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5 ways social media can make news better

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    5 ways social media can make news better 5 ways social media can make news better Presentation Transcript

    • Five ways social media can make journalism better. Louisville, Ky./Jan. 25, 2013 Elizabeth ConnerUniversity of Missouri Missouri School of Journalism
    • Let’s start with a question: What does it mean to be social?University of Missouri Missouri School of Journalism
    • Social media is a mindset, not a platform.University of Missouri Missouri School of Journalism
    • University of Missouri Missouri School of Journalism
    • A few basics:• Social media is not really about technology. It’s about attitude.University of Missouri Missouri School of Journalism
    • A few basics:• Social media is not really about technology. It’s about attitude.• Social media platforms are communication tools. They are not a kind of content.University of Missouri Missouri School of Journalism
    • A few basics:• Social media is not really about technology. It’s about attitude.• Social media platforms are communication tools. They are not a kind of content.• Social media use is not a magic bullet for revenue, but it will bring you readers’ attention and loyalty.University of Missouri Missouri School of Journalism
    • So let’s design our journalism processes and products to be social.University of Missouri Missouri School of Journalism
    • WAYS SOCIAL MEDIA MAKES NEWS BETTER: FIVE: Achieve real collaboration & conversationUniversity of Missouri Missouri School of Journalism
    • University of Missouri Missouri School of Journalism
    • “Here’s something four-year-olds know: ascreen without a mouse is missing something.Here’s something else they know: media that’stargeted at you but doesn’t include you maynot be worth sitting still for. … They will justassume that media includes the possibilities ofconsuming, producing, and sharing side byside, and that those possibilities are open toeveryone. How else would you do it?” — Clay Shirky, Cognitive SurplusUniversity of Missouri Missouri School of Journalism
    • Consume. Produce. Share. Where’s the mouse?University of Missouri Missouri School of Journalism
    • The Guardian’s approach to news Model from @MegPickardUniversity of Missouri Missouri School of Journalism
    • The Guardian’s approach to news Model from @MegPickardUniversity of Missouri Missouri School of Journalism
    • University of Missouri Missouri School of Journalism
    • How can we turn news into more of a conversation and less of a lecture?University of Missouri Missouri School of Journalism
    • WAYS SOCIAL MEDIA MAKES NEWS BETTER: FOUR: Celebrate community togetherUniversity of Missouri Missouri School of Journalism
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    • University of Missouri Missouri School of Journalism
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    • University of Missouri Missouri School of Journalism
    • WAYS SOCIAL MEDIA MAKES NEWS BETTER: THREE: Share iterative newsUniversity of Missouri Missouri School of Journalism
    • University of Missouri Missouri School of Journalism
    • University of Missouri Missouri School of Journalism
    • University of Missouri Missouri School of Journalism
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    • WAYS SOCIAL MEDIA MAKES NEWS BETTER: TWO: Find people who care about your newsUniversity of Missouri Missouri School of Journalism
    • Finding local tweepsUse Twitter’s advanced search options to findtweets sent from a specific location (by peoplewho have enabled geolocation on theirtweets).An example: Madisonville, KYUniversity of Missouri Missouri School of Journalism
    • To get morespecific, searchfor uses of ahashtag nearyou.University of Missouri Missouri School of Journalism
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    • University of Missouri Missouri School of Journalism
    • WAYS SOCIAL MEDIA MAKES NEWS BETTER: ONE: It’s where the readers you most want to reach are.University of Missouri Missouri School of Journalism
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    • University of Missouri Missouri School of Journalism
    • "We are able to put our brand and ourinformation out there to them in a freesetting, where people are already gathering.”We can "reach out to them in their living room.We can reach into their personal livesand get their attention.”www.facebook.com/houstonheraldUniversity of Missouri Missouri School of Journalism
    • University of Missouri Missouri School of Journalism
    • So, where can your newsroom start?University of Missouri Missouri School of Journalism
    • Ask 4 questions in your newsroom:1. How can we design our processes and our productsto be more social and transparent?University of Missouri Missouri School of Journalism
    • Ask 4 questions in your newsroom:1. How can we design our processes and our productsto be more social and transparent?2. Is it easy for readers to see what they can DO withour content? Wheres the mouse?University of Missouri Missouri School of Journalism
    • Ask 4 questions in your newsroom:1. How can we design our processes and our productsto be more social and transparent?2. Is it easy for readers to see what they can DO withour content? Wheres the mouse?3. How can we insert our content into existing streamsof conversation?University of Missouri Missouri School of Journalism
    • Ask 4 questions in your newsroom:1. How can we design our processes and our productsto be more social and transparent?2. Is it easy for readers to see what they can DO withour content? Wheres the mouse?3. How can we insert our content into existing streamsof conversation?4. Who do we most wish we could reach? Where arethey already talking?University of Missouri Missouri School of Journalism
    • Then, look for ways — on social media platforms, on your own site, and in print — to carry out the strategies that work best for you.University of Missouri Missouri School of Journalism
    • -30- Kentucky Press Association/ Jan. 25, 2013 Elizabeth ConnerUniversity of Missouri Missouri School of Journalism