Optimize Your Holidays

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Improve sales and increase marketing ROI by rethinking the consumer lifecycle for the holiday shopper

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Optimize Your Holidays

  1. 1. 3 Challenges of Holiday Marketing: The competition heats up Advertising becomes more expensive and inboxes get more crowded. Customer behavior changes Your shoppers take on a whole new set of discount craving, speed shopping, cart abandoning characteristics. Why? Selling to a different customer The person that is your customer 10 months out of the year is no longer your customer. You’re now selling to their aunt, brother, boyfriend, and co-worker.
  2. 2. The competition heats up 93% of ecommerce retailers will send an email on Cyber Monday
  3. 3. Customer behavior changes 71% Of holiday shoppers expect free shipping, and 47% expect free returns.
  4. 4. Selling to a different customer 23% of shoppers in any ecommerce store shop only during the holidays.
  5. 5. Click this picture for more ecommerce holiday stats. S TO TERRIFY 10 STAT For more CE HOLIDAY ECOMMER MARKETERS
  6. 6. The solution to these new challenges is not deeper discounts, more emails, or bigger budgets.
  7. 7. Get the Ebook

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