0
Please take your seats and silence your cell phones!
The show will begin shortly…
Common
Misconceptions
about Data
MISCONCEPTION #1
I need more data.
MISCONCEPTION #2
I need better data.
I need more time
MISCONCEPTION #3
I need more time.
#LittleData
How to get value out of your data
Look at your data sets in new ways
Integrate your data
Get started today
1
2...
Analytics You
Can Try at Home
Email
Segmentation
#LittleData
Optimization #1
Turn non-purchasers into paying customers
Sent
15,527
Opens
5.6%
Clicks
3.21%
Aggregate email performance
Segment customers by purchasing history
Purchases = 0 Purchases = 1 Purchases = 1+
Purchases = 0 Purchases = 1 Purchases = 1+
Sent
7,982 4,288 3,257
Opens
2.67% 5.63% 8.5%
Clicks
1.23% 2.7% 5.7%
#LittleData
Optimization #2
Cater to high CLV customers
Segment customers by CLV
Bottom % Middle % Top %
Bottom % Middle % Top %
Sent
7,589 4,288 854
Opens
4.35% 3.98% 2.3%
Clicks
2.51% 2.7% 1.7%
Bottom % Middle % Top %
Sent
7,589 4,288 854
Opens
4.35% 3.98% 2.3%
Clicks
2.51% 2.7% 1.7%
#LittleData
Optimization #3
Tailor product offers based on preferences
Tailor experiences based on product preferences
Explorer Unpredictable Old Faithful
Offer1Offer2Offer3Offer4
Explorer Unpredictable Old Faithful
Conversion
Optimization
#LittleData
Optimization #4
Increase average order value
Sort based on order totals
Lowest Value Middle Value High Value
Lowest Value Middle Value High Value
FREESHIPPINGTHRESHHOLD
Lowest Value Middle Value High Value
FREESHIPPINGTHRESHHOLD
Question
What type of business are you?
#LittleData
Optimization #5
Find your conversion KPI
Identify common user actions
Login Frequency
Human
Touch
Building
Charts
Length of
Trial
Drip
Campaign
Training
Creating N...
Login Frequency
Human
Touch
Building
Charts
Length of
Trial
Drip
Campaign
Training
Creating New Users
Importing More Data
...
What we found
60%
conversion
+	
  
77%
conversion
1 chart 2 charts0 charts
30%
conversion
#LittleData
Optimization #6
Turn abandoned carts into purchases
Find the sweet spot
DAY
Go deeper
HOUR
...and one more!
MINUTE
Use this for remarketing
Your site
ad
Prospect
#LittleData
Optimization #7
Reverse engineer your best customers
Find your best customers
Find the next best group
Continue
Marketing
ROI
#LittleData
Optimization #8
Improve marketing ROI
Campaign #1
Campaign #2
Campaign #3
?
How most people calculate ROI
The right way to calculate ROI
Key Takeaways
#LittleData
Key Takeaways
Look at your data sets in new ways
Integrate your data
Get started today
1
2
3
Thank You!
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Little Data: Analytics You Can Try at Home

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Learn super-simple email segmentation tricks, conversion optimization techniques, and the best way to calculate marketing ROI. Don't wait around for big data, start analyzing the little data that you have today.

Published in: Data & Analytics, Technology
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Transcript of "Little Data: Analytics You Can Try at Home"

  1. 1. Please take your seats and silence your cell phones! The show will begin shortly…
  2. 2. Common Misconceptions about Data
  3. 3. MISCONCEPTION #1 I need more data.
  4. 4. MISCONCEPTION #2 I need better data.
  5. 5. I need more time MISCONCEPTION #3 I need more time.
  6. 6. #LittleData How to get value out of your data Look at your data sets in new ways Integrate your data Get started today 1 2 3
  7. 7. Analytics You Can Try at Home
  8. 8. Email Segmentation
  9. 9. #LittleData Optimization #1 Turn non-purchasers into paying customers
  10. 10. Sent 15,527 Opens 5.6% Clicks 3.21% Aggregate email performance
  11. 11. Segment customers by purchasing history Purchases = 0 Purchases = 1 Purchases = 1+
  12. 12. Purchases = 0 Purchases = 1 Purchases = 1+ Sent 7,982 4,288 3,257 Opens 2.67% 5.63% 8.5% Clicks 1.23% 2.7% 5.7%
  13. 13. #LittleData Optimization #2 Cater to high CLV customers
  14. 14. Segment customers by CLV Bottom % Middle % Top %
  15. 15. Bottom % Middle % Top % Sent 7,589 4,288 854 Opens 4.35% 3.98% 2.3% Clicks 2.51% 2.7% 1.7%
  16. 16. Bottom % Middle % Top % Sent 7,589 4,288 854 Opens 4.35% 3.98% 2.3% Clicks 2.51% 2.7% 1.7%
  17. 17. #LittleData Optimization #3 Tailor product offers based on preferences
  18. 18. Tailor experiences based on product preferences Explorer Unpredictable Old Faithful
  19. 19. Offer1Offer2Offer3Offer4 Explorer Unpredictable Old Faithful
  20. 20. Conversion Optimization
  21. 21. #LittleData Optimization #4 Increase average order value
  22. 22. Sort based on order totals Lowest Value Middle Value High Value
  23. 23. Lowest Value Middle Value High Value FREESHIPPINGTHRESHHOLD
  24. 24. Lowest Value Middle Value High Value FREESHIPPINGTHRESHHOLD
  25. 25. Question What type of business are you?
  26. 26. #LittleData Optimization #5 Find your conversion KPI
  27. 27. Identify common user actions Login Frequency Human Touch Building Charts Length of Trial Drip Campaign Training Creating New Users Importing More Data Sharing Dashboards
  28. 28. Login Frequency Human Touch Building Charts Length of Trial Drip Campaign Training Creating New Users Importing More Data Sharing Dashboards
  29. 29. What we found 60% conversion +   77% conversion 1 chart 2 charts0 charts 30% conversion
  30. 30. #LittleData Optimization #6 Turn abandoned carts into purchases
  31. 31. Find the sweet spot DAY
  32. 32. Go deeper HOUR
  33. 33. ...and one more! MINUTE
  34. 34. Use this for remarketing Your site ad Prospect
  35. 35. #LittleData Optimization #7 Reverse engineer your best customers
  36. 36. Find your best customers
  37. 37. Find the next best group
  38. 38. Continue
  39. 39. Marketing ROI
  40. 40. #LittleData Optimization #8 Improve marketing ROI Campaign #1 Campaign #2 Campaign #3 ?
  41. 41. How most people calculate ROI
  42. 42. The right way to calculate ROI
  43. 43. Key Takeaways
  44. 44. #LittleData Key Takeaways Look at your data sets in new ways Integrate your data Get started today 1 2 3
  45. 45. Thank You!
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