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Chris Turner: SEC Programming SEC Network 101
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Chris Turner: SEC Programming SEC Network 101


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Chris Turner …

Chris Turner

Senior Director of SEC Programming, ESPN

Chris Turner was named senior director of SEC programming in January 2009. Turner joined ESPN in 1995 after the company acquired Creative Sports, where he served as programming coordinator. In 1997, ESPN combined its Ohlmeyer Communication Corporation (OCC) division and Creative Sports to form ESPN Regional Television (ERT), the nation’s largest syndicator of college sports programming.

During his tenure with ERT, Turner’s syndication responsibilities grew to include Big East, Big 12 and C-USA basketball, as well as Mountain West football. He also co-managed ERT’s events division, where he was instrumental in growing the portfolio to more than 20 owned and operated events, including six post-season college football bowl games, six multi-team men’s college basketball events and the ESPN National Golf Challenge presented by Callaway.

As senior director of SEC programming, Turner is responsible for the day-to-day oversight of ESPN’s historic agreement and plays a significant role in the creation of the SEC Network. In addition to current responsibilities, he oversees content development and acquisition for the network’s digital platforms.

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  • 1. SEC NETWORK 101
  • 2. Network Components Smartphone Game Console Desktop Tablet Linear Television “TV Everywhere”
  • 3. Importance of Multiplatform Availability • 145M smartphones in the US1 • 84M tablets in the US1 • Nearly 60% of US HHs own a 7th-generation gaming console (e.g.,X-box, Playstation, Wii)2 • 62% of people who consider a smartphone their primary connected device, access sports on a daily basis2 • Since 2007, online and connected-device video usage has increased over 7x (over 10x among men) 1
  • 4. Marketplace Dynamics • Distributors create retail packages and pricing • Distributors make money from selling packages (tv packages and multi-product packages – high-speed data, home phone) • Consumers have 3+ options (Cable, DISH, DirecTV, Telco) • Our goal: a) Create a valuable, compelling product for distributors
  • 5. Content Focus • Surround fans with live events a) Provide over 1,000 live events in year-1 (450 linear, 560 digital) b) Available on a live and on-demand basis c) Incorporate school production capabilities to maximize events • Broad-based news, information and analysis • Showcase compelling stories and features from across the Conference
  • 7. Digital Productions • Maximize the number of live events available online with the highest level of production • Pursue two levels of production with a differentiated branding approach a) SEC Network (at least 560 events; 40 per school) b) School Branded (institutional graphics) • Fiber connectivity with each campus • Capability for 3 simultaneous paths from each school • Digital platform can manage 28 concurrent streams
  • 8. Campus Fiber Plan 8
  • 10. Conference Website • Front door to the Digital Platforms • / • The best source for: a) SEC Video – live & highlights b) SEC scores, schedules, results, stats and standings c) Championships d) Curated SEC content from across the web e) Servicing the media
  • 11. Responsive Web
  • 12. Responsive Web Features Conference News Video Highlights Scores, Schedules, Stats Data
  • 13. Authenticated Content: Desktop Missouri at Florida Watch Live
  • 14. Florida at Missouri Watch Live Authenticated Content: Mobile/Tablet MISSOURI at FLORIDA
  • 15. WatchESPN Integration Missouri at Florida Watch Live
  • 16. Alabama @ Auburn
  • 17.