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Real Living CO Properties - Join our Team


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Real Living CO Properties - Join Our Team

Real Living CO Properties - Join Our Team

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  • Real Living’s Business Center is designed to provide agents with all tools, systems and materials they require to do business and operate daily – all centralized in one place! Agents will go here for everything from e-mail, training, announcements, and much much more. Upon on-boarding, each agent will receive their username and password and it is a single login system for access to all tools. Note: Transparency and communication are key within the network and Real Living and the local brokerage can/will push announcements to the network and down to the office level via this platform.
  • There is tremendous branding value in having consistent e-mail addresses within each individual brokerage. Consumers will see a consistent Real Living set of e-mails for all agents in each brokerage. Agents can point their Gmail, Yahoo, etc. to their Real Living e-mail address.
  • Real Living provides agents a full contact management platform. Saves agents dollars they typically spend with off-the-shelf products (e.g. Top Producer) Fully integrates with all Prospecting tools we’ll discuss later in the presentation
  • Real Living will put each LOCAL office’s forms and contracts on the business center so they have a centralized place to access these (e.g. their Business Center)Contracts will be printable from this central location
  • Real Living provides four levels of sites to its network…National Site = This site will have search functionality for all markets where we have an MLS feed.Regional Sites = This site will feature listings from all brokers in a specific DMA.Broker Sites = This site will feature listings from the entire brokerage market (once MLS is integrated). Agent Sites = Agents can point their personal URL(s) to their site.
  • Real Living will provide the Broker website and feed the MLS (for some this will not occur upon signing). Agent sites will be attached and integrated with the broker site Consumer friendly Saves broker time and money of having to deal with managing their own site – Real Living makes it easy
  • These will activate once MLS integration happens in your local market. Savings for an agent – they do not need to spend $200-$2,000/mo on their website. Fully integrated into the Broker and National website Agent can buy and forward it to this site which will be
  • Upon MLS integration, Real Living will syndicate all listings to a wide array of national real estate search portals. Real Living manages these partnerships to ensure there is “one-click” access back to the agent/brokerage.
  • Gen X and Y comprise 80% of the buyers in the market. We need to have instant connectivity to this audience and text me now is a widget that will be on every Real Living agent’s sites/listings Again, note and accessibility stat from NAR’s Buyer and Seller Report 2010.
  • Real Living has a full agent service center dedicated to helping agents with a variety of topics…Anything from basic computer hard/software issues to “how-to” Business Center related questions.Again, in Real U there is a complete list of Quick Reference Guides (QRG’s) and live tool training to help as well.
  • Transcript

    • 1. The Real Living CO Properties
      Our Value Proposition
    • 2. Contents
      Our Company
      • Vision, Strategy, Culture
      Our Brand
      Our Services Offering
      • Marketing
      • 3. Sales Support
      • 4. Business Support
      • 5. Professional Development
      • 6. Technology
    • Our Parent Company
      Brookfield Residential Property Services is a leading global provider of real estate and relocation services, technology and knowledge.
      A division of Brookfield Asset Management Inc., focused on property, power and infrastructure assets with over $100 Billion of assets under management.
      Portfolio of residential real estate brands: Royal LePage, La Capitale, Johnston & Daniel, and Real Living Real Estate.
      2nd largest global relocation services company.
      2009 Swanepoel TRENDS Report named the company the #1 real estate trendsetter.
    • 7. Who We Are…
      Real Living CO Properties
      The Real Living brand was created in 2002 with the merger of three well established Ohio companies to create the 7th largest real estate brokerage in America.
      In 2006, earned the Inman Innovator Award as the Most Innovative Franchise.
      In 2008, named the “Most Promising National Brand” by Swanepoel TRENDS Report.
      In 2009, named one of the “Top Ten Newsmakers” by Swanepoel TRENDS Report.
      In 2010, merged with GMAC Real Estate under the Real Living brand.
    • 8. Our Company
      Real Living’s Vision:
      “Changing the face of Real Estate” by delivering a leading technology platform with integrated tools, resources and services to deliver unparalleled service to franchises, agents and consumers.
      Industry's 100 Most Influential LeadersInman News has recognized Real Living President Harley  E. Rouda Jr. and Brookfield RPS CEO Graham Badun as among the top 100 most influential leaders in the Real Estate industry.  
    • 9. Our Company
      Real Living’s Value Proposition delivers scalable and integrated services.
      A family of franchisees and agents committed to delivering superior customer service in a consistent manner.
      From our Brand and Premier Service® program to our new Technology Platform and comprehensive Marketing Programs - Real Living provides you with exceptional tools and resources to serve your clients. These tools and services allow you to get more leads, do more business, make more money, and do it easier.
    • 10. Five Point Value Proposition
    • 11. Marketing
      Real Living CO Properties provides a comprehensive collection of tools, resources, and services to help agents promote themselves, generate leads, serve their clients and market their property listings.
