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  • Age: 24-65
  • Average is $9654.71But wide discrepancy: 25 to 75,000Considering all categories of expenses, how much in total would you say does your news site spend in a typical month? Your response will be confidential. Please indicate the amount in dollars.
  • Average is $9662.86But wide discrepancy: 100 to 75,000
  • Average is $9662.86But wide discrepancy: 100 to 75,000
  • Average is $9662.86But wide discrepancy: 100 to 75,000
  • Average is $9662.86But wide discrepancy: 100 to 75,000
  • Used mediansUniques: 1000 to 190,000Page views: 2000 to 1.15 millionTime on site: 30 to 911
  • SURVEY IMPERFECT, A LOT OF COMMENTS, BEING CONSIDERED TO IMPROVE THE SURVEYVERY IMPT BECAUSE WILL SERVE AS BENCHMARK FOR NEXT SURVEYSIMPT TO LION BUT ALSO TO THE ACADEMEFIGURE OUT NEW BUSINESS MODELS TO SUSTAIN JOURNALISM
  • Transcript

    • 1. The 2013 LION Survey Preliminary results Presented by Edson C. Tandoc Jr. @iamedson Missouri School of Journalism University of Missouri Missouri School of Journalism
    • 2. A survey of LION members Email Invitation 50 completed responses 49 years old Journalist for 21 years 66.7% males University of Missouri Missouri School of Journalism
    • 3. Money Matters Monthly Funding: $4,000 Advertising Foundations Personal funds Individuals Corporations Sponsorships Internet services Content syndication Events Marketing services Paywall 60.14 9.78 4.89 4.43 4.17 4 2.58 1.93 1.61 0.89 0 0 University of Missouri 20 40 60 80 Missouri School of Journalism
    • 4. Money Matters Monthly Expenses: $4,000 Operations 24.88 News staff salaries 17.33 Management salaries 15.37 Freelance payments 13.73 Revenue staff 9.24 Physical office 5.06 Equipment 4.2 Promotions 3.91 0 University of Missouri 10 20 30 Missouri School of Journalism
    • 5. Content Matters Publication Frequency: 69% daily Government 4.38 3.95 Education 3.93 3.75 Politics 3.7 3.28 Environment 3.21 2.92 Health 2.92 2.79 Sports 2.53 2.46 Celebrity 1.44 1 University of Missouri 2 3 4 5 Missouri School of Journalism
    • 6. Staff Size Full time editorial staff 40 37 Full time revenue staff 60 37 35 50 50 30 40 25 20 37 30 17.4 15 20 10 8.7 10 5 0 6.5 6.5 2 3 0 0 University of Missouri 1 2 3 to 5 0 1 Missouri School of Journalism
    • 7. Staff Projections Editorial staff 90 80 70 60 50 40 30 20 10 0 82.6 17.4 Revenue staff 100 90 80 70 60 50 40 30 20 10 0 86.4 9.1 4.5 Increase Stay the same University of Missouri Missouri School of Journalism
    • 8. Audience Matters  Uniques: 46,500  Page views: 120,000  Time on site: 2 minutes 80 70 70.5 60 50 40 30 25 20 10 2.3 2.3 Same Decreased 0 Increased a Increased lot University of Missouri Missouri School of Journalism
    • 9. docjr@yahoo.com Thank you very much! Maraming salamat po! @iamedson email: jennerm@missouri.e University of Missouri Missouri School of Journalism

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