 13. <ul><li>Your reference to sales price of similar properties </li></ul><ul><li>Guide to developing listing price </li></ul>What is Your Home Worth? Comparative Home Analysis Real Steps – Pricing Your Home
    14. 14. <ul><li>Proximity to area amenities, schools and destinations </li></ul><ul><li>Access to major highways and public transportation </li></ul><ul><li>Structural and mechanical systems </li></ul><ul><li>Curb appeal and décor </li></ul><ul><li>Staging for sale </li></ul>Location Property Condition Price is Influenced by Several Factors <ul><li>Interest rates and financing options </li></ul><ul><li>Competition from other homes </li></ul><ul><li>Economy and consumer confidence </li></ul>Market Condition Real Steps – Pricing Your Home
    15. 15. Real Steps – Maximizing Your Sale Interest is Highest in First Few Weeks Finding the Right Buyers
    16. 16. Real Estate Consumers 90% 89% 61% 45% 40% 25% 9% 7% 4% 3% <ul><li>90% of buyers start online </li></ul><ul><li>24/7 access </li></ul><ul><li>The best sites have photos, videos, information on taxes, features, neighborhoods and more. </li></ul>
    17. 17. Who’s Buying Today? Median Age of all buyers – 39 years Median Household Income of all buyers – $72,200 Source: National Association of Realtors, Profile of Home Buyers and Sellers 2010 I have access to the latest research and findings on home buying behavior. First Time Homebuyers Repeat Homebuyers
    18. 18. <ul><li>Get to the Market First & Fast </li></ul>360° Marketing Integration System Digital • Mobile • Traditional Choosing from a large universe of channels, Real Living agents employ the right mix of communication methods for their market and your property.
    19. 19. <ul><li>Where the Buyers Are </li></ul>Digital Marketing
    20. 20. <ul><li>The Most Important Place to List Your Home with Nearly 1.15 million Page Views Each Month </li></ul>Real Living Websites – <ul><li>Real Living’s internet strategy focuses on: </li></ul><ul><li>Promoting Seller Listings across the web </li></ul><ul><li>Attracting Qualified Home Buyers </li></ul><ul><li>Exceptional Online Engagement </li></ul><ul><li>Incenting User Registration & Regular Use </li></ul><ul><li>The Real Living Consumer site increases: </li></ul><ul><li>Search Visibility to Local Home Buyers </li></ul><ul><li>Internet Listing Channel Partnerships </li></ul><ul><li>On site Experience and Lead Funneling </li></ul><ul><li>Lead Routing & Management Features </li></ul>
    21. 21. <ul><li>Attracts and Interacts with Buyers </li></ul><ul><ul><li>Enhanced mapping including Bird’s Eye View </li></ul></ul><ul><ul><li>Neighborhood and Community Statistics </li></ul></ul><ul><ul><li>Save favorite listings </li></ul></ul><ul><ul><li>Save home searches </li></ul></ul><ul><ul><li>Receive personalized e-mail alerts from me – when your home matches their criteria </li></ul></ul><ul><ul><li>Schedule open houses </li></ul></ul>
    22. 22. Real Estate Websites Real Living syndicates to these and other top real estate web sites which have a cumulative total of more than 3.5 million unique viewers per day.
    23. 23. <ul><li>Interactive Maps Allow Buyers to: </li></ul><ul><ul><li>Zoom in to neighborhood location </li></ul></ul><ul><ul><li>Pinpoint a specific address or area </li></ul></ul><ul><ul><li>Filter property results in a given area by price, number of bedrooms and bathrooms </li></ul></ul>Listing Enhancements – Mapping
    24. 24. Listing Enhancements – Photos & Property Information <ul><li>Your Property is Featured with: </li></ul><ul><li>Photos - #1 Feature for Buyers </li></ul><ul><ul><li>We can display unlimited photos of your home </li></ul></ul><ul><ul><li>More photos help sell listings </li></ul></ul><ul><ul><li>Virtual tour links </li></ul></ul><ul><ul><li>Neighborhood Information </li></ul></ul><ul><ul><li>• Schools, mapping and neighborhood info </li></ul></ul><ul><li>Buyers Can: </li></ul><ul><ul><li>Schedule a Viewing </li></ul></ul><ul><ul><li>Calculate a Mortgage </li></ul></ul><ul><ul><li>Share with their social network </li></ul></ul>
    25. 25. Cards/Flyers/Virtual Tours e-Communications Enewsletters 95% of our marketing materials can be emailed or web-posted. That means I can promote your property across the web at sites like Craig’s List and our community sites with highly engaging materials or send materials as visual emails to my professional network or potential buyers. I can feature your home in my eNewsletter.
    26. 26. <ul><li>Finding Buyers in the Real World </li></ul>Traditional Marketing
    27. 27. Yard Signs, Open Houses, Home Staging, Network Feedback! Traditional Marketing – On Location
    28. 28. “ Just Listed” and “Open House” postcards with photos, information and features. I have access to easy systems to target mailings by zip code, streets and demographic information. Traditional Marketing – Direct Mail Advertising
    29. 29. <ul><li>If your property warrants special consideration, the Elegant Homes International program includes: </li></ul><ul><li>Yard Signs </li></ul><ul><li>Agent marketing materials </li></ul><ul><li>Property marketing materials </li></ul><ul><li>Listing syndication to: </li></ul><ul><li>, and the Who’s Who of Luxury Real Estate, the #1 luxury real estate site in the world and its syndication partners. </li></ul>Real Living Luxury Program
    30. 30. Selling Your House is a Complex Process We’re with you every step of the way.
    31. 31. <ul><li>Evaluating the Offer </li></ul><ul><li>Negotiating Price and Terms </li></ul><ul><li>House sale contingencies </li></ul><ul><li>Closing dates </li></ul><ul><li>Inclusion of accessories or fixtures </li></ul><ul><li>Writing the Contract </li></ul><ul><li>Managing the Inspection and Property Survey </li></ul>Real Deal – Finalizing the Contract Professional service with you every step of the way.
    32. 32. Incentives for Home Sales There are many local, regional and national programs which assist home buyers. I can work with potential buyers to help them use these programs to purchase your home. Allowing your home to sell faster and for the best price. Identifying Special Programs
    33. 33. Equal Housing Opportunity Everyone benefits from an open housing market. Restrictions limit the pool of homes for sale and hinder those who are hoping to sell. Federal Law – Right of Every Buyer.
    34. 34. Partner Programs Atlas Van Lines Atlas Van Lines & Real Living bring you the finest moving services available. Whether you need a full service option or self-service options from Smart Move, the containerized option from Atlas, Atlas makes it easy to move. Real Living customers receive up to $75,000 Full Value Protection at no charge . <ul><li>Over 60 years experience in household goods transportation </li></ul><ul><li>Ranked by the American Moving and Storage Association as the 2 nd largest overall carrier; 2 nd largest carrier of household goods </li></ul><ul><li>Nearly 400 agents across the United States </li></ul><ul><li>Atlas, the only van line with Unrestricted Right of “Self-Pack / Self-Haul” , provides customers with a simplified, well-managed relocation process </li></ul><ul><li>Quality agents evaluated on 12 critical areas quarterly including customer satisfaction, estimating accuracy, and claims experience </li></ul>
    35. 35. Our Mission To help you attain the highest possible price in the shortest amount of time while negotiating the details and steadfastly representing your interests . Let’s Get To Work! Contact us today! 480 South Holly Street Denver CO 80246 303.377.8100 [email_address]