Kim Garretson: New innovations in real time, plus expanded engagement in mobile news and marketing
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Kim Garretson: New innovations in real time, plus expanded engagement in mobile news and marketing

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Kim Garretson ...

Kim Garretson

2013-2014 Reynolds Fellow, Reynolds Journalism Institute

Kim Garretson has co-founded three digital agencies, two of which are now owned by the global holding companies Interpublic Group and Publicis. He recently sold his equity in Ovative Group, a boutique digital consulting firm in Minneapolis. Previously, Garretson was Best Buy's head of emerging media where he created original content marketing initiatives for the retailer and was the company’s liaison to the venture capital industry.

With the speed of innovation emerging from startup company ecosystems, including the venture capital industry, corporations in media and advertising-related businesses need better platforms and tools for connecting with the best startups for their innovation initiatives. Garretson's fellowship at RJI is focused on developing services for media and advertising companies to address this need.

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Kim Garretson: New innovations in real time, plus expanded engagement in mobile news and marketing Kim Garretson: New innovations in real time, plus expanded engagement in mobile news and marketing Presentation Transcript

  • Innovation – Real-time @KimGarretson
  • Luci – adapting a real-time mobile visual aggregation/curation platform to journalism
  • Target uses Luci with its agencies, real-time photo shoots and trend spotting travel teams
  • Pre-set tags with analytics parameters arrange images for curation, display, audience viewing
  • NewsGuru: real-time credibility scoring engine from 30 million social profiles drives tablet/smartphone news reader
  • Audience has real-time tool to react to how souces are scored with their own scoring
  • ClickFuel has integrated 80 mobile/digital marketing technologies for media ‘real-time’ experimentation
  • ClickFuel 2.0 will add Innovation Marketplace for startups to integrate on FuelStation via an SDK
  • Please Share: New Tools for Mobile First in Real-Time KimKGarretson@Gmail.com!
  • : Publishers
  • Multi-Browser Compatible With Roost you can broadcast new content, breaking news, and advertising to your readers with desktop push notificationsQ 1 next Multi-Browser Compatible With Roost you can broadcast new content, breaking news, and advertising to your readers with desktop push notifications Early adopters of desktop push roost.me P. 01
  • roost.me P. 02 Visitor foll ows pu sh notification Visitors returns to site via push notification Visitor opts in Visitor receives push notification
  • roost.me P. 03 Automatically Notify Users of New C ontent Roost automates push notifications whenever you publish new content BBC NEWS Natoʼ’s Afgan death toll mounts.
  • roost.me P. 04 Sen d Manual Aler ts
  • roost.me P. 05 Sh are Promotional Offers
  • roost.me P. 06 R eview Pendin g Notifications
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  • roost.me P. 08 C omprehen sive Analytics
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