0
#RJIMobileFirst
@ToTheVictor
SMALL	
  SCREENS,	
  BIG	
  PICTURE	
  	
  
MAKING	
  SENSE	
  OF	
  RAPIDLY	
  EVOLVING	
  M...
TWO	
  DAYS	
  OF	
  #MOBILEMADNESS	
  
INNOVATION
CONTENT	
  CREATION
MINDSET	
  /	
  WORKFLOW
AUDIENCE	
  /	
  $$$
FUTURE
SO	
  WHAT	
  HAVE	
  WE	
  LEARNED??	
  
HIDE!
USER	
  TRENDS,	
  EXPLOSIVE	
  GROWTH
“ATOMIC	
  NEWS	
  STORIES”
EVERYBODY	
  HAS	
  A	
  STORY	
  TO	
  TELL...
THE	
  ...
MOBILE	
  DIY	
  TOOLS	
  +	
  RESOURCES
mike w.
MOBILE	
  INFOGRAPHICS	
  MADE	
  EASIER
@trinachi
STORIFY’S	
  NEW	
  TW...
INFORMATION	
  CLEARLY	
  EXPRESSED
REACHING	
  PEOPLE	
  ON	
  ONE-­‐TO-­‐ONE	
  LEVEL
STORYTELLING	
  MATTERS
MOVING	
  ...
UNDERSTANDING	
  YOUR	
  EXPERIENCE
@evanslaurab
FORGET	
  CAVEATS,	
  FOCUS	
  ON	
  USER
@evanslaurab
ALGORITHMICALLY-­‐...
“A	
  good	
  decision	
  is	
  based	
  on	
  knowledge	
  and	
  not	
  numbers.”
-­‐-­‐	
  Plato	
  
(early	
  media	
 ...
SMARTPHONE	
  OWNERS	
  	
  
ARE	
  NOW	
  A	
  SOLID	
  	
  
MAJORITY	
  OF	
  U.S.	
  	
  
MOBILE	
  SUBSCRIBERS	
  	
  ...
SMARTPHONE	
  USERS	
  	
  
NOW	
  CHECK	
  THEIR	
  	
  
DEVICES	
  ON	
  AVERAGE:	
  	
  
150	
  TIMES	
  	
  
PER	
  DA...
USAGE	
  IS	
  GROWING	
  RAPIDLY	
  
85%	
  OF	
  SMARTPHONE	
  USERS	
  REPORTED	
  SECOND	
  SCREEN-­‐
LINKED	
  BEHAVI...
http://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/white_paper_c11-520862.html...
FEW	
  MORE	
  
THOUGHTS.	
  
!
BIG	
  	
  
PICTURE.	
  
MOBILE	
  FIRST	
  	
  UBIQUITOUS
SHIFTING	
  FROM	
  	
  
MULTI-­‐PLATFORM	
  TO	
  	
  
MERGED-­‐	
  PLATFORMS
NEWSGATHERING	
  IMPACTS
HANDS-­‐FREE	
  UNOBTRUSTIVE	
  NATURE
LIVESTREAMING	
  CAPABILITIES
NEWSGATHERING	
  IMPACTS
LAN...
EXPERIMENTATION
RAPID	
  PROTOTYPING
ITERATIVE	
  PROCESSES
EDUCATION,	
  EMPOWERMENT	
  OF	
  CRITICAL	
  	
  
CONSUMER	
  DATA	
  -­‐-­‐	
  EX.	
  MOBILE	
  VIDEO	
  
BUILDING	
  FOR	
  THE	
  FUTURE:	
  
‘HYBRID	
  COLLECTIVES’	
  OF	
  EDITORIAL	
  +	
  TECH	
  
CHANGE	
  
AIN’T	
  EASY
CHANGE	
  MANAGEMENT
APPLY	
  STRUCTURE
CONSIDER	
  CULTURE
MUST	
  COME	
  UP	
  WITH	
  DIFFERENT	
  BUSINESS	
  MODELS
TO	
  GET	
  THERE,	
  NEWS	
  ORGS	
  MUST	
  HIRE	
  “REST...
YOUR MOBILE MOMENT
MOBILE	
  HAS	
  CHANGED	
  OUR	
  LIVES	
  IN	
  FUNDAMENTAL	
  
AND	
  PROFOUND	
  WAYS	
  -­‐-­‐	
  ...
about.me/victorhernandez
I	
  like	
  to	
  talk.	
  I	
  like	
  you.	
  
