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How to Create a Compelling Ecommerce Experience


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Experts from O3World and RJMetrics discuss best practices for creating a compelling online store.

Experts from O3World and RJMetrics discuss best practices for creating a compelling online store.

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  • 1. You will learn... • How to design a great product detail page. • Why your brand is so important in your online store. • How (and why!) to think like your customer. …and much more! #compellingecommerce
  • 2. How do we create a compelling online shopping experience?
  • 3. How do we Create a Compelling Online Shopping Experience? • Understand your customer, your business and your technical requirements. • Finding the product, information architecture, and search features. • Provide information the customer needs to make a decision. • Convey the personality of the brand. #compellingecommerce
  • 4. Web Analytics is Your Friend • Measure your site architecture heavily: Funnel Analysis – Where do people click from home page? – Where do people click from search results? – What pages cause visitors to leave the site? • A/B test different versions of your biggest drop-off points • Log events: “user performed search”, etc. • Store all the data, even if you don’t use it yet! #compellingecommerce
  • 5. Provide the Info They Need. Compel the User to Purchase. Keep it Simple. #compellingecommerce
  • 6. Personality of the brand #compellingecommerce
  • 7. Tailoring the Shopping Experience to the Product
  • 8. What’s the Experience the Customer “Should” Have? • How can you help the buyer make a decision? • How do we highlight the value of the product? • How do we make a connection with the customer?
  • 9. Focus on the Personality of the Product while Providing Value #compellingecommerce
  • 10. Show the Customer what They Can’t Live Without #compellingecommerce
  • 11. Make it Personal #compellingecommerce
  • 12. Customizing the site experience to the brand identity
  • 13. Customizing the Site to the Brand Experience • How do you translate the brand experience online? • What about when your brand isn’t well known? • How does the eCommerce experience play into the experience on other channels? #compellingecommerce
  • 14. Become the Customer #compellingecommerce
  • 15. Become the Customer #compellingecommerce
  • 16. Become the Customer #compellingecommerce
  • 17. Become the Customer #compellingecommerce
  • 18. Make it Unique #compellingecommerce
  • 19. Make it Unique #compellingecommerce
  • 20. Make Your Brand known When It Isn’t #compellingecommerce
  • 21. Omni-Channel Commerce: “The Endless Aisle” #compellingecommerce
  • 22. Omni-Channel Commerce: “The Endless Aisle” #compellingecommerce
  • 23. Omni-Channel Commerce: “The Endless Aisle” #compellingecommerce
  • 24. Creating an Experience Around Product Detail Pages
  • 25. Creating an Experience Around Product Detail Pages • What makes a product detail page engaging? • How does the product page provide the user with the information they need to make a decision? • What’s the importance of descriptions within the product page? #compellingecommerce
  • 26. Your Images Are Your Product #compellingecommerce
  • 27. Your Images Are Your Product #compellingecommerce
  • 28. Give the User What They Want and Don’t Know They Need #compellingecommerce
  • 29. Unique Brand Attributes #compellingecommerce
  • 30. Related Products: Custom Rules #compellingecommerce
  • 31. Key Takeaways
  • 32. Key Takeaways • Understand your customer and biz requirements first • Focus on your navigation: let your stats show you the way • Define your brand experience: in store = online = all channels • Cater your product detail page specifically to your product and user #compellingecommerce