    • 12. Premier Service
      Premier Service is our service program designed to create a consistent, reliable, measurable and marketable service experience across the Real Living network.
      The program is designed to help our agents focus on individual customer’s needs and deliver a more satisfying experience resulting in higher levels of referrals and repeat business that only come from “highly satisfied” customers.
      Our training, service process and presentation tools are designed to help you communicate the roles you play in the transaction as their Trusted Advisor , Skilled Negotiator and Expert Facilitator , define the value of the service you provide for the commission you charge, and establish client trust and confidence.
    • 13. Premier Service
      Our service delivery program offers:
      • Skills training and written service standards.
      • 14. Compelling marketing materials.
      • 15. Satisfaction measurement and accountability.
      • 16. Insight from customer satisfaction surveys.
      The tenants of Premier Service:
      • Listen to understand the client’s unique goals and special needs.
      • 17. Establish Expectations mutually agreed upon by both parties.
      • 18. Commit to these goals and service standards in writing.
      • 19. Perform the Service by doing what we said we would do.
      • 20. Measure and Evaluate with our customer satisfaction survey.
    • Premier Service
      Our 2010 National Results
      All above, 2010 GMAC Real Estate survey results. The GMAC Real Estate brand was retired and rebranded to Real Living, January 1, 2011.
    • 21. Traditional Marketing
      Real Living CO Properties knows the importance of keeping a strong traditional presence in our overall marketing plan.
    • 22. Digital Marketing
      Connecting with buyers at the very start of the research phase means greater conversions when the implementation phase begins.
    • 23. Mobile Marketing
      You can connect with clients anytime, anywhere, at their convenience . Clients can easily connect with you.
      Buyer clicks the button – Enters their information – You’re connected!
      You can send photos and info to potential buyers’ computer, smart phone or tablet.
    • 24. Market Advantage
      Real Living’s marketing web delivery system is part of the Business Center:
      • More than 2500 templates, high-quality printing + great pricing, self printing, email
      • 25. Can be sent to agent’s online contact database, prospects, by zip code of the agent's newest listing and other targeted means
      • 26. Monthly eNewsletter customizable with your listings
      • 27. Web posting capabilities & Slide Show Tour feature*
      • 28. Tracking of email opens
      • 29. Comprehensive campaigning tools.
      *Available as part of an upgrade package.
    • 30. Luxury Program
      If your property warrants special consideration, the Elegant Homes ® Internationalprogram includes:
      • Yard Signs
      • 31. Agent marketing materials
      • 32. Property marketing materials
      • 33. Listing syndication to, and the Who’s Who of Luxury Real Estate, the #1 luxury real estate site in the world and its syndication partners.
    • Sales Support
      Real Living's commitment to sales support includes a comprehensive collection of tools, resources, and services to help agents cultivate new business, serve their clients, and market their property listings. We also ensure brokers have the resources to engage, recruit and retain professional agents.
    • 34. Generating E-Leads
      Real Living’s internet strategy focuses on:
      • Promoting Seller Listings across the web
      • 35. Attracting Qualified Home Buyers
      • 36. Exceptional Online Engagement
      • 37. Incenting User Registration & Regular Use.
      The Real Living Consumer site increases:
      • Search Visibility to Local Home Buyers
      • 38. Internet Listing Channel Partnerships
      • 39. On Site Experience and Lead Funneling
      • 40. Lead Routing & Management Features.
    • Broker to Broker Referrals
      Connecting the Real Living Network:
      • Pass and receive referrals from brokers across the country (unencumbered/ no charge)
      • 41. Receive reports on referral activity
      • 42. Training and consultation on referral procedures and best practices
      • 43. Conduit to Brookfield Global Relocation Services division
      • 44. Toll Free Help Line.
      Leverage Real Living Referrals:
      • Increase your revenue
      • 45. Add value to your services
      • 46. Network and grow your business.
    • Client Presentations
      Polished, Professional, Powerful:
      • Print versions or PowerPoint presentations for both buyers and sellers to share onscreen, in print or virtually
      • 47. Ready to use, but may also be customized by agents for the needs of a specific customer.
      ToolKit CMA Partnership (preferred rates):
      • Online, on-demand, seamless presentation with CMA
      • 48. Automatically customizes with agent information, agent image, etc.
      • 49. Interface with your MLS
      • 50. Presentation for buyers, sellers, FSBOs, expired listings, etc.
    • Preferred Vendor Partnerships
      Real Living is committed to offering benefits, special discounts andpromotions to our Network through strategic partnership.
      Specialty Items and Apparel
      Company Store: Branded merchandise and apparel.
      Business Services
      Office Depot: Online and retail discounts.
      FedEx: Up to a 62% discount.
