Search

Purpose Before Profits: Values In Social Media

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    Notes on slide 1

    6/10 top internet sites are social (youtube, live.com, facebook, hi5, wikipedia, orkut); none were on the list in 2005

    Consumers quite rightly believe, until they're shown otherwise, that every brand is governed by an ulterior motive: to sell something. But if a brand can convincingly argue that its profit-making is only a by-product of a larger purpose, authenticity sets in. "Just as there are purpose-driven lives," says Character's Hardison, "there are purpose-driven brands." (Think Whole Foods here, or even, in a way, Google.) The counterpart is also true: "When a brand changes its story to better capture its customers' dollars, it's basically a poser," Hardison says, "and people sense that right away."

    Dolby’s purpose was to deliver great noise reduction for their customers. They began in the analog era, when most sound was stored and played on magnetic tape. Their first solutions worked on reducing analog signal-to-noise ratio. When all sound industries swung over to digital in the early 2000s, Dolby transformed themselves, developing new digital noise reduction capabilities. Kodak thought they were in the film emulsion business, when they were actually in the memory-capture business.

    “ Don’t Be Evil” is the corporate slogan of Google

    Apple did.

    1 Favorite

    Purpose Before Profits: Values In Social Media - Presentation Transcript

    1. PURPOSE BEFORE PROFITS
      • The Values of Social Media
      ROHN JAY MILLER
    2. NOT NEWS: COMMUNICATION IS FUNDEMENTALLY CHANGING
    3. “ WE ARE IN GREAT HASTE TO CONSTRUCT A MAGNETIC TELEGRAPH FROM MAINE TO TEXAS… … BUT MAINE AND TEXAS, IT MAY BE, HAVE NOTHING IMPORTANT TO COMMUNICATE.” –HENRY DAVID THOREAU, 1845 … Why bother?
    4. What happened? WHAT HAPPENED? 1. THE PLATFORM GREW UP
    5.  
    6. LEADING TO…. 2. FREE TOOLS FOR EVERYONE
    7. Community AN EXPLOSION OF SOCIAL NETWORKS
    8. Statistics LITTLE WAVE, BIG WAVE
    9. Our Reputation = Brand Live our brand Put purpose before profits THE SOCIAL ENTERPRISE
    10. THE SOCIAL ENTERPRISE
    11. Values of the Social Enterprise: Purpose before profits Focused Authentic Selfless Trustworthy PURPOSE BEFORE PROFITS FOCUSED AUTHENTIC SELFLESS TRUSTWORTHY
    12. FOCUSSED FOCUSED
    13. PROFESSIONAL PRINTERS XEROX
    14. COLLEGE STUDENTS
    15. TOP OF PAGE ONE
    16. DO A GREAT JOB
    17.  
    18. “ If a brand can convincingly argue that its profit-making is only a by-product of a larger purpose, authenticity sets in.” --Bill Breen, Fast Company, Dec.2007 MARTIN GUTAIRS, NAZARETH, PA
    19. THE PURPOSE IS NOISE REDUCTION
    20. BEFORE: MAINFRAMES NOW: CONSUTLINGSERVICES
    21. SELFLESS
    22. SELFLESS
    23. VERY ENLIGHTENED SELFLESS
    24. TRUSTWORTHY
      • Google
      • Johnson & Johnson
      • Intel
      • General Mills
      • Kraft Foods
      • Berkshire Hathaway
      • 3M
      • Coca-Cola
      • Honda Motors
      • Microsoft
      Source: Advertising Age, June 2008 MOST TRUSTED BRANDS
    26. “ DON’T BE EVIL”
    27. WHO INVENTED THE FIRST SUCCESSFUL ONLINE MUSIC MARKETPLACE?
    28. “ JetBlue was founded on the promise of bringing humanity back to air travel, and making the experience of flying happier.... We know we failed to deliver on this promise last week.... You deserved better - a lot better...and we let you down.“ -- CEO David Neeleman JET BLUE DAMAGE CONTROL
    29. Values of the Social Enterprise: Purpose before profits Focused Authentic Selfless Trustworthy THE SOCIAL ENTERPRISE FOCUSED AUTHENTIC SELFLESS TRUSTWORTHY
    30. Listen React Participate Lead WHAT NOW?
    31. Thank you ROHN JAY MILLER STRATEGIC DIRECTOR / CLIENT PARTNER ICONNICHOLSON LBi 1801 DUPONT AVENUE SOUTH MINNEAPOLIS, MN 55403 USA (612) 749-0803 WWW.ICONNICHOLSON.COM

    + Rohn Jay MillerRohn Jay Miller, 2 months ago

    custom

    261 views, 1 favs, 0 embeds more stats

    What kind of organization can turn itself a "social more

    More info about this document

    © All Rights Reserved

    Go to text version

    • Total Views 261
      • 261 on SlideShare
      • 0 from embeds
    • Comments 0
    • Favorites 1
    • Downloads 0
    Most viewed embeds

    more

    All embeds

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as inappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel
    File a copyright complaint
    Having problems? Go to our helpdesk?

    Categories

    Tags

    -->
    Search
    RSS Feed
    What's new?

    © 2009 SlideShare Inc. All Rights Reserved