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The Engagement Metric: Identifying and measuring audience engagement efforts

by on May 22, 2012

  • 1,177 views

Journalists have a lot to learn from other disciplines about tracking what works. We're not used to gauging our success in ways more sophisticated than ratings or circulation numbers, and we're behind ...

Journalists have a lot to learn from other disciplines about tracking what works. We're not used to gauging our success in ways more sophisticated than ratings or circulation numbers, and we're behind the measurement curve. But these days, it's hard to value what you can't measure. And as newsrooms grapple with how to make room in tight budgets for audience engagement, it's natural that they'd also wonder what the return on that investment might be.

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The Engagement Metric: Identifying and measuring audience engagement efforts The Engagement Metric: Identifying and measuring audience engagement efforts Presentation Transcript