      Home Ownership Services
      Real Living Home Protection Plan: Errors & Omission (E&O) Insurance.
      Stewart : Title Insurance, Sure-Close, a web-based transaction management solution.
    • 51. Preferred Vendor Partnerships
      Moving Services
      Move Advocate: Complimentary service on inter-state moves, Personal Move Consultants provide 3 independent van line bids and impartial advice, checklists and moving tips.
      Sprint: Discounts on smartphones and wireless service.
      Lead Generation
       RealtyTrac: Up-to-the-minute information from foreclosures link on your website, Broker revenue opportunity, Foreclosure training.
    • 52. Business Support
      Real Living is focused on providing ongoing business support to our franchisees through a variety of methods ranging from online management tools to sharing our expertise in business planning, forecasting, expense management, mergers and acquisition guidance. We can communicate in a variety of formats including live group meetings and webinars to, in some instances, individualized consulting.
    • 53. Agent Business Planning
      Business Plan Template - This simple Excel spreadsheet is divided into specific categories such as lead generating systems and marketing plans, to outline your sales and marketing plans for each month. 
      Business Action Plan – This booklet contains a weekly action plan, overall tally sheet, and budget planning sheets for you to use in planning your business.  Perfect for newer agents, it contains helpful tips and business tracking logs.
      Agent Business Model - Perfect for the experienced agent who is able to enter information based on successful past performances as well as personal goals.  Calculations are generated and utilized to establish a business plan to achieve desired results.
      Real Living believes that those who plan their business activities are more likely to succeed in real estate sales. 
    • 54. Meetings and Events
      Momentum Annual Conference
      At our annual event, the entire network gathers together to share successes, learn from each other and industry experts, and recognize the achievements of all Real Living associates.
      At Momentum, we celebrate real fun, real learning and build real memories while providing a one-of-a-kind venue for networking.
    • 55. ProfessionalDevelopment
      Real Living is committed to delivering education and training via Webinars, online tutorials, and in-person to ensure Real Living's agents and brokers are leading the industry in professionalism and client satisfaction.
    • 56. Learning Power
      Our “Real U” Learning Management System is integrated into the Business Center.
      Our education and training courses are focused on real world strategies and tactics that will help you market your services, better serve your customers and close more business.
      We constantly evaluate and improve our training resources, delivery methods, availability and content to help our brokers and agents exceed the needs of their clients and consumers.
    • 57. Training Mediums
      Live Webinars - Live, Real-Time Training
      Classroom Training
      • Broker Orientation Training
      • 60. Momentum- Annual Business Conference
      • 61. Corporate Mobility Specialist Designation
      • 62. Field Training
      • Webcast and Tutorials
      • 63. Real Living 101 New Agent Training
      • 64. Agent and Broker Orientation Training
      • 65. Quick Reference Guides and FAQ’s
      • 66. Manager Resources- training materials for your local office
      • 67. Training Library
      • 68. Recruiting Strategies and Tools
      • 69. Certifications, Designations and Continuing Education
    • Categories
      • Premier Service
      • 70. Buyer and Seller Presentations
      • 71. Differentiating through service
      • 72. Working with Consumers
      • Latest tech tools
      • 73. My Real Living 2.0
      • 74. Microsoft Office
      New Agent Training
      • New Agent FAQs
      • 75. New Agent Welcome Packet
      • 76. Real Living 101
      • Online Lead Generation
      • 77. Building your Book of Business
      Business Center
      • Contact Manager
      • 78. Real Time Listings
      Professional Development
      • Fundamentals of Finance
      • 79. Fair Housing
      Social Networking
      Real Estate specific
      • Understanding Short Sales
      • 83. Fair Housing
    • Manager Resources
      Welcome Packet for New Agents
      Tool Training Checklist
      New Agent FAQs
      Real Time Training PowerPoint Presentations
      Social Networking Train-the-Trainer
      Buyer and Seller Seminar Materials
      Manager Specific QRGs
      New Construction Certification Class
    • 84. Continuing Education (CE)
      Links to training from:
      National Association of Realtors®
      Realty U
      Thousands of courses from which to choose.
      Classes on topics ranging from SRES to commercial real estate.
      More than 40 states available.
    • 85. Technology
      Real Living provides an industry leading, integrated technology platform that drives leads to Brokers and Agents, and allows them to work seamlessly with their clients and consumers.
    • 86. Real Living Business Center
      Work from anywhere – anytime:
      • Outlook Web Access
      • 87. Lead Management and Cultivation
      • 88. Personal and Property Marketing Systems
      • 89. Online forms and contracts
      • 90. Access to your listings and open houses
      • 91. Send direct mail, e-cards, e-newsletters
      • 92. Much more!
    • E-mail via Outlook Web Access
      Professional E-mail for a Professional Image:
      • All agents and brokers receive a e-mail address
      • 93. is a typical format
      • 94. Gmail, Yahoo and other e-mail addresses can be re-pointed to the address
      • 95. Easy e-mail access from the Business Center
      • 96. Modern, user-friendly interface
      • 97. Many convenient features, including spell check, auto signatures, “out of office” options, and more
      • 98. Three email options to choose from.
    • Online Contact Database
      Backup, Maintain and Work with Contacts Online:
      • Store all contacts in one secure location
      • 99. Organize all pertinent client information
      • 100. Update as frequently as needed
      • 101. Simple to import and export databases
      • 102. Integrated with Business Center marketing & communication tools including agent e-mail, e-newsletter, direct mail, and other marketing programs
      • 103. Simple data downloads for use in offline databases and applications.
    • Contracts & Forms
      Access to Local Contracts and Forms
      The Business Center provides agents access to their local purchase contracts and forms.
      Anywhere, anytime online access.
    • 104. National Website
      • Search for all properties in MLS footprint
      • 105. Strong search presence in its market areas
      • 106. Broker & agent promotion
      • 107. Consumer tools and resources
      • 108. Integrated Social Marketing Tools
      • 109. Integrated Lead Routing.
    • Brokerage Website
      All Real Living Brokers are provided with a
      powerful company website:
      • Prominent Brokerage Logo
      • 110. Strong Brand integration with National Site and other Broker and Agent Sites
      • 111. Common Site Technology Feature Set
      • 112. General Information about the Broker
      • 113. Directory of Offices and Agents
      • 114. Search for all properties in the MLS
      • 115. Tools and resources for consumers
      • 116. Office/agent directory.
    • Agent Website
      All Real Living Agents provided with a powerful personal website:
      • Brand integrated design, customizable by agents for personal marketing
      • 117. Unlimited number of pages can be created
      • 118. Custom URL provided at no charge:
      • 119. Easy to setup, update and maintain
      • 120. Search all Local MLS Listings
      • 121. View Agent Featured Listings.
    • Inventory Marketing
      Real Living distributes listings on behalf of Brokers and Agents to the entire local MLS, ensuring that buyers visiting other broker and agent MLS enabled sites can view client listings.
      All listings appear on, the nation’s #1 Real Estate site.
      Listings are distributed to other major syndication sites and their distribution networks.
      Our listing placement strategy improves SEO, gives sellers maximum exposure for their listings and provides buyers with convenient access to listing on the market .
    • 122. Lead Routing & Management
      The Lead Routing system interfaces with MLS integrated markets, Business Center Contact Manager, Market Advantage and more:
      • Robust, flexible rules for effective lead routing and quick response times
      • 123. Strong local Broker and Agent management of locally generated leads
      • 124. Lead notification via Cell or E-mail
      • 125. Detailed Activity reports on a number of levels for Agent, Broker and Brand analysis and ongoing improvement
      • 126. Continued, and enhanced integration with lead incubation and marketing systems.
    • Text Me Now
      Instantly Connect with Online Customers
      Real Living also offers a “Text Me Now” button for clients to reach agents.
      When consumers click the button, the screen to the right appears prompting them to enter their name, phone number and a message.
      A text is sent to the agent from The agent then has the contact information and can call or text them back instantly!
    • 127. Enhanced Search
      Enhanced Listing Search with Advanced Options:
      • All the features on, plus:
      • 128. Polygonal Map Search
      • 129. Search by Radius
      • 130. Search within School Service Areas
      • 131. Keyword Search of Listing Remarks
      • 132. Community and Home Features
      • 133. Prebuilt searches for property niches:
      • 134. Luxury
      • 135. Foreclosure (MLS Dependent)
      • 136. Broker/Agent Page defined
      • 137. …and much, much more.
    • Help Desk
      Real Living provides the support our agents need.
      Representatives are standing by to assist:
      • Questions with online office (Business Center)
      • 138. Questions with broker or agent Web sites
      • 139. Basic computer assistance.
      Toll Free: 866-208-6050
    • 140. Community Information
      Key Community Information for Home Buyers:
      • Rich, Colorful and Intuitive Display
      • 141. Detailed City and Neighborhood Data
      • 142. Reports on Public and Private Schools
      • 143. In-depth market trends and charting
      • 144. Community Boundary Mapping
      • 145. Points of Interest
      • 146. Point-to-Point Driving Directions.
      Community Data, Automatically Compared:
      • Zip/Neighborhood Level Data
      • 147. City, County and National Data
      • 148. Community Comparison Tools
      … this information can also used for use in consumer presentations, e-mails, flyers and more.
    • 149. To learn more about Real Living CO Properties and how you can take your real estate career to next level contact:
      Al Galperin Broker | Owner
      Office: 303.377.8100
      Mobile: 303.229.4080
      Join Our Team!