Kim Garretson: New innovations in real time, plus expanded engagement in mobile news and marketing
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Kim Garretson ...
2013-2014 Reynolds Fellow, Reynolds Journalism Institute
Kim Garretson has co-founded three digital agencies, two of which are now owned by the global holding companies Interpublic Group and Publicis. He recently sold his equity in Ovative Group, a boutique digital consulting firm in Minneapolis. Previously, Garretson was Best Buy's head of emerging media where he created original content marketing initiatives for the retailer and was the company’s liaison to the venture capital industry.
With the speed of innovation emerging from startup company ecosystems, including the venture capital industry, corporations in media and advertising-related businesses need better platforms and tools for connecting with the best startups for their innovation initiatives. Garretson's fellowship at RJI is focused on developing services for media and advertising companies to address this need.
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