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Social Media Strategy: Stay Tuned
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Social Media Strategy: Stay Tuned

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Ed Reggi discusses the social media strategy behind KETC's public affairs program "Stay Tuned."

Ed Reggi discusses the social media strategy behind KETC's public affairs program "Stay Tuned."


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  • 1. Social Media Strategy Stay Tuned
  • 2. Stay Tuned Social Media Strategy 1-2 weeks prior to broadcast engage networks for feedback on episode topic. During broadcast engage networks on show topic. After broadcast continue engagement on networks regarding episode topic.
  • 3.  Prior to broadcast
  • 4.  Prior to broadcast
  • 5.  During broadcast
  • 6.  During broadcast
  • 7.  After broadcast
  • 8. Stay Tuned Social Media Tools Twitter - desktop and app Hootsuite ThinkUp Twitter Archiving Google Spreadsheet TAGS v5 Spout – for broadcast
  • 9. Stay Tuned Social Media Tools frequency of #staytunedstl Twitter Archiving Google Spreadsheet TAGS v5
  • 10. Stay Tuned Social Media Tools visualizing #staytunedstl  female  diverse  ages 18-40  St. Louis City
  • 11. Stay Tuned Social Media Tools  Spout – for broadcasting engagement