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Little Data: Analytics You Can Try at Home

Little Data: Analytics You Can Try at Home

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Learn super-simple email segmentation tricks, conversion optimization techniques, and the best way to calculate marketing ROI. Don't wait around for big data, start analyzing the little data that you …

Learn super-simple email segmentation tricks, conversion optimization techniques, and the best way to calculate marketing ROI. Don't wait around for big data, start analyzing the little data that you have today.

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  • 1. Please take your seats and silence your cell phones! The show will begin shortly…
  • 2. Common Misconceptions about Data
  • 3. MISCONCEPTION #1 I need more data.
  • 4. MISCONCEPTION #2 I need better data.
  • 5. I need more time MISCONCEPTION #3 I need more time.
  • 6. #LittleData How to get value out of your data Look at your data sets in new ways Integrate your data Get started today 1 2 3
  • 7. Analytics You Can Try at Home
  • 8. Email Segmentation
  • 9. #LittleData Optimization #1 Turn non-purchasers into paying customers
  • 10. Sent 15,527 Opens 5.6% Clicks 3.21% Aggregate email performance
  • 11. Segment customers by purchasing history Purchases = 0 Purchases = 1 Purchases = 1+
  • 12. Purchases = 0 Purchases = 1 Purchases = 1+ Sent 7,982 4,288 3,257 Opens 2.67% 5.63% 8.5% Clicks 1.23% 2.7% 5.7%
  • 13. #LittleData Optimization #2 Cater to high CLV customers
  • 14. Segment customers by CLV Bottom % Middle % Top %
  • 15. Bottom % Middle % Top % Sent 7,589 4,288 854 Opens 4.35% 3.98% 2.3% Clicks 2.51% 2.7% 1.7%
  • 16. Bottom % Middle % Top % Sent 7,589 4,288 854 Opens 4.35% 3.98% 2.3% Clicks 2.51% 2.7% 1.7%
  • 17. #LittleData Optimization #3 Tailor product offers based on preferences
  • 18. Tailor experiences based on product preferences Explorer Unpredictable Old Faithful
  • 19. Offer1Offer2Offer3Offer4 Explorer Unpredictable Old Faithful
  • 20. Conversion Optimization
  • 21. #LittleData Optimization #4 Increase average order value
  • 22. Sort based on order totals Lowest Value Middle Value High Value
  • 23. Lowest Value Middle Value High Value FREESHIPPINGTHRESHHOLD
  • 24. Lowest Value Middle Value High Value FREESHIPPINGTHRESHHOLD
  • 25. Question What type of business are you?
  • 26. #LittleData Optimization #5 Find your conversion KPI
  • 27. Identify common user actions Login Frequency Human Touch Building Charts Length of Trial Drip Campaign Training Creating New Users Importing More Data Sharing Dashboards
  • 28. Login Frequency Human Touch Building Charts Length of Trial Drip Campaign Training Creating New Users Importing More Data Sharing Dashboards
  • 29. What we found 60% conversion +   77% conversion 1 chart 2 charts0 charts 30% conversion
  • 30. #LittleData Optimization #6 Turn abandoned carts into purchases
  • 31. Find the sweet spot DAY
  • 32. Go deeper HOUR
  • 33. ...and one more! MINUTE
  • 34. Use this for remarketing Your site ad Prospect
  • 35. #LittleData Optimization #7 Reverse engineer your best customers
  • 36. Find your best customers
  • 37. Find the next best group
  • 38. Continue
  • 39. Marketing ROI
  • 40. #LittleData Optimization #8 Improve marketing ROI Campaign #1 Campaign #2 Campaign #3 ?
  • 41. How most people calculate ROI
  • 42. The right way to calculate ROI
  • 43. Key Takeaways
  • 44. #LittleData Key Takeaways Look at your data sets in new ways Integrate your data Get started today 1 2 3
  • 45. Thank You!