2nd Screen Apps & TV News Engagement

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Mike McKean, director of the Futures Lab at the Reynolds Journalism Institute

Mike McKean, director of the Futures Lab at the Reynolds Journalism Institute

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Transcript

  • 1. 2nd Screen Apps & TV News Engagement Prof. Mike McKean, Missouri School of Journalism Futures Lab Director, Reynolds Journalism Institute Hurley Symposium, National Press Club, April 2013
  • 2. Two (or more) Screens Are Common
  • 3. Apps Designed Specificallyfor TV ViewingDo They Work for News?
  • 4. A Bewildering Array of Choices
  • 5. FindPersonalizeParticipate Return
  • 6. Television Safe Title AreasTo use Power Point for television you must keep words or important graphics inside this blue box to be seen at home.Anything outside this blue box , but still within the light blue box MIGHT be seen or MIGHT be cut off to the viewer. Outside the light blue box to the edge of the frame should be background only.
  • 7. Television Safe Title AreasTo use Power Point for television you must keep words or important graphics inside this blue box to be seen at home.Anything outside this blue box , but still within the light blue box MIGHT be seen or MIGHT be cut off to the viewer. Outside the light blue box to the edge of the frame should be background only.
  • 8. Television Safe Title AreasTo use Power Point for television you must keep words or important graphics inside this blue box to be seen at home.Anything outside this blue box , but still within the light blue box MIGHT be seen or MIGHT be cut off to the viewer. Outside the light blue box to the edge of the frame should be background only.
  • 9. Television Safe Title AreasTo use Power Point for television you must keep words or important graphics inside this blue box to be seen at home.Anything outside this blue box , but still within the light blue box MIGHT be seen or MIGHT be cut off to the viewer. Outside the light blue box to the edge of the frame should be background only.
  • 10. Television Safe Title AreasTo use Power Point for television you must keep words or important graphics inside this blue box to be seen at home.Anything outside this blue box , but still within the light blue box MIGHT be seen or MIGHT be cut off to the viewer. Outside the light blue box to the edge of the frame should be background only.
  • 11. Television Safe Title AreasTo use Power Point for television you must keep words or important graphics inside this blue box to be seen at home.Anything outside this blue box , but still within the light blue box MIGHT be seen or MIGHT be cut off to the viewer. Outside the light blue box to the edge of the frame should be background only.
  • 12. Television Safe Title AreasTo use Power Point for television you must keep words or important graphics inside this blue box to be seen at home.Anything outside this blue box , but still within the light blue box MIGHT be seen or MIGHT be cut off to the viewer. Outside the light blue box to the edge of the frame should be background only.
  • 13. Television Safe Title AreasTo use Power Point for television you must keep words or important graphics inside this blue box to be seen at home.Anything outside this blue box , but still within the light blue box MIGHT be seen or MIGHT be cut off to the viewer. Outside the light blue box to the edge of the frame should be background only.
  • 14. Television Safe Title AreasTo use Power Point for television you must keep words or important graphics inside this blue box to be seen at home.Anything outside this blue box , but still within the light blue box MIGHT be seen or MIGHT be cut off to the viewer. Outside the light blue box to the edge of the frame should be background only.
  • 15. Challenges for TV News Providers
  • 16. What content do I provide? How do I staff it?Build it yourself or partner?How do I integrate with CMS?