Robyn Peterson: The reinvention of media through product
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Robyn Peterson: The reinvention of media through product

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Robyn Peterson ...

Robyn Peterson

CTO, Mashable

Robyn Peterson is the chief technology officer and head of product for Mashable where he led the creation and development of the new Mashable.com site, which launched in December 2012, and established Mashable as a lead technology-driven media company. Prior to Mashable, he was the head of product at Next Issue Media, the magazine and newspaper consortium (funded by News Corp, Conde Nast, Time Inc., Meredith and Hearst), where he led the development of a digital newsstand. Before that, he ran product strategy and technology for a division of NBC.

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Robyn Peterson: The reinvention of media through product Robyn Peterson: The reinvention of media through product Presentation Transcript

  • Mashable’s Roots
  • Mashable Innovation flows through our DNA: We’ve created proprietary platforms, such as Velocity and Lift, driving scalability and creating massive competitive advantages.
  • ““ Mashable
  • Mashable Mobile is everything.
  • Mashable 7.2 Billion People in the World (United States Census, 2013)
  • Mashable 83.3% Have Access to Mobile Devices (Time, 2013)
  • Mashable 7.6 Billion People in 2018 (Time, 2013)
  • Mashable 10 Billion Devices (Time, 2013)
  • Mashable Visitors access Mashable on more than 5,000 unique devices each month.
  • Mashable THE PROBLEM: THE SOLUTION: Building for thousands of screens Responsive and adaptive web design
  • Be visual. Mashable
  • More intelligent. Mashable
  • Mashable
  • Mashable
  • Mashable
  • Mashable
  • Mashable But where does that leave us?
  • Mashable Influential Content + Innovative Technology = Modern Media Company