Let’s	
  connect.
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Victor Hernandez: Small screen, big picture: Making sense of rapidly evolving mobile trends

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Victor Hernandez

News Futurist, CNN Worldwide

Victor Hernandez is a news futurist with CNN Worldwide, charged with shaping critical vision and strategies around emerging technologies against CNN’s journalistic endeavors.

Prior to this role, Hernandez served as CNN’s director of national coverage where he oversaw the network’s domestic newsgathering operations including the handling of strategic response to breaking news and in-depth coverage.

His work with new media, emerging technologies and convergence is amongst the most innovative and cutting edge at CNN. Hernandez is viewed as an organization leader in the areas of new media, social networking and multimedia journalism. His leadership with the CNN All Platform Journalism initiative ensures the global news organization remains at the forefront of exciting, evolving storytelling opportunities. He has won Peabody awards for the coverage of Hurricane Katrina and the BP oil spill.

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Transcript of "Victor Hernandez: Small screen, big picture: Making sense of rapidly evolving mobile trends"

  1. 1. #RJIMobileFirst @ToTheVictor SMALL  SCREENS,  BIG  PICTURE     MAKING  SENSE  OF  RAPIDLY  EVOLVING  MOBILE  TRENDS
  2. 2. TWO  DAYS  OF  #MOBILEMADNESS  
  3. 3. INNOVATION CONTENT  CREATION MINDSET  /  WORKFLOW AUDIENCE  /  $$$ FUTURE
  4. 4. SO  WHAT  HAVE  WE  LEARNED??  
  5. 5. HIDE!
  6. 6. USER  TRENDS,  EXPLOSIVE  GROWTH “ATOMIC  NEWS  STORIES” EVERYBODY  HAS  A  STORY  TO  TELL... THE  OTHER  5  BILLION  -­‐  MOBILE  ONLY BARRIERS  TO  CREATION/CONSUMPTION   MOBILE  NINJA-­‐FYING  YOUR  REPORTING @fmrussell @rpicht @digidave @marklittlenews @journerdism @meograph @multimediarice @juddslivka
  7. 7. MOBILE  DIY  TOOLS  +  RESOURCES mike w. MOBILE  INFOGRAPHICS  MADE  EASIER @trinachi STORIFY’S  NEW  TWITTER  CARDS @xdamman CONTENT  SERVICES  GALORE! @kimgarretson ‘MOBILELISTIC’  -­‐  ALL  THINGS  MOBILE @timvarner IDEA-­‐BUILD-­‐PRODUCT-­‐MEASURE-­‐     DATA-­‐LEARN-­‐RE-­‐DO @slifty
  8. 8. INFORMATION  CLEARLY  EXPRESSED REACHING  PEOPLE  ON  ONE-­‐TO-­‐ONE  LEVEL STORYTELLING  MATTERS MOVING  TOWARDS  ‘NON-­‐TRADITIONAL’ 2013:  YEAR  OF  MOBILE  RE-­‐IMAGINED RE-­‐INVENTING  NEWS  ECONOMIES   @stenysolitude @thetonybrown @neilkatz barbara m. @ernie_mourelo @mjgay david g.
  9. 9. UNDERSTANDING  YOUR  EXPERIENCE @evanslaurab FORGET  CAVEATS,  FOCUS  ON  USER @evanslaurab ALGORITHMICALLY-­‐DRIVEN  CONTENT @robynpeterson MILLENNIALS  HAVE  TAKEN  OVER  18-­‐49 @lclarktv TRANSPARENCY,  ETHICS  SOCIAL  JOURN. @cshipley SECOND  SCREEN  INTERACTIVITY @staceywoelfel
  10. 10. “A  good  decision  is  based  on  knowledge  and  not  numbers.” -­‐-­‐  Plato   (early  media  consultant)
  11. 11. SMARTPHONE  OWNERS     ARE  NOW  A  SOLID     MAJORITY  OF  U.S.     MOBILE  SUBSCRIBERS     AT  61%   http://mashable.com/2013/06/06/smartphones-61-percent/
  12. 12. SMARTPHONE  USERS     NOW  CHECK  THEIR     DEVICES  ON  AVERAGE:     150  TIMES     PER  DAY     ! http://tech.firstpost.com/news-analysis/smartphone-users-check-their-phones-an-average-of-150-times-a-day-86984.html
  13. 13. USAGE  IS  GROWING  RAPIDLY   85%  OF  SMARTPHONE  USERS  REPORTED  SECOND  SCREEN-­‐ LINKED  BEHAVIOR  AT  LEAST  ONCE  A  MONTH  https://intelligence.businessinsider.com/welcome?utm_source=House&utm_medium=Edit&utm_term=SS&utm_content=link&utm_campaign=BIIMobile+
  14. 14. http://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/white_paper_c11-520862.html VIDEO  REMAINS  ON  TOP:  MOBILE  VIDEO  TRAFFIC  WILL   INCREASE  14-­‐FOLD,  HIGHEST  GROWTH  RATE  OF  ANY  MOBILE   APPLICATION  CATEGORY MORE  MOBILE  USERS:  BY  2018,  THERE  WILL  BE  4.9B  MOBILE   USERS,  UP  FROM  4.1B  IN  2013 MORE  MOBILE  CONNECTIONS:  BY  2018,  THERE  WILL  BE  MORE   THAN  10B  MOBILE-­‐READY  DEVICES/CONNECTIONS FASTER  MOBILE  SPEEDS:  AVERAGE  GLOBAL  MOBILE  NETWORK   SPEEDS  WILL  NEARLY  DOUBLE  FROM  1.4MBPS  IN  2013  TO  2.5   MBP  BY  2018 MORE  MOBILE  VIDEO:  BY  2018,  MOBILE  VIDEO  WILL  REPRESENT   69%  OF  GLOBAL  MOBILE  DATA  TRAFFIC,  UP  FROM  53%  IN  2013 KEY  GLOBAL  MOBILE  DATA  TRAFFIC  DRIVERS  
  15. 15. FEW  MORE   THOUGHTS.   ! BIG     PICTURE.  
  16. 16. MOBILE  FIRST    UBIQUITOUS
  17. 17. SHIFTING  FROM     MULTI-­‐PLATFORM  TO     MERGED-­‐  PLATFORMS
  18. 18. NEWSGATHERING  IMPACTS HANDS-­‐FREE  UNOBTRUSTIVE  NATURE LIVESTREAMING  CAPABILITIES NEWSGATHERING  IMPACTS LANGUAGE  TRANSLATION  APPS REMOTE  ACCESS   REAL-­‐TIME  MAPPING IFTTT  HACKS  TO  TWEET,  TEXT  DIRECT NEXT  GEN  IFB  FOR  ON-­‐AIR  TALENT? ‘NEXT  BIG  THING?’  
  19. 19. EXPERIMENTATION RAPID  PROTOTYPING ITERATIVE  PROCESSES
  20. 20. EDUCATION,  EMPOWERMENT  OF  CRITICAL     CONSUMER  DATA  -­‐-­‐  EX.  MOBILE  VIDEO  
  21. 21. BUILDING  FOR  THE  FUTURE:   ‘HYBRID  COLLECTIVES’  OF  EDITORIAL  +  TECH  
  22. 22. CHANGE   AIN’T  EASY CHANGE  MANAGEMENT APPLY  STRUCTURE CONSIDER  CULTURE
  23. 23. MUST  COME  UP  WITH  DIFFERENT  BUSINESS  MODELS TO  GET  THERE,  NEWS  ORGS  MUST  HIRE  “RESTLESS  AGENTS  OF  CHANGE” NEWS  IN  THE  FUTURE  WILL  MOVE  MORE  TOWARD  APP-­‐LIKE  EXPERIENCES WINNING  FORMULA  OF  THE  FUTURE:  FAST,  TACTILE,  ORIGINAL  CONTENT   THE    LONG    GAME
  24. 24. YOUR MOBILE MOMENT MOBILE  HAS  CHANGED  OUR  LIVES  IN  FUNDAMENTAL   AND  PROFOUND  WAYS  -­‐-­‐     ! -­‐  SAVE  THE  DAY   -­‐  SAVE  YOU  MONEY   -­‐  SAVE  YOUR  LIFE   -­‐  START  A  RELATIONSHIP   ! WHAT IS YOUR MOBILE MOMENT? MOBILE  CAN... ! IN  A  RECENT  SURVEY,  PEOPLE  SAID  THEY  CAN  GET  BY  IF  THEY   LEAVE  THEIR  WALLET/PURSE  AT  HOME,  BUT  NOT  THEIR  PHONE.
  25. 25. about.me/victorhernandez I  like  to  talk.  I  like  you.   Let’s  connect